Resources

The Power Behind Nike’s Data-Driven Approach: Calculated Risk Surpasses Controversy

Taking a stance on issues has traditionally been viewed as dangerous and risky territory for many brands. But could data make the risk worth the reward?

Four Ways To Rethink Your Approach To Earned Media Measurement

As more executives realize the power of analytics, they’re going to expect PR teams to know exactly who the brand is reaching and its impact on revenue.

LG Highlights Longstanding Passion for Design & Innovation through Cision’s Content Centre

Using eye-catching visuals from the art exhibition, Cision created an engaging multi-channel news release to help LG commemorate its campaign with world-renowned designer Tokujin Yoshioka.

What Vanity Metrics Aren't Telling You About Earned Media

Vanity metrics give you potential engagement. PR measurement provides a look at the actual engagement. This is why media monitoring tools are so important.

How To Organize Your Communications Team In An Era Of Earned Media Measurement

Here are four tips to help organize your communications team in an era of data analytics and earned media measurement.

Earned Media Is Part Of The Customer Experience

For all the talk about making customer experiences more personal, marketing remains focused on promotions. This is a missed opportunity for earned media.

The Future of AI in PR: Featuring Paul Roetzer

There's a lot of talk about how AI will change the future of PR and marketing, but many are left with unanswered questions.

Leveraging Social Monitoring to Inform Content and PR Strategy

Leverage the Tech Kit’s profiles to connect with the industry’s most influential publications and blogs to help promote your stories, and drive action with your target audiences.

Evolve Your Media Relations With Social Influencer Discovery

Cision's new Social Influencer Discovery tool enables users to identify newly emerging and established social media influencers.

Filling an Industry Void, Cision Provides True Visual Monitoring, Tracking and Analysis

Cision can now provide PR and comms professionals the most robust imaging and logo monitoring capability through the acquisition of ShareIQ technology.

Canada's Royal Horse Show Uses Multimedia Distribution to Achieve International Headlines

Learn how the Royal Agricultural Winter Fair leveraged Cision's distribution service to boost attendance & gain international attention.

2018 Holiday Gift Guide Pitch Kit

Cision's 2018 Holiday Gift Guide Pitching Kit connects you with influencers who can help promote your brand.

How to Integrate Google Analytics With Cision Comms Cloud®

In this video, Cision Product Marketing Manager, Kevin Miller, explains how PR pros can use web analytics integrated within Cision Comms Cloud®.

How to Evaluate a Social Media Listening Platform

Understanding what your company needs in a social tool is most important. There is a difference between social listening and social media management.

Pipeline Communications Delivers Better Results, More Easily, with Cision

Celebrate Workplace Diversity, Embrace LGBTQ Employees

As we celebrate Pride Month, it is important to continue a productive dialogue about LGBTQ equality and inclusion all year long.

Planit Earns Major Media Hits, Boosts Sales for Client Using Cision Communications Cloud

To measure and drive its key communications objectives, Pladis worked with Cision Insights and Cision Communications Cloud to achieve high visibility into its snacking brands, along with 360-degree measurement.

Kellogg’s Work With Cision Insights Creates A Healthy Appetite For ‘Better Starts’ Campaign Coverage

To measure and drive its key communications objectives, Kellogg’s worked with Cision Insights to creates a healthy appetite for ‘Better Starts’ campaign coverage.

Gumtree Classifies PR Success with Measurement and Cision Insights

To measure and drive its key communications objectives, Gumtree worked with Cision Insights and Cision’s third-party agencies to build a robust earned media measurement framework.

Cision's 2018 Global State of the Media Report

We surveyed 1,355 journalists from across seven countries on their perception of the media and communications industries to craft the State of the Media Report 2018.

Cision's 2018 Global State of the Media Report

We surveyed 1,355 journalists from across seven countries on their perception of the media and communications industries to craft the State of the Media Report 2018.

TD Bank Group Partners with Cision to Create a More Dynamic Newsroom

Anyone who visits the “TD Newsroom”, TD Bank Group's new dynamic news outlet site will immediately recognize a brand that’s thinking differently about the information needs of its audience. Of course, a launch like this involves a lot of moving parts -- and for one of the key parts, TD relies on Cision.

SEMI returns to Cision for Quality, Efficiency of Cision Communications Cloud®

To measure and drive its key communications objectives, Pladis worked with Cision Insights and Cision Communications Cloud to achieve high visibility into its snacking brands, along with 360-degree measurement.

Understanding Web Analytics Integrations: How to Maximize PR Strategy With Cision Comms Cloud™

How do I incorporate my web analytics integration into PR campaigns and what types of values are available within Cision Comms Cloud? Learn more in this overview for comms and PR pros that dive into in-platform applications.