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In a fast-changing digital landscape, monitoring the media is imperative in crafting effective marketing campaigns. Manual media monitoring can be […]
Influencer marketing is hot right now. Just look at the Google Trends data and you can see a huge spike in interest over the past two years.
How the media responds to your message, and what you do with that response are often overlooked but crucially important. Learn how monitoring can help.
Learn about four easy ways marketers can learn about their customers on a deeper level to find the very best strategies for engagement.
Read our full white paper to discover how to incorporate these critical tactics, handling crises, and the critical online response time required.
With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process.
Looking to adopt a more targeted, individualized communications approach, the Chicken Farmers of Canada upgraded to the Cision Comms Cloud, enabling them to combine their database, distribution and media monitoring requirements into the same platform.
“Don’t pay any attention to what they write about you. Just measure it in inches.” — Andy Warhol As a PR […]
This guide will help you learn how to choose the media monitoring solution that works best for your organization
A company that takes the time to define and shape culture and values is one that employees are proud to work in. But what does it mean to have company culture?
Bayer turned to Cision’s MultiVu and PR Newswire arms that create compelling stories like the Alka Rocket Challenge to key media outlets via the most popular newswire in the world.
15 tips to help you craft more compelling content and write like a journalist
Discover how to bring more value to your clients and work by leveraging advances in technology and cloud-based comms software.
When it comes to competing for marketing budget and resources, marketing leaders expect to compete on “a level playing field” and yet that has not been the case for senior PR/comms managers. When PR managers compete for budget, resources and recognition for their earned media activity against colleagues representing paid and owned media — the field is slanted against PR.
From helping to protect the country’s most endangered species to ensuring forests remain intact to be enjoyed for generations to come, the Nature Conservancy of Canada (NCC) has countless stories that deserve to be told. And to make sure those stories find the right audience, the organization has come to depend on Cision.
Here at Cision® we had a very busy holiday season. On December 20 we announced the acquisition of CEDROM-SNi Inc., a Montréal-based firm specializing in digital media monitoring […]
How to Succeed at Influencer Relations
For years, Visit Bentonville has been using Cision Comms Cloud, a platform that provides data-driven recommendations of key media outlets, influencers, and management of PR campaigns across a wide range of channels.
Explore how earned (social) media can be best leveraged to accomplish your PR and marketing objectives.
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