Top 5 PR Challenges in 2025 (And How Winning Teams Are Tackling Them)
Cision's Katie Tod looks at some of the biggest PR challenges surfaced in the 2025 Comms Report.
Vacation Time in PR: How to Pitch Travel Reporters
This article explores exclusive insights from the upcoming 2025 State of the Media Report. This report includes survey responses from over 600 travel reporters.
How PR and Marketing Can Work Better Together
PR and marketing are terms that are often used interchangeably, but there's differences between the two even if they share similar goals.
The Best Brand Influencers Could Be Right Under Your Nose
PR professionals have long wrestled with challenges around the best influencers for their brands – but the most effective ones might be close to home.
The 5 Best Tips for PR Writing
This article explores Cision's top tips and practical advice for PR and communications professionals to help them craft effective and authentic PR writing.
PR Statistics: 2025 Comms Report by the Numbers
Cision and PRWeek's survey of more that 300 senior PR and communications professionals surfaced PR statistics on AI, data, and crisis communications.
How to Move From a Reactive to Proactive Communication Strategy
Moving from a reactive PR and communication strategy to a proactive one can significantly enhance brand reputation, media relationships, and overall effectiveness.
How to Write a Press Release Headline That Actually Gets Noticed
Craft stronger press release headlines to grab journalists' attention, convey your message effectively, and boost your media coverage.
How to Build Brand Loyalty as a PR Professional
Knowing how to build brand loyalty is a must for any business but knowing what to look for and act on is a good place to start – especially for PR teams.
Media Relations Strategies to Bring to 2025
What can PR teams do to build those all-important relationships in an increasingly digital-first world?
How Media Monitoring Can Help with PR Competitive Intelligence
Media monitoring can be a powerful competitive intelligence tool. The platforms that track media mentions and sentiment can do the same for your competitors.
Measuring and Proving PR ROI: How to Make the PR-to-Sales Connection
Understanding and articulating PR ROI can help justify budgets, refine strategies, and show exactly how valuable the link between PR and sales can be to senior stakeholders.
Building an Effective PR Strategy: A Step-By-Step Guide
This step-by-step guide will help you develop a PR strategy that focuses on what matters most to deliver real results.
5 Reasons You Aren't Meeting Your PR Goals (and What to Do About It)
Struggling with your PR campaigns? Consider these five common obstacles and practical strategies to overcome them for successful PR results.
9 Strategies to Maximize the Impact of Your Earned Media Coverage
Maximize the impact of your earned media coverage by syndicating it across platforms, sharing it with prospects, integrating it into owned channels, leveraging paid ads, repurposing content, nurturing media relationships, measuring reach, and celebrating internally.
Media List 101: Build Yours Like a Pro (With Template Examples)
This handy guide will show you how to research, organize, and update your press list so that you can land hyper-relevant, home-run coverage.
How to Start Using AI for Your PR and Communications Efforts Today
For PR and corporate communications professionals who want to start using generative AI tools to enhance their work, but don't know where to begin
How Accor Streamlined and Scaled Their Global PR and Communications Strategy | Cision
Here are four ways that Cision effectively supports Accor’s global communications work.
What Is Earned Media? | Cision
Discover the power of earned media at Cision.com. Get an in-depth definition, explore its benefits and learn from compelling examples.
Journalists Discuss the PR Pitches That Got Their Attention for Better or Worse
For our 14th annual State of the Media Report, we asked journalists worldwide to tell us about the PR pitches that make the biggest impressions.
What Are Brand Mentions? | Cision
Learn more about brand mentions and why they’re important. Discover their impact on brand awareness, reputation management, and customer engagement.
You Know More About AI in Comms Than You May Think
The use of AI in comms isn’t new, but its relevance and vast capabilities are.
Harnessing the Power of AI for PR and Strategic Communications
Lessons from ‘AI and the Future of Comms Teams’
Communication Lessons from Nobel Laureate Maria Ressa
Maria Ressa illustrates how brands and communications professionals can make an impact through authentic, purposeful communication.
Journalists’ Advice to Future Journalists (And What PR Can Learn, Too)
Our State of the Media Report gathered insight from over 3,000 journalists worldwide.