Resources

Why it’s Worthwhile to Pay For Media Monitoring

In a fast-changing digital landscape, monitoring the media is imperative in crafting effective marketing campaigns. Manual media monitoring can be […]

How to Target Influencers With Cision Comms Cloud®

Influencer marketing is hot right now. Just look at the Google Trends data and you can see a huge spike in interest over the past two years.

Why Every Company Needs Media Monitoring

How the media responds to your message, and what you do with that response are often overlooked but crucially important. Learn how monitoring can help.

4 Valuable Tips for Marketers to Help Understand Diverse Audiences

Learn about four easy ways marketers can learn about their customers on a deeper level to find the very best strategies for engagement.

Social Media Monitoring: A Critical Component for IR Teams

Read our full white paper to discover how to incorporate these critical tactics, handling crises, and the critical online response time required.

The Best Way To Prepare For Artificial Intelligence In Public Relations

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process.

Chicken Farmers of Canada to Innovate Media Relations with Cision

Looking to adopt a more targeted, individualized communications approach, the Chicken Farmers of Canada upgraded to the Cision Comms Cloud, enabling them to combine their database, distribution and media monitoring requirements into the same platform.

The Ultimate List of Content Marketing Statistics

What is Media Monitoring and Why Does it Matter?

“Don’t pay any attention to what they write about you. Just measure it in inches.” — Andy Warhol As a PR […]

The Ultimate Media Monitoring Buyer's Guide

This guide will help you learn how to choose the media monitoring solution that works best for your organization

Distribute Content

How to Bring Company Culture And Values to Life

A company that takes the time to define and shape culture and values is one that employees are proud to work in. But what does it mean to have company culture?

Bayer and the Big Ten Take the Alka Rocket Challenge to New Heights of Awareness With Cision

Bayer turned to Cision’s MultiVu and PR Newswire arms that create compelling stories like the Alka Rocket Challenge to key media outlets via the most popular newswire in the world.

How Technology is Revolutionizing Earned Media

Discover how to bring more value to your clients and work by leveraging advances in technology and cloud-based comms software.

Make Killer Content: Write Like a Journalist in 15 Ways

15 tips to help you craft more compelling content and write like a journalist

How to Measure The True Value of PR

When it comes to competing for marketing budget and resources, marketing leaders expect to compete on “a level playing field” and yet that has not been the case for senior PR/comms managers. When PR managers compete for budget, resources and recognition for their earned media activity against colleagues representing paid and owned media — the field is slanted against PR.

Cision Enters the New Year with Acquisitions that Enhance Media Monitoring and Analysis

Here at Cision® we had a very busy holiday season. On December 20 we announced the acquisition of CEDROM-SNi Inc., a Montréal-based firm specializing in digital media monitoring […]

Nature Conservancy of Canada Exceeds Its Earned Media Goals Through Cision Distribution, Monitoring And Analysis Services

From helping to protect the country’s most endangered species to ensuring forests remain intact to be enjoyed for generations to come, the Nature Conservancy of Canada (NCC) has countless stories that deserve to be told. And to make sure those stories find the right audience, the organization has come to depend on Cision.

How to Succeed at Influencer Relations

How to Succeed at Influencer Relations

The Gap Between Demand for Content and Our Ability to Measure It

If marketers are unable to appropriately measure the results of their efforts, how can we continue to justify marketing spend on content?

Visit Bentonville Pitches Targeted Media Opportunities in Cycling, Music And More

For years, Visit Bentonville has been using Cision Comms Cloud, a platform that provides data-driven recommendations of key media outlets, influencers, and management of PR campaigns across a wide range of channels.

The Insider's Social Media Guide

Explore how earned (social) media can be best leveraged to accomplish your PR and marketing objectives.

Are You Accurately Measuring the ROI of Your PR Strategy?

Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize success is more than just a numbers game. Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned.

Why Transparency Is the Key to Building Brand Loyalty

Transparency is key when it comes to successful marketing. A 2016 study from Label Insight reveals that nearly 40 percent of consumers […]