How to Start Using AI for Your PR and Communications Efforts Today
For PR and corporate communications professionals who want to start using generative AI tools to enhance their work, but don't know where to begin
How Accor Streamlined and Scaled Their Global PR and Communications Strategy | Cision
Here are four ways that Cision effectively supports Accor’s global communications work.
Journalists Discuss the PR Pitches That Got Their Attention for Better or Worse
For our 14th annual State of the Media Report, we asked journalists worldwide to tell us about the PR pitches that make the biggest impressions.
What Is Earned Media? | Cision
Discover the power of earned media at Cision.com. Get an in-depth definition, explore its benefits and learn from compelling examples.
What Are Brand Mentions? | Cision
Learn more about brand mentions and why they’re important. Discover their impact on brand awareness, reputation management, and customer engagement.
You Know More About AI in Comms Than You May Think
The use of AI in comms isn’t new, but its relevance and vast capabilities are.
Harnessing the Power of AI for PR and Strategic Communications
Lessons from ‘AI and the Future of Comms Teams’
Journalists’ Advice to Future Journalists (And What PR Can Learn, Too)
Our State of the Media Report gathered insight from over 3,000 journalists worldwide.
Communication Lessons from Nobel Laureate Maria Ressa
Maria Ressa illustrates how brands and communications professionals can make an impact through authentic, purposeful communication.
What Is Brand Equity and How Do You Measure It?
Learn about media monitoring and how it can help your team or business stay ahead.
What is Media Monitoring? Definitions, Examples and Benefits
Learn about media monitoring and how it can help your team or business stay ahead.
How to Choose the Best Press Release Distribution Service
Your guide to asking the right questions so that you can pick the best press release distribution and promotion provider for your brand.
Understanding Social Media Monitoring
Learn what social media monitoring is, what benefits it has for businesses, and why it is critical for success in today’s digital marketing landscape.
The Business Case for Outsourcing Your Daily News Briefings | Cision
How Outsourcing Creates a Win-Win
Newswire's Guide to Boosting Engagement Through Paid Content Placement
Gain the insight you need to measure the true impact of your PR strategy.
5 Benefits of Sharing Your Story Through Guaranteed Paid Placement
Gain the insight you need to measure the true impact of your PR strategy.
5 Burning PR Questions the 2023 State of the Media Report Answers
5 Burning PR Questions the 2023 State of the Media Report Answers
Cision's Collin Gerst on the Unique Differentiators of Daily Briefings
a behind-the-scenes look at the makings of a daily briefing, discusses why they are integral to clients’ communication strategies
Going Beyond PR's Go-To Numbers
Gain the insight you need to measure the true impact of your PR strategy.
Simmons Bank
Cision worked with Simmons Bank to build out new websites for public and investor relations content that would best serve internal and external stakeholders without losing any branding that was important for the company.
Generative AI: Where Will It Take Us 10 Years From Now?
When we consider the future impact of generative AI and tools like ChatGPT, I always feel it’s necessary to do so from two perspectives: the technology itself and the people it will affect.
The Rise of Generative AI and What It Means for the Communications Industry
Generative AI is quickly filtering into many different sectors and industries, and the world of communications - one driven by words and images - has already started to embrace it. As adoption increases, so too does the creation of more and more synthetic media (AI-generated texts, art, video and audio). Meanwhile, as these content generators become more widely available for experimentation and product development, understanding how synthetic media might complement the human intelligence required for effective communications is vital.
Cision’s 2023 Global State of the Media Report
We surveyed more than 3,800 journalists for our 13th annual report. They gave us insights into how PR pros can win over reporters.
Good Content on the Wire - May 2023
MoneyGram
MoneyGram worked closely with Cision to elevate its communications strategy by utilizing best practices and SEO strategies to boost press release engagement and enhance the visibility of its releases.