What is "The Wire" Anyway?


In the industry, “wire” has a special meaning, history, and connotation. Understanding the who, what, when, and where will help you to make the best decisions for your news distribution, whether you’re trying to speak to consumers, make a splash in the local news outlets, or attract curious journalists to pick up your story.

In the guide, you'll learn:

  • Exactly how media outlets get their news stories
  • How wire news is delivered around the world
  • How to find which distribution is right for you


Cision - Press Release Distribution Ebook


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