Guide to Writing a Great Press Release
Jun 22, 2020

Guide to Writing a Great Press Release

Download this guide, including a press release template, and a checklist of do's and don'ts.

TD Bank Group Partners with Cision to Create a More Dynamic Newsroom
Apr 17, 2018

TD Bank Group Partners with Cision to Create a More Dynamic Newsroom

Anyone who visits the “TD Newsroom”, TD Bank Group's new dynamic news outlet site will immediately recognize a brand that’s thinking differently about the information needs of its audience. Of course, a launch like this involves a lot of moving parts -- and for one of the key parts, TD relies on Cision.

SEMI returns to Cision for Quality, Efficiency of Cision Communications Cloud®
Apr 16, 2018

SEMI returns to Cision for Quality, Efficiency of Cision Communications Cloud®

To measure and drive its key communications objectives, Pladis worked with Cision Insights and Cision Communications Cloud to achieve high visibility into its snacking brands, along with 360-degree measurement.

How to Target Influencers With Cision Comms Cloud®
Apr 05, 2018

How to Target Influencers With Cision Comms Cloud®

Influencer marketing is hot right now. Just look at the Google Trends data and you can see a huge spike in interest over the past two years.

Social Media Monitoring: A Critical Component for IR Teams
Apr 02, 2018

Social Media Monitoring: A Critical Component for IR Teams

Read our full white paper to discover how to incorporate these critical tactics, handling crises, and the critical online response time required.

Chicken Farmers of Canada to Innovate Media Relations with Cision
Mar 22, 2018

Chicken Farmers of Canada to Innovate Media Relations with Cision

Looking to adopt a more targeted, individualized communications approach, the Chicken Farmers of Canada upgraded to the Cision Comms Cloud, enabling them to combine their database, distribution and media monitoring requirements into the same platform.

The Ultimate List of Content Marketing Statistics
Mar 21, 2018

The Ultimate List of Content Marketing Statistics

The Ultimate Media Monitoring Buyer's Guide
Mar 16, 2018

The Ultimate Media Monitoring Buyer's Guide

This guide will help you learn how to choose the media monitoring solution that works best for your organization

Bayer and the Big Ten Take the Alka Rocket Challenge to New Heights of Awareness With Cision
Feb 12, 2018

Bayer and the Big Ten Take the Alka Rocket Challenge to New Heights of Awareness With Cision

Bayer turned to Cision’s MultiVu and PR Newswire arms that create compelling stories like the Alka Rocket Challenge to key media outlets via the most popular newswire in the world.

Make Killer Content: Write Like a Journalist in 15 Ways
Feb 09, 2018

Make Killer Content: Write Like a Journalist in 15 Ways

15 tips to help you craft more compelling content and write like a journalist

How Technology is Revolutionizing Earned Media
Feb 09, 2018

How Technology is Revolutionizing Earned Media

Discover how to bring more value to your clients and work by leveraging advances in technology and cloud-based comms software.

Nature Conservancy of Canada Exceeds Its Earned Media Goals Through Cision Distribution, Monitoring And Analysis Services
Jan 10, 2018

Nature Conservancy of Canada Exceeds Its Earned Media Goals Through Cision Distribution, Monitoring And Analysis Services

From helping to protect the country’s most endangered species to ensuring forests remain intact to be enjoyed for generations to come, the Nature Conservancy of Canada (NCC) has countless stories that deserve to be told. And to make sure those stories find the right audience, the organization has come to depend on Cision.

How to Succeed at Influencer Relations
Jan 05, 2018

How to Succeed at Influencer Relations

How to Succeed at Influencer Relations

Visit Bentonville Pitches Targeted Media Opportunities in Cycling, Music And More
Jan 04, 2018

Visit Bentonville Pitches Targeted Media Opportunities in Cycling, Music And More

For years, Visit Bentonville has been using Cision Comms Cloud, a platform that provides data-driven recommendations of key media outlets, influencers, and management of PR campaigns across a wide range of channels.

The Insider's Social Media Guide
Jan 04, 2018

The Insider's Social Media Guide

Explore how earned (social) media can be best leveraged to accomplish your PR and marketing objectives.

Videos: The Future of Earned Media Measurement with Jay Baer
Nov 08, 2017

Videos: The Future of Earned Media Measurement with Jay Baer

Cision talks with Jay Baer on the future earned media and influencer marketing measurement

Nov 08, 2017

Earned Media Influential in Performance Marketing

Earned Media Influential in Performance Marketing

2017 Canadian Tech Pitching Kit
Oct 20, 2017

2017 Canadian Tech Pitching Kit

Leverage the Tech Kit’s profiles to connect with the industry’s most influential publications and blogs to help promote your stories, and drive action with your target audiences.

10 Tips to Get Journalists to Read Your Pitch And Cover Your News
Oct 18, 2017

10 Tips to Get Journalists to Read Your Pitch And Cover Your News

Strategies that are not only proven to work, but that are also supported by journalists, bloggers and media influencers.

Ten Tips to Get Journalists to Read Your Pitch And Cover Your News
Oct 18, 2017

Ten Tips to Get Journalists to Read Your Pitch And Cover Your News

Cision's tip sheet will help you figure out what makes a successful pitch

A Giant Rubber Duck Story That Went Viral: How Harmony Marketing Used Cision To Manage Coverage of The Redpath Waterfront Festival
Oct 12, 2017

A Giant Rubber Duck Story That Went Viral: How Harmony Marketing Used Cision To Manage Coverage of The Redpath Waterfront Festival

Some stories are pretty hard to ignore -- especially when they’re about a giant inflatable duck that becomes a lightning rod for both fascination and criticism from a wide range of observers. As Harmony Marketing discovered, though, there are ways to turn even controversial issues into good news stories, particularly when you have the reach and reporting capabilities provided by Cision.