Cision’s 2023 Global State of the Media Report
We surveyed more than 3,800 journalists for our 13th annual report. They gave us insights into how PR pros can win over reporters.
Generative AI: Where Will It Take Us 10 Years From Now?
When we consider the future impact of generative AI and tools like ChatGPT, I always feel it’s necessary to do so from two perspectives: the technology itself and the people it will affect.
The Rise of Generative AI and What It Means for the Communications Industry
Generative AI is quickly filtering into many different sectors and industries, and the world of communications - one driven by words and images - has already started to embrace it. As adoption increases, so too does the creation of more and more synthetic media (AI-generated texts, art, video and audio). Meanwhile, as these content generators become more widely available for experimentation and product development, understanding how synthetic media might complement the human intelligence required for effective communications is vital.
Good Content on the Wire - May 2023
MoneyGram
MoneyGram worked closely with Cision to elevate its communications strategy by utilizing best practices and SEO strategies to boost press release engagement and enhance the visibility of its releases.
How to Replace AVE for Modern PR Measurement
What can today’s communicators do to move toward modern PR measurement and deliver better outcomes? This tip sheet offers six points for guidance. It will also help you implement a metrics-driven program starting today.
Byrna Technologies Inc.
Byrna Technologies Inc.
Crisis Communications Toolkit
Each of these resources underscores different aspects of the crisis communications creation and execution process
What Does Excellence in PR Look Like?
We asked the leadership of some of the PRWeek Award–nominated agencies for their thoughts on what it means to be “excellent in PR.”
Good Content on the Wire - April 2023
Media Perspectives on the Ukraine War: Takeaways for Communicators
Cision UK recently brought together a panel of journalists to help comms professionals understand the media impact of the war and our communities.
2023 CES Trends Report Holds Lessons for Communicators
What the biggest media stories and top trends of the 2023 Consumer Electronics Show teach us about brand management, event marketing and campaign strategy.
What Is Influencer Marketing? Definitions and Benefits
Learn what influencer marketing is, what types of influencer marketers that you can use, and what benefits a successful campaign can have for your business.
Responding to a Crisis - Uber’s Cyber Hack
Responding to a Crisis - Uber’s Cyber Hack
Media Moves at CTV Ottawa & CBC Edmonton
Kimberley Fowler joins CTV Ottawa, Madeline Smith joins CBC Edmonton, and many more.
3 Ways to Measure Brand Sentiment Effectively
How and why to measure what others are saying - and how they're feeling - about your brand.
Pitch Perfect: Data-Driven Pitching for a Digital PR World
Use data to build better pitches and maximize the impact of your earned media.
How To Craft An Engaging Headline
Cision's press release expert describes how to craft an impactful headline that grabs your audience's attention.
The PR Lifeline: A step-by-step guide on how to manage a PR crisis
Two sayings you’ve likely heard in the PR industry: all press is good press, and every crisis is an opportunity in disguise. These sayings are only true if you and your team are prepared for the worst.
Good Content on the Wire - March 2023
Positioning Your Brand for Strength and Stability During Uncertain Times
With decades of experience helping leading organizations develop effective messaging strategies—using comprehensive, real-time data on audience sentiment, perceptions and behaviors—the Cision Insights team has developed three key recommendations for communication during times of uncertainty.
Media Moves at CTV News Edmonton & Montreal
Colm Cobb Hobbs & Emily Haws joined CBC Nunavut, Miriam Valdes-Carletti joined CTV News Edmonton, and more.
Building a Robust Earnings Strategy with Multimedia Distribution
See how Cision helped CEVA execute an appealing and robust earnings distribution plan for current and prospective investors.
Keeping the Seat You've Earned: Industry Leaders on New Best Practices
Get insight from leading communications professionals as they discuss takeaways from the 2023 Global Comms Report.
Mobile World Congress Barcelona 2023 Trend Report
Cision Insights > Mobile World Congress Barcelona 2023 Trend Report