Top 5 PR Challenges in 2025 (And How Winning Teams Are Tackling Them)
Cision's Katie Tod looks at some of the biggest PR challenges surfaced in the 2025 Comms Report.
7 Journalist-Approved Tips to Improve PR and Media Relations
Using data from Cision’s 2025 State of the Media Report, improve PR and media relations with these seven journalist-approved tips to build lasting connections.
How Journalists Use Social Media (and Why It Matters for PR)
For PR professionals, it’s important to understand how journalists use social media and what channels they value the most.
Understanding PR's Biggest Media Measurement Challenges
Media measurement is a key part of any PR plan, but it comes with its fair share of challenges.
8 PR Lessons from the 2025 State of the Media Report
If you're looking for some fast takeaways and relevant PR lessons, we’ve brought together some of the 2025 State of the Media's topline findings.
Fitness Challenge in PR: How to Pitch Fitness & Health Reporters
This article explores exclusive insights from the upcoming 2025 State of the Media Report. This report includes survey responses from over 400 health and fitness reporters.
What Is Public Relations? The Real Meaning of PR
What is public relations, and what does it mean for modern professionals? We take a look at what PR is and what’s involved, backed up with real examples.
Vacation Time in PR: How to Pitch Travel Reporters
This article explores exclusive insights from the upcoming 2025 State of the Media Report. This report includes survey responses from over 600 travel reporters.
How PR and Marketing Can Work Better Together
PR and marketing are terms that are often used interchangeably, but there's differences between the two even if they share similar goals.
How to Fix These 6 Common Media Monitoring and Measuring Mistakes
Don’t let these common media monitoring and measuring mistakes slow you down. Find out how to get your monitoring back on track and delivering results.
The Best Brand Influencers Could Be Right Under Your Nose
PR professionals have long wrestled with challenges around the best influencers for their brands – but the most effective ones might be close to home.
The 5 Best Tips for PR Writing
This article explores Cision's top tips and practical advice for PR and communications professionals to help them craft effective and authentic PR writing.
PR Statistics: 2025 Comms Report by the Numbers
Cision and PRWeek's survey of more that 300 senior PR and communications professionals surfaced PR statistics on AI, data, and crisis communications.
How to Move From a Reactive to Proactive Communication Strategy
Moving from a reactive PR and communication strategy to a proactive one can significantly enhance brand reputation, media relationships, and overall effectiveness.
How to Write a Press Release Headline That Actually Gets Noticed
Craft stronger press release headlines to grab journalists' attention, convey your message effectively, and boost your media coverage.
How to Build Brand Loyalty as a PR Professional
Knowing how to build brand loyalty is a must for any business but knowing what to look for and act on is a good place to start – especially for PR teams.
Media Relations Strategies to Bring to 2025
What can PR teams do to build those all-important relationships in an increasingly digital-first world?
How Media Monitoring Can Help with PR Competitive Intelligence
Media monitoring can be a powerful competitive intelligence tool. The platforms that track media mentions and sentiment can do the same for your competitors.
Measuring and Proving PR ROI: How to Make the PR-to-Sales Connection
Understanding and articulating PR ROI can help justify budgets, refine strategies, and show exactly how valuable the link between PR and sales can be to senior stakeholders.
Building an Effective PR Strategy: A Step-By-Step Guide
This step-by-step guide will help you develop a PR strategy that focuses on what matters most to deliver real results.
5 Reasons You Aren't Meeting Your PR Goals (and What to Do About It)
Struggling with your PR campaigns? Consider these five common obstacles and practical strategies to overcome them for successful PR results.
9 Strategies to Maximize the Impact of Your Earned Media Coverage
Maximize the impact of your earned media coverage by syndicating it across platforms, sharing it with prospects, integrating it into owned channels, leveraging paid ads, repurposing content, nurturing media relationships, measuring reach, and celebrating internally.
Media List 101: Build Yours Like a Pro (With Template Examples)
This handy guide will show you how to research, organize, and update your press list so that you can land hyper-relevant, home-run coverage.
How to Start Using AI for Your PR and Communications Efforts Today
For PR and corporate communications professionals who want to start using generative AI tools to enhance their work, but don't know where to begin
How Accor Streamlined and Scaled Their Global PR and Communications Strategy | Cision
Here are four ways that Cision effectively supports Accor’s global communications work.