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Bayer turned to Cision’s MultiVu and PR Newswire arms that create compelling stories like the Alka Rocket Challenge to key media outlets via the most popular newswire in the world.
15 tips to help you craft more compelling content and write like a journalist
Discover how to bring more value to your clients and work by leveraging advances in technology and cloud-based comms software.
From helping to protect the country’s most endangered species to ensuring forests remain intact to be enjoyed for generations to come, the Nature Conservancy of Canada (NCC) has countless stories that deserve to be told. And to make sure those stories find the right audience, the organization has come to depend on Cision.
How to Succeed at Influencer Relations
For years, Visit Bentonville has been using Cision Comms Cloud, a platform that provides data-driven recommendations of key media outlets, influencers, and management of PR campaigns across a wide range of channels.
Explore how earned (social) media can be best leveraged to accomplish your PR and marketing objectives.
Earned Media Influential in Performance Marketing
Cision talks with Jay Baer on the future earned media and influencer marketing measurement
Leverage the Tech Kit’s profiles to connect with the industry’s most influential publications and blogs to help promote your stories, and drive action with your target audiences.
Strategies that are not only proven to work, but that are also supported by journalists, bloggers and media influencers.
Cision's tip sheet will help you figure out what makes a successful pitch
Some stories are pretty hard to ignore -- especially when they’re about a giant inflatable duck that becomes a lightning rod for both fascination and criticism from a wide range of observers. As Harmony Marketing discovered, though, there are ways to turn even controversial issues into good news stories, particularly when you have the reach and reporting capabilities provided by Cision.
This white paper reveals how you can use the latest measurement techniques to maximize the impact of your earned media programs.
Capitalizing on the volume of conversation around the U.S. Presidential election, StarKist, together with social agency Gatesman, launched a lighthearted campaign to promote Charlie the Tuna's run for the presidency, using Cision's campaign microsite service.
Cision’s free 2017 Canadian Social Journalism Study surveyed journalists on their social media habits, preferences and views.
William Grant & Sons worked with MultiVu, a content creation, distribution and media strategy division within Cision to create a multi-channel news release (MNR) that brought together key assets around 'The Greatest Job Interview in the World' campaign.
To help meet its fundraising and media relations goals, The Gentle Barn chose to use Cision’s national and California-wide press release distribution services (powered by PR Newswire).
Thirty-One Gifts turned to Cision Comms Cloud™, an all-in-one communications workflow platform, to get more done with limited time and resources.
Using measurement and analytics from Cision, the Bacardi Good Spirited team put its comms focus on the initiative’s softer activities and produced better results with more media opportunities.
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