Cision’s 2021 Global State of the Media Report
Apr 16, 2021

Cision’s 2021 Global State of the Media Report

We surveyed over 2,700 journalists for our 12th annual State of the Media Report. See what’s top of mind for journalists right now – including what they want and expect from PR pros.

How To Organize Your Communications Team In An Era Of Earned Media Measurement
Aug 22, 2018

How To Organize Your Communications Team In An Era Of Earned Media Measurement

Here are four tips to help organize your communications team in an era of data analytics and earned media measurement.

Earned Media Is Part Of The Customer Experience
Aug 15, 2018

Earned Media Is Part Of The Customer Experience

For all the talk about making customer experiences more personal, marketing remains focused on promotions. This is a missed opportunity for earned media.

The Future of AI in PR: Featuring Paul Roetzer
Aug 07, 2018

The Future of AI in PR: Featuring Paul Roetzer

There's a lot of talk about how AI will change the future of PR and marketing, but many are left with unanswered questions.

Leveraging Social Monitoring to Inform Content and PR Strategy
Aug 01, 2018

Leveraging Social Monitoring to Inform Content and PR Strategy

Leverage the Tech Kit’s profiles to connect with the industry’s most influential publications and blogs to help promote your stories, and drive action with your target audiences.

Evolve Your Media Relations With Social Influencer Discovery
Jul 31, 2018

Evolve Your Media Relations With Social Influencer Discovery

Cision's new Social Influencer Discovery tool enables users to identify newly emerging and established social media influencers.

Filling an Industry Void, Cision Provides True Visual Monitoring, Tracking and Analysis
Jul 30, 2018

Filling an Industry Void, Cision Provides True Visual Monitoring, Tracking and Analysis

Cision can now provide PR and comms professionals the most robust imaging and logo monitoring capability through the acquisition of ShareIQ technology.

2018 Holiday Gift Guide Pitch Kit
Jul 23, 2018

2018 Holiday Gift Guide Pitch Kit

Cision's 2018 Holiday Gift Guide Pitching Kit connects you with influencers who can help promote your brand.

How to Integrate Google Analytics With Cision Comms Cloud®
Jul 05, 2018

How to Integrate Google Analytics With Cision Comms Cloud®

In this video, Cision Product Marketing Manager, Kevin Miller, explains how PR pros can use web analytics integrated within Cision Comms Cloud®.

How to Evaluate a Social Media Listening Platform
Jun 19, 2018

How to Evaluate a Social Media Listening Platform

Understanding what your company needs in a social tool is most important. There is a difference between social listening and social media management.

Pipeline Communications Delivers Better Results, More Easily, with Cision
Jun 18, 2018

Pipeline Communications Delivers Better Results, More Easily, with Cision

Celebrate Workplace Diversity, Embrace LGBTQ Employees
Jun 06, 2018

Celebrate Workplace Diversity, Embrace LGBTQ Employees

As we celebrate Pride Month, it is important to continue a productive dialogue about LGBTQ equality and inclusion all year long.

Kellogg’s Work With Cision Insights Creates A Healthy Appetite For ‘Better Starts’ Campaign Coverage
May 07, 2018

Kellogg’s Work With Cision Insights Creates A Healthy Appetite For ‘Better Starts’ Campaign Coverage

To measure and drive its key communications objectives, Kellogg’s worked with Cision Insights to creates a healthy appetite for ‘Better Starts’ campaign coverage.

Gumtree Classifies PR Success with Measurement and Cision Insights
May 07, 2018

Gumtree Classifies PR Success with Measurement and Cision Insights

To measure and drive its key communications objectives, Gumtree worked with Cision Insights and Cision’s third-party agencies to build a robust earned media measurement framework.

Planit Earns Major Media Hits, Boosts Sales for Client Using Cision Communications Cloud®
May 07, 2018

Planit Earns Major Media Hits, Boosts Sales for Client Using Cision Communications Cloud®

To measure and drive its key communications objectives, Pladis worked with Cision Insights and Cision Communications Cloud to achieve high visibility into its snacking brands, along with 360-degree measurement.

Cision's 2018 Global State of the Media Report
Apr 23, 2018

Cision's 2018 Global State of the Media Report

We surveyed 1,355 journalists from across seven countries on their perception of the media and communications industries to craft the State of the Media Report 2018.

TD Bank Group Partners with Cision to Create a More Dynamic Newsroom
Apr 17, 2018

TD Bank Group Partners with Cision to Create a More Dynamic Newsroom

Anyone who visits the “TD Newsroom”, TD Bank Group's new dynamic news outlet site will immediately recognize a brand that’s thinking differently about the information needs of its audience. Of course, a launch like this involves a lot of moving parts -- and for one of the key parts, TD relies on Cision.

SEMI returns to Cision for Quality, Efficiency of Cision Communications Cloud®
Apr 16, 2018

SEMI returns to Cision for Quality, Efficiency of Cision Communications Cloud®

To measure and drive its key communications objectives, Pladis worked with Cision Insights and Cision Communications Cloud to achieve high visibility into its snacking brands, along with 360-degree measurement.

Understanding Web Analytics Integrations: How to Maximize PR Strategy With Cision Comms Cloud™
Apr 10, 2018

Understanding Web Analytics Integrations: How to Maximize PR Strategy With Cision Comms Cloud™

How do I incorporate my web analytics integration into PR campaigns and what types of values are available within Cision Comms Cloud? Learn more in this overview for comms and PR pros that dive into in-platform applications.

Why it’s Worthwhile to Pay For Media Monitoring
Apr 09, 2018

Why it’s Worthwhile to Pay For Media Monitoring

In a fast-changing digital landscape, monitoring the media is imperative in crafting effective marketing campaigns. Manual media monitoring can be […]

How to Target Influencers With Cision Comms Cloud®
Apr 05, 2018

How to Target Influencers With Cision Comms Cloud®

Influencer marketing is hot right now. Just look at the Google Trends data and you can see a huge spike in interest over the past two years.