Earned Media Attribution:  The Last Piece of the Puzzle
Nov 05, 2020

Earned Media Attribution: The Last Piece of the Puzzle

Ultimately, earned media should be seen as a tactic within an integrated comms and marketing strategy.

Strategic Assessment of Intangible Assets During and After COVID-19
Jun 11, 2020

Strategic Assessment of Intangible Assets During and After COVID-19

Cision and the Credibility Institute invite you to a series of 4 webinars on intangible assets management and assessment.

Canada COVID-19 Media Analysis Kit
May 22, 2020

Canada COVID-19 Media Analysis Kit

The weekly media analysis offers a deeper level of reporting on COVID-19 trends in Canada.

Jay Baer’s 4 Ingredients for Modern PR Success
Nov 05, 2018

Jay Baer’s 4 Ingredients for Modern PR Success

PR and communications have to change…right now. New research suggests that in the fight for budget, earned media is losing out to paid and owned. But you can stop it.

Jay Baer’s 4 Ingredients for Modern PR Success
Nov 05, 2018

Jay Baer’s 4 Ingredients for Modern PR Success

New research suggests that in the fight for budget, earned media is losing out to paid and owned. But you can stop it.

The Future of AI in PR: Featuring Paul Roetzer
Aug 07, 2018

The Future of AI in PR: Featuring Paul Roetzer

There's a lot of talk about how AI will change the future of PR and marketing, but many are left with unanswered questions.

How to Integrate Google Analytics With Cision Comms Cloud®
Jul 05, 2018

How to Integrate Google Analytics With Cision Comms Cloud®

In this video, Cision Product Marketing Manager, Kevin Miller, explains how PR pros can use web analytics integrated within Cision Comms Cloud®.

How to Target Influencers With Cision Comms Cloud®
Apr 05, 2018

How to Target Influencers With Cision Comms Cloud®

Influencer marketing is hot right now. Just look at the Google Trends data and you can see a huge spike in interest over the past two years.