Cision’s 2021 Global State of the Media Report
Apr 16, 2021

Cision’s 2021 Global State of the Media Report

We surveyed over 2,700 journalists for our 12th annual State of the Media Report. See what’s top of mind for journalists right now – including what they want and expect from PR pros.

2019 Content Calendar + Template (Why You Need One And How to Use it)
Jan 02, 2019

2019 Content Calendar + Template (Why You Need One And How to Use it)

Cision's 2019 content calendar and template helps you plan your marketing approach far in advance and take advantage of specific times of year when certain campaigns will thrive.

Building an Influencer Graph: An Earned Media Management Strategy
Jan 02, 2019

Building an Influencer Graph: An Earned Media Management Strategy

Learn more about how to follow the influencer graph model.

Smart Engagement: An Earned Media Management Strategy
Jan 02, 2019

Smart Engagement: An Earned Media Management Strategy

Smart Engagement aims to solve the problem that many modern communicators face today: how to best enlist the media to help tell their brands’ stories.

The Ultimate Media Database Buyer's Guide
Dec 18, 2018

The Ultimate Media Database Buyer's Guide

Learn how to choose a “smart” platform that will identify the most relevant influencers across both traditional and social media who overlap most with your target audience.

How to Identify Influencers as Part of Your Earned Media Management Strategy
Dec 10, 2018

How to Identify Influencers as Part of Your Earned Media Management Strategy

PR pros must shift their approach to identifying influencers by moving to using a consumer-first model. Find out how influencer graph can help.

Cision Communications Cloud® and Cision Insights Help Pladis Achieve High Visibility into Its Snacking Brands, Along with 360 Degree Measurement
Dec 04, 2018

Cision Communications Cloud® and Cision Insights Help Pladis Achieve High Visibility into Its Snacking Brands, Along with 360 Degree Measurement

To measure and drive its key communications objectives, Pladis worked with Cision Insights and Cision Communications Cloud to achieve high visibility into its snacking brands, along with 360-degree measurement.

Nov 30, 2018

Strict Release Guidelines Assure Integrity

Every news release issued by one of our wire services is evaluated against our Accepted Content Guidelines prior to being distributed.

How Earned Media Management Optimizes Comms Campaigns
Nov 27, 2018

How Earned Media Management Optimizes Comms Campaigns

Earned media management provides a strong framework that delivers the much-needed tools and resources to tie PR metrics to direct and impactful results.

2018 Global Comms Report: Challenges and Trends
Nov 19, 2018

2018 Global Comms Report: Challenges and Trends

From talent to traffic, content to consumer activity, this second annual Cision/PRWeek global survey tells the tale of how data and analytics are reinvigorating the comms function and its business-wide impact.

Jay Baer’s 4 Ingredients for Modern PR Success
Nov 05, 2018

Jay Baer’s 4 Ingredients for Modern PR Success

PR and communications have to change…right now. New research suggests that in the fight for budget, earned media is losing out to paid and owned. But you can stop it.

Jay Baer’s 4 Ingredients for Modern PR Success
Nov 05, 2018

Jay Baer’s 4 Ingredients for Modern PR Success

New research suggests that in the fight for budget, earned media is losing out to paid and owned. But you can stop it.

Earned Media Management: The Evolution of PR and Comms
Oct 17, 2018

Earned Media Management: The Evolution of PR and Comms

Earned Media Management: The Evolution of PR and Comms

Why Data and Tech Savvy PR Pros Are in High Demand
Oct 03, 2018

Why Data and Tech Savvy PR Pros Are in High Demand

From data to content, results from the second annual PRWeek/Cision global survey reveal that PR executives seek the right talent.

Oct 01, 2018

Earned Media Uprising: Power PR with True Measurement

A new approach to fact-based earned media optimization reveals how a combination of advanced technology and expert talent supplement existing methods to help revolutionize earned media, communications and marketing decision-making

Setting the Stage for a Sustainable Diversity & Inclusion Strategy
Sep 19, 2018

Setting the Stage for a Sustainable Diversity & Inclusion Strategy

Read on to learn about the 5 most important steps to start developing a Diversity & Inclusion program at your company.

2018 Fashion & Beauty Pitching Kit
Sep 10, 2018

2018 Fashion & Beauty Pitching Kit

Cision's Fashion & Beauty Pitching Kit gets your brand in front of the most connected fashion influencers and trendsetters.

The Power Behind Nike’s Data-Driven Approach: Calculated Risk Surpasses Controversy
Sep 10, 2018

The Power Behind Nike’s Data-Driven Approach: Calculated Risk Surpasses Controversy

Taking a stance on issues has traditionally been viewed as dangerous and risky territory for many brands. But could data make the risk worth the reward?

Four Ways To Rethink Your Approach To Earned Media Measurement
Sep 04, 2018

Four Ways To Rethink Your Approach To Earned Media Measurement

As more executives realize the power of analytics, they’re going to expect PR teams to know exactly who the brand is reaching and its impact on revenue.

LG Highlights Longstanding Passion for Design & Innovation through Cision’s Content Centre
Sep 01, 2018

LG Highlights Longstanding Passion for Design & Innovation through Cision’s Content Centre

Using eye-catching visuals from the art exhibition, Cision created an engaging multi-channel news release to help LG commemorate its campaign with world-renowned designer Tokujin Yoshioka.

What Vanity Metrics Aren't Telling You About Earned Media
Aug 29, 2018

What Vanity Metrics Aren't Telling You About Earned Media

Vanity metrics give you potential engagement. PR measurement provides a look at the actual engagement. This is why media monitoring tools are so important.