A Data Forward Media Strategy Isn't as Hard as You Think
Sep 14, 2020

A Data Forward Media Strategy Isn't as Hard as You Think

Get this cheat sheet on how to track data in a way that will inform and empower your PR efforts, so no time is lost on data that won’t help you showcase the value you bring.

How to Succeed at Influencer Relations
Jan 05, 2018

How to Succeed at Influencer Relations

How to Succeed at Influencer Relations

Visit Bentonville Pitches Targeted Media Opportunities in Cycling, Music And More
Jan 04, 2018

Visit Bentonville Pitches Targeted Media Opportunities in Cycling, Music And More

For years, Visit Bentonville has been using Cision Comms Cloud, a platform that provides data-driven recommendations of key media outlets, influencers, and management of PR campaigns across a wide range of channels.

The Insider's Social Media Guide
Jan 04, 2018

The Insider's Social Media Guide

Explore how earned (social) media can be best leveraged to accomplish your PR and marketing objectives.

Nov 08, 2017

Earned Media Influential in Performance Marketing

Earned Media Influential in Performance Marketing

Videos: The Future of Earned Media Measurement with Jay Baer
Nov 08, 2017

Videos: The Future of Earned Media Measurement with Jay Baer

Cision talks with Jay Baer on the future earned media and influencer marketing measurement

2017 Canadian Tech Pitching Kit
Oct 20, 2017

2017 Canadian Tech Pitching Kit

Leverage the Tech Kit’s profiles to connect with the industry’s most influential publications and blogs to help promote your stories, and drive action with your target audiences.

10 Tips to Get Journalists to Read Your Pitch And Cover Your News
Oct 18, 2017

10 Tips to Get Journalists to Read Your Pitch And Cover Your News

Strategies that are not only proven to work, but that are also supported by journalists, bloggers and media influencers.

Ten Tips to Get Journalists to Read Your Pitch And Cover Your News
Oct 18, 2017

Ten Tips to Get Journalists to Read Your Pitch And Cover Your News

Cision's tip sheet will help you figure out what makes a successful pitch

A Giant Rubber Duck Story That Went Viral: How Harmony Marketing Used Cision To Manage Coverage of The Redpath Waterfront Festival
Oct 12, 2017

A Giant Rubber Duck Story That Went Viral: How Harmony Marketing Used Cision To Manage Coverage of The Redpath Waterfront Festival

Some stories are pretty hard to ignore -- especially when they’re about a giant inflatable duck that becomes a lightning rod for both fascination and criticism from a wide range of observers. As Harmony Marketing discovered, though, there are ways to turn even controversial issues into good news stories, particularly when you have the reach and reporting capabilities provided by Cision.

How to Drive Revenue Growth With Earned Media Measurement
Oct 12, 2017

How to Drive Revenue Growth With Earned Media Measurement

This white paper reveals how you can use the latest measurement techniques to maximize the impact of your earned media programs.

Capitalizing on Current Events with Creative Distribution
Oct 06, 2017

Capitalizing on Current Events with Creative Distribution

Capitalizing on the volume of conversation around the U.S. Presidential election, StarKist, together with social agency Gatesman, launched a lighthearted campaign to promote Charlie the Tuna's run for the presidency, using Cision's campaign microsite service.

2017 Canadian Social Journalism Study
Oct 05, 2017

2017 Canadian Social Journalism Study

Cision’s free 2017 Canadian Social Journalism Study surveyed journalists on their social media habits, preferences and views.

Grant’s Whisky Draws Attention To ‘The Greatest Job Interview In the World’ Through Cision
Sep 22, 2017

Grant’s Whisky Draws Attention To ‘The Greatest Job Interview In the World’ Through Cision

William Grant & Sons worked with MultiVu, a content creation, distribution and media strategy division within Cision to create a multi-channel news release (MNR) that brought together key assets around 'The Greatest Job Interview in the World' campaign.

Clever Tweaks to a News Release Strategy Helps Charity Reach Fundraising Goals
Sep 08, 2017

Clever Tweaks to a News Release Strategy Helps Charity Reach Fundraising Goals

To help meet its fundraising and media relations goals, The Gentle Barn chose to use Cision’s national and California-wide press release distribution services (powered by PR Newswire).

Engaging Bloggers to Support Retail Communications
Jul 28, 2017

Engaging Bloggers to Support Retail Communications

Thirty-One Gifts turned to Cision Comms Cloud™, an all-in-one communications workflow platform, to get more done with limited time and resources.

Bacardi in Good Spirits with Successful CSR Initiative
Jul 28, 2017

Bacardi in Good Spirits with Successful CSR Initiative

Using measurement and analytics from Cision, the Bacardi Good Spirited team put its comms focus on the initiative’s softer activities and produced better results with more media opportunities.

Canada's Royal Horse Show Uses Multimedia Distribution to Achieve International Headlines
Jul 26, 2017

Canada's Royal Horse Show Uses Multimedia Distribution to Achieve International Headlines

Learn how the Royal Agricultural Winter Fair leveraged Cision's distribution service to boost attendance & gain international attention.

Small, Local PR Team Scales for Global Targeting and Monitoring Needs
Jul 26, 2017

Small, Local PR Team Scales for Global Targeting and Monitoring Needs

ReDefining PR turned to the Cision Comms CloudTM, a global, cloud-based communications solution, to manage editorial coverage and online mentions.

Preventing Investment Fraud with the 'Perfect Scam'
Jul 13, 2017

Preventing Investment Fraud with the 'Perfect Scam'

Learn how one regulatory agency successfully created buzz with a coordinated, multi-stage campaign, which included Cision's Content Centre and national newswire.

Inspiring Change through Strategic Earned Media Opportunities and Audience Insights
Jul 07, 2017

Inspiring Change through Strategic Earned Media Opportunities and Audience Insights

Slimming World worked with Cision Intelligence to integrate a variety of measurement and research techniques to evaluate the efficacy of it's entire campaign.