Reinventing the Press Release for a New Decade
Apr 06, 2020

Reinventing the Press Release for a New Decade

The press releases of the digital age aren’t limited to the cookie-cutter media alerts of the past. Changes in distribution and audience mean that it’s time to let go of preconceived notions about what a press release should look like or what it must accomplish. It’s a new decade.

Make Killer Content: Write Like a Journalist in 15 Ways
Feb 09, 2018

Make Killer Content: Write Like a Journalist in 15 Ways

15 tips to help you craft more compelling content and write like a journalist

How Technology is Revolutionizing Earned Media
Feb 09, 2018

How Technology is Revolutionizing Earned Media

Discover how to bring more value to your clients and work by leveraging advances in technology and cloud-based comms software.

Nature Conservancy of Canada Exceeds Its Earned Media Goals Through Cision Distribution, Monitoring And Analysis Services
Jan 10, 2018

Nature Conservancy of Canada Exceeds Its Earned Media Goals Through Cision Distribution, Monitoring And Analysis Services

From helping to protect the country’s most endangered species to ensuring forests remain intact to be enjoyed for generations to come, the Nature Conservancy of Canada (NCC) has countless stories that deserve to be told. And to make sure those stories find the right audience, the organization has come to depend on Cision.

How to Succeed at Influencer Relations
Jan 05, 2018

How to Succeed at Influencer Relations

How to Succeed at Influencer Relations

Visit Bentonville Pitches Targeted Media Opportunities in Cycling, Music And More
Jan 04, 2018

Visit Bentonville Pitches Targeted Media Opportunities in Cycling, Music And More

For years, Visit Bentonville has been using Cision Comms Cloud, a platform that provides data-driven recommendations of key media outlets, influencers, and management of PR campaigns across a wide range of channels.

The Insider's Social Media Guide
Jan 04, 2018

The Insider's Social Media Guide

Explore how earned (social) media can be best leveraged to accomplish your PR and marketing objectives.

Nov 08, 2017

Earned Media Influential in Performance Marketing

Earned Media Influential in Performance Marketing

Videos: The Future of Earned Media Measurement with Jay Baer
Nov 08, 2017

Videos: The Future of Earned Media Measurement with Jay Baer

Cision talks with Jay Baer on the future earned media and influencer marketing measurement

2017 Canadian Tech Pitching Kit
Oct 20, 2017

2017 Canadian Tech Pitching Kit

Leverage the Tech Kit’s profiles to connect with the industry’s most influential publications and blogs to help promote your stories, and drive action with your target audiences.

10 Tips to Get Journalists to Read Your Pitch And Cover Your News
Oct 18, 2017

10 Tips to Get Journalists to Read Your Pitch And Cover Your News

Strategies that are not only proven to work, but that are also supported by journalists, bloggers and media influencers.

Ten Tips to Get Journalists to Read Your Pitch And Cover Your News
Oct 18, 2017

Ten Tips to Get Journalists to Read Your Pitch And Cover Your News

Cision's tip sheet will help you figure out what makes a successful pitch

A Giant Rubber Duck Story That Went Viral: How Harmony Marketing Used Cision To Manage Coverage of The Redpath Waterfront Festival
Oct 12, 2017

A Giant Rubber Duck Story That Went Viral: How Harmony Marketing Used Cision To Manage Coverage of The Redpath Waterfront Festival

Some stories are pretty hard to ignore -- especially when they’re about a giant inflatable duck that becomes a lightning rod for both fascination and criticism from a wide range of observers. As Harmony Marketing discovered, though, there are ways to turn even controversial issues into good news stories, particularly when you have the reach and reporting capabilities provided by Cision.

How to Drive Revenue Growth With Earned Media Measurement
Oct 12, 2017

How to Drive Revenue Growth With Earned Media Measurement

This white paper reveals how you can use the latest measurement techniques to maximize the impact of your earned media programs.

Capitalizing on Current Events with Creative Distribution
Oct 06, 2017

Capitalizing on Current Events with Creative Distribution

Capitalizing on the volume of conversation around the U.S. Presidential election, StarKist, together with social agency Gatesman, launched a lighthearted campaign to promote Charlie the Tuna's run for the presidency, using Cision's campaign microsite service.

2017 Canadian Social Journalism Study
Oct 05, 2017

2017 Canadian Social Journalism Study

Cision’s free 2017 Canadian Social Journalism Study surveyed journalists on their social media habits, preferences and views.

Grant’s Whisky Draws Attention To ‘The Greatest Job Interview In the World’ Through Cision
Sep 22, 2017

Grant’s Whisky Draws Attention To ‘The Greatest Job Interview In the World’ Through Cision

William Grant & Sons worked with MultiVu, a content creation, distribution and media strategy division within Cision to create a multi-channel news release (MNR) that brought together key assets around 'The Greatest Job Interview in the World' campaign.

Clever Tweaks to a News Release Strategy Helps Charity Reach Fundraising Goals
Sep 08, 2017

Clever Tweaks to a News Release Strategy Helps Charity Reach Fundraising Goals

To help meet its fundraising and media relations goals, The Gentle Barn chose to use Cision’s national and California-wide press release distribution services (powered by PR Newswire).

Engaging Bloggers to Support Retail Communications
Jul 28, 2017

Engaging Bloggers to Support Retail Communications

Thirty-One Gifts turned to Cision Comms Cloud™, an all-in-one communications workflow platform, to get more done with limited time and resources.

Bacardi in Good Spirits with Successful CSR Initiative
Jul 28, 2017

Bacardi in Good Spirits with Successful CSR Initiative

Using measurement and analytics from Cision, the Bacardi Good Spirited team put its comms focus on the initiative’s softer activities and produced better results with more media opportunities.

Canada's Royal Horse Show Uses Multimedia Distribution to Achieve International Headlines
Jul 26, 2017

Canada's Royal Horse Show Uses Multimedia Distribution to Achieve International Headlines

Learn how the Royal Agricultural Winter Fair leveraged Cision's distribution service to boost attendance & gain international attention.