Resources

The Banfield Foundation and Coyne PR Achieve New Level of Awareness for Pet Disaster Preparedness Campaign with Cision

See how Banfield Foundation used Cision to maximize outreach and deliver their message to the right audience.

Comms Transformation: An Earned Media Management Strategy

To move forward, comms leaders need to consider whether they have the right people, processes and systems in place.

How to Get Executive Buy-In For a Media Database Service

How to Get Executive Buy-In For a Media Database Service

The Modern Communicator Playbook: A Guide On Transforming Public Relations And Earned Media For The Better

Why New Companies Need Great PR

If you’re building a new company’s reputation from scratch, you can’t underestimate the value of PR.

Cision® Expands Earned Media Management Leadership with the Addition of TrendKite

The addition of TrendKite extends Cision’s vision for Earned Media Management, the unification of tech, data, measurement and analysis to modernize comms.

2019: The Year for Clean Slate Public Relations

Now that we're beginning a new year, it’s time to think about starting over when it comes to PR measurement. Read on to learn why.

Cision® Expands Modern Social Marketing Capabilities, Driving the Future of Earned Media Management

Cision® expands modern social marketing capabilities with the acquisition of Falcon.io.

2019 Content Calendar + Template (Why You Need One And How to Use it)

Cision's 2019 content calendar and template helps you plan your marketing approach far in advance and take advantage of specific times of year when certain campaigns will thrive.

Smart Engagement: An Earned Media Management Strategy

Smart Engagement aims to solve the problem that many modern communicators face today: how to best enlist the media to help tell their brands' stories.

Building an Influencer Graph: An Earned Media Management Strategy

Learn more about how to follow the influencer graph model.

The Ultimate Media Database Buyer's Guide

Learn how to choose a “smart” platform that will identify the most relevant influencers across both traditional and social media who overlap most with your target audience.

How to Identify Influencers as Part of Your Earned Media Management Strategy

PR pros must shift their approach to identifying influencers by moving to using a consumer-first model. Find out how influencer graph can help.

Cision Communications Cloud® and Cision Insights Help Pladis Achieve High Visibility into Its Snacking Brands, Along with 360 Degree Measurement

To measure and drive its key communications objectives, Pladis worked with Cision Insights and Cision Communications Cloud to achieve high visibility into its snacking brands, along with 360-degree measurement.

Strict Release Guidelines Assure Integrity

Every news release issued by one of our wire services is evaluated against our Accepted Content Guidelines prior to being distributed.

How Earned Media Management Optimizes Comms Campaigns

Earned media management provides a strong framework that delivers the much-needed tools and resources to tie PR metrics to direct and impactful results.

2018 Global Comms Report: Challenges And Trends

From talent to traffic, content to consumer activity, this second annual Cision/PRWeek global survey tells the tale of how data and analytics are reinvigorating the comms function and its business-wide impact.

Jay Baer’s 4 Ingredients for Modern PR Success

PR and communications have to change…right now. New research suggests that in the fight for budget, earned media is losing out to paid and owned. But you can stop it.

Jay Baer’s 4 Ingredients for Modern PR Success

New research suggests that in the fight for budget, earned media is losing out to paid and owned. But you can stop it.

Earned Media Management: The Evolution of PR and Comms

Earned Media Management: The Evolution of PR and Comms

Why Data and Tech Savvy PR Pros Are in High Demand

From data to content, results from the second annual PRWeek/Cision global survey reveal that PR executives seek the right talent.

Earned Media Uprising: Power PR with True Measurement

A new approach to fact-based earned media optimization reveals how a combination of advanced technology and expert talent supplement existing methods to help revolutionize earned media, communications and marketing decision-making

Setting the Stage for a Sustainable Diversity & Inclusion Strategy

Read on to learn about the 5 most important steps to start developing a Diversity & Inclusion program at your company.

2018 Fashion & Beauty Pitching kit

Cision's Fashion & Beauty Pitching Kit gets your brand in front of the most connected fashion influencers and trendsetters.