Cision’s 2022 Global State of the Media Report
We surveyed more than 3,800 journalists for our 13th annual report. They gave us insights into how PR pros can win over reporters.
How Cision® Impact Measures Earned Media
For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications.
2017 Canadian Tech Pitching Kit
Leverage the Tech Kit’s profiles to connect with the industry’s most influential publications and blogs to help promote your stories, and drive action with your target audiences.
10 Tips to Get Journalists to Read Your Pitch And Cover Your News
Strategies that are not only proven to work, but that are also supported by journalists, bloggers and media influencers.
Ten Tips to Get Journalists to Read Your Pitch And Cover Your News
Cision's tip sheet will help you figure out what makes a successful pitch
A Giant Rubber Duck Story That Went Viral: How Harmony Marketing Used Cision To Manage Coverage of The Redpath Waterfront Festival
Some stories are pretty hard to ignore -- especially when they’re about a giant inflatable duck that becomes a lightning rod for both fascination and criticism from a wide range of observers. As Harmony Marketing discovered, though, there are ways to turn even controversial issues into good news stories, particularly when you have the reach and reporting capabilities provided by Cision.
How to Drive Revenue Growth With Earned Media Measurement
This white paper reveals how you can use the latest measurement techniques to maximize the impact of your earned media programs.
Capitalizing on Current Events with Creative Distribution
Capitalizing on the volume of conversation around the U.S. Presidential election, StarKist, together with social agency Gatesman, launched a lighthearted campaign to promote Charlie the Tuna's run for the presidency, using Cision's campaign microsite service.
2017 Canadian Social Journalism Study
Cision’s free 2017 Canadian Social Journalism Study surveyed journalists on their social media habits, preferences and views.
Grant’s Whisky Draws Attention To ‘The Greatest Job Interview In the World’ Through Cision
William Grant & Sons worked with MultiVu, a content creation, distribution and media strategy division within Cision to create a multi-channel news release (MNR) that brought together key assets around 'The Greatest Job Interview in the World' campaign.
Clever Tweaks to a News Release Strategy Helps Charity Reach Fundraising Goals
To help meet its fundraising and media relations goals, The Gentle Barn chose to use Cision’s national and California-wide press release distribution services (powered by PR Newswire).
Engaging Bloggers to Support Retail Communications
Thirty-One Gifts turned to Cision Comms Cloud™, an all-in-one communications workflow platform, to get more done with limited time and resources.
Bacardi in Good Spirits with Successful CSR Initiative
Using measurement and analytics from Cision, the Bacardi Good Spirited team put its comms focus on the initiative’s softer activities and produced better results with more media opportunities.
Small, Local PR Team Scales for Global Targeting and Monitoring Needs
ReDefining PR turned to the Cision Comms CloudTM, a global, cloud-based communications solution, to manage editorial coverage and online mentions.
Preventing Investment Fraud with the 'Perfect Scam'
Learn how one regulatory agency successfully created buzz with a coordinated, multi-stage campaign, which included Cision's Content Centre and national newswire.
5 Places to Listen to Ensure Your Content Marketing is Spot-On
Feedback is huge when it comes to developing a successful content marketing strategy. And yet with all the noise coming from every angle, it can be challenging to know what exactly you need to pay attention to. Here, we identify five sources that can prove invaluable to you in crafting your content.
Inspiring Change through Strategic Earned Media Opportunities and Audience Insights
Slimming World worked with Cision Intelligence to integrate a variety of measurement and research techniques to evaluate the efficacy of it's entire campaign.
Cision Insights
Cision Insights Success Stories
Cision Communications Cloud
Cision Communications Cloud® Success Stories
How To Create a Powerful Public Service Announcement
If you’re brainstorming a public service campaign, or you simply want some tips on how to better connect with audiences, consider these best practices.
Using Distribution & Database to Soar Past Earned Media Targets
The St. Baldrick's Foundation turned to Cision for help reaching key print and broadcast media contacts in specific markets across the country, all throughout the month of it's head-shaving events.
Crisis Comms Checklist
This 10-step checklist is designed to guide you through a crisis as it happens.
Quick & Easy Guide to Sharing Your News Release with the World
Cision's tip sheet arms you with knowledge to better craft and share your press release and improve impact.
How the National Association of REALTORS® Boosted Earned Media and Audience Engagement with a New Content Strategy
NAR turned to a team of experts at PR Newswire (a Cision Company), who offered them a consultation session to discuss recent media trends and how its content can be optimized to better meet the needs of today’s media.
