How to Combat Misinformation and Fake News Around Your Brand
How PR and comms professionals can stop the spread of misinformation and fake news.
How PR Pros Can Support Journalists on Press Freedom Day (and Every Day)
World Press Freedom Day is May 3. What that means for PR pros.
5 Qualities of a Great PR Pro (According to PR Pros)
PR and comms pros reveal the most important traits needed for industry success.
3 Reasons Multimedia Should Be Part of Your Comms Strategy
There's a little bit of magic in multimedia.
Takeaways from Cision’s 10th Annual State of the Media Report
Our 2019 State of the Media Report is full of insights from journalists and other media professionals on all aspects of the industry. Let's dig into some of the big takeaways before you dig into the full report.
Flipping the Model: Target the right journalists effectively to get the publicity your brand deserves
To get the most out of influencer marketing, you need to flip the traditional outreach model by starting with a key element that often gets ignored.
How Cision’s MediaRoom Can Solve Your Comms Challenges in 2019
Cision's MediaRoom platform gives communication teams complete control over their online newsroom, allowing them to circumvent organizational constraints and deliver on their goals.
Why New Companies Need Great PR
If you’re building a new company’s reputation from scratch, you can’t underestimate the value of PR.
Cision® Expands Earned Media Management Leadership with the Addition of TrendKite
The addition of TrendKite extends Cision’s vision for Earned Media Management, the unification of tech, data, measurement and analysis to modernize comms.
2019: The Year for Clean Slate Public Relations
Now that we're beginning a new year, it’s time to think about starting over when it comes to PR measurement. Read on to learn why.
Cision® Expands Modern Social Marketing Capabilities, Driving the Future of Earned Media Management
Cision® expands modern social marketing capabilities with the acquisition of Falcon.io.
How to Identify Influencers as Part of Your Earned Media Management Strategy
PR pros must shift their approach to identifying influencers by moving to using a consumer-first model. Find out how influencer graph can help.
Strict Release Guidelines Assure Integrity
Every news release issued by one of our wire services is evaluated against our Accepted Content Guidelines prior to being distributed.
How Earned Media Management Optimizes Comms Campaigns
Earned media management provides a strong framework that delivers the much-needed tools and resources to tie PR metrics to direct and impactful results.
Why Data and Tech Savvy PR Pros Are in High Demand
From data to content, results from the second annual PRWeek/Cision global survey reveal that PR executives seek the right talent.
Setting the Stage for a Sustainable Diversity & Inclusion Strategy
Read on to learn about the 5 most important steps to start developing a Diversity & Inclusion program at your company.
The Power Behind Nike’s Data-Driven Approach: Calculated Risk Surpasses Controversy
Taking a stance on issues has traditionally been viewed as dangerous and risky territory for many brands. But could data make the risk worth the reward?
Four Ways To Rethink Your Approach To Earned Media Measurement
As more executives realize the power of analytics, they’re going to expect PR teams to know exactly who the brand is reaching and its impact on revenue.
What Vanity Metrics Aren't Telling You About Earned Media
Vanity metrics give you potential engagement. PR measurement provides a look at the actual engagement. This is why media monitoring tools are so important.
How To Organize Your Communications Team In An Era Of Earned Media Measurement
Here are four tips to help organize your communications team in an era of data analytics and earned media measurement.
Earned Media Is Part Of The Customer Experience
For all the talk about making customer experiences more personal, marketing remains focused on promotions. This is a missed opportunity for earned media.
Evolve Your Media Relations With Social Influencer Discovery
Cision's new Social Influencer Discovery tool enables users to identify newly emerging and established social media influencers.
Filling an Industry Void, Cision Provides True Visual Monitoring, Tracking and Analysis
Cision can now provide PR and comms professionals the most robust imaging and logo monitoring capability through the acquisition of ShareIQ technology.
How to Evaluate a Social Media Listening Platform
Understanding what your company needs in a social tool is most important. There is a difference between social listening and social media management.
Celebrate Workplace Diversity, Embrace LGBTQ Employees
As we celebrate Pride Month, it is important to continue a productive dialogue about LGBTQ equality and inclusion all year long.