Guide to Writing a Great Press Release
Download this guide, including a press release template, and a checklist of do's and don'ts.
Good Content on the Wire - January 2023
Long Live the Message: 6 Communications Lessons from Queen Elizabeth II
The late Queen established a distinctive personal brand early on, and PR and communications professionals can learn from the actions she took to maintain that brand throughout her reign.
Good Content on the Wire - December 2022
Good Content on the Wire - November 2022
8 Lessons in Communications Strategy: Learning from Volodymyr Zelenskyy
What brand and communications professionals can learn from Zelenskyy’s masterful crisis management campaign for Ukraine.
The Secret to a Winning Pitch Strategy
Getting your story to the right audience is all about nailing your pitch
Media Moves at CTV Vancouver & Global News
Mona Mahmoud and Abigail Turner join CTV Vancouver, Amanda Connolly promoted at Global News, and more.
2022 Media Database Buyer’s Guide
Use this guide to help you feel confident in selection criteria when evaluating your next media database.
14 Ways to Make (or Break) Relationships with Journalists
Find out from journalists themselves what it takes to build better relationships between PR and the media.
Good Content on the Wire - October 2022
How to Communicate During Times of Uncertainty: A Webinar Recap
4 ways PR and comms pros can create messaging that builds trust, maintains loyalty and instill confidence in their audiences.
Media Moves at the Globe and Mail & ET Canada
Kyle Fulton joins the Globe and Mail, Sangita Patel is now hosting ET Canada, The Canadian Press hires a couple reporters and more.
4 Steps to a Personalized PR Lifecycle
This guide provides the necessary steps for today’s PR and comms teams to increase ROI.
Good Content on the Wire - September 2022
Pitfalls to Avoid in Investor Relations Communications
Our e-book, Pitfalls to Avoid in Investor Relations Communications, helps you understand how to keep investors informed without risking mistakes that could lose investors for your company.
Good Content on the Wire - August 2022
4 Creative Ways to Amplify Your News Beyond the Press Release
We're sharing four, outside-the-box methods for amplifying your brand's news and increasing the audience for your message - right from your press release.
Communicating in Times of Uncertainty
In this 1-hour panel webinar, we discuss how 5 major billion-dollar industries are pivoting their comms strategies in these times of ambiguity and share insights for preparing your messaging, strategy and measurement.
Good Content on the Wire - July 2022
Tell Your Story, Your Way with Sponsored Placement Canada
Tell Your Story, Your Way with Sponsored Placement Canada
Good Content on the Wire - June 2022
Good Content on the Wire - May 2022
Cision’s 2022 Global State of the Media Report
We surveyed more than 3,800 journalists for our 13th annual report. They gave us insights into how PR pros can win over reporters.
5 Burning PR Questions the 2022 State of the Media Report Answers
5 Burning PR Questions the 2022 State of the Media Report Answers