Resources

The PR Lifeline: A step-by-step guide on how to manage a PR crisis

Two sayings you’ve likely heard in the PR industry: all press is good press, and every crisis is an opportunity in disguise. These sayings are only true if you and your team are prepared for the worst.

Good Content on the Wire - March 2023

Positioning Your Brand for Strength and Stability During Uncertain Times

With decades of experience helping leading organizations develop effective messaging strategies—using comprehensive, real-time data on audience sentiment, perceptions and behaviors—the Cision Insights team has developed three key recommendations for communication during times of uncertainty.

Media Moves at CTV News Edmonton & Montreal

Colm Cobb Hobbs & Emily Haws joined CBC Nunavut, Miriam Valdes-Carletti joined CTV News Edmonton, and more.

Building a Robust Earnings Strategy with Multimedia Distribution

See how Cision helped CEVA execute an appealing and robust earnings distribution plan for current and prospective investors.

Keeping the Seat You've Earned: Industry Leaders on New Best Practices

Get insight from leading communications professionals as they discuss takeaways from the 2023 Global Comms Report.

Mobile World Congress Barcelona 2023 Trend Report

Cision Insights > Mobile World Congress Barcelona 2023 Trend Report

8 Writing Habits to Change in 2023

Make changes to these writing habits in the new year to help grow and improve as a writer.

6 Common Media Monitoring Mistakes and How to Correct Them

Make sure you're getting the most out of your earned media monitoring and tracking efforts.

Media Moves at The Globe and Mail & CBC

David Cochrane is the new host of Power & Politics, Sheila Wang and Kevin Jiang joined the Toronto Star, and more.

Good Content on the Wire - February 2023

2023 Global Comms Report

Cision and PRWeek's 6th annual report looks at out how strategic communications teams are relying on data and analytics to inform their strategies and influence business decisions.

Communication Lessons from Taylor Swift: Master of the Product Launch

With the atmospheric launch of her most recent album, Midnights, Taylor Swift proved to truly be a brand-building mastermind.

Media Moves at Breakfast Television & CBC

La Tribune launched its new magazine, Diana Swain is now Managing Editor responsible for Investigative News & Journalism, and more.

The Role of Data in Refining Communications Strategies

In today’s ever-evolving digital realm, you may be inundated with media data from many different sources. But how do you tie all relevant data points together to exploit the insights and get your comms strategy on the right track?

How Media Monitoring Empowers Communications Professionals in a PR Crisis

Public relations crises can be costly reputationally and financially, but an effective media monitoring strategy can help stop a crisis in its tracks.

Press Release Distribution: The Who, What, When, Where of the Wire

This guide teaches you everything you need to know about press release wire distribution to help you make the best decision when choosing your news distribution service.

Good Content on the Wire - January 2023

The Business Case for Centralizing Your Media Intelligence Efforts

As executive teams rely more heavily on their communications teams to advise on strategic initiatives, it is more critical than ever to have comprehensive, reliable data to inform that guidance.

Guide to Writing a Great Press Release

Download this guide, including a press release template, and a checklist of do's and don'ts.

Long Live the Message: 6 Communications Lessons from Queen Elizabeth II

The late Queen established a distinctive personal brand early on, and PR and communications professionals can learn from the actions she took to maintain that brand throughout her reign.

Good Content on the Wire - December 2022

Good Content on the Wire - November 2022

8 Lessons in Communications Strategy: Learning from Volodymyr Zelenskyy

What brand and communications professionals can learn from Zelenskyy’s masterful crisis management campaign for Ukraine.