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Cision's 2019 content calendar and template helps you plan your marketing approach far in advance and take advantage of specific times of year when certain campaigns will thrive.
Learn more about how to follow the influencer graph model.
Smart Engagement aims to solve the problem that many modern communicators face today: how to best enlist the media to help tell their brands’ stories.
Learn how to choose a “smart” platform that will identify the most relevant influencers across both traditional and social media who overlap most with your target audience.
PR pros must shift their approach to identifying influencers by moving to using a consumer-first model. Find out how influencer graph can help.
To measure and drive its key communications objectives, Pladis worked with Cision Insights and Cision Communications Cloud to achieve high visibility into its snacking brands, along with 360-degree measurement.
Every news release issued by one of our wire services is evaluated against our Accepted Content Guidelines prior to being distributed.
Earned media management provides a strong framework that delivers the much-needed tools and resources to tie PR metrics to direct and impactful results.
From talent to traffic, content to consumer activity, this second annual Cision/PRWeek global survey tells the tale of how data and analytics are reinvigorating the comms function and its business-wide impact.
PR and communications have to change…right now. New research suggests that in the fight for budget, earned media is losing out to paid and owned. But you can stop it.
New research suggests that in the fight for budget, earned media is losing out to paid and owned. But you can stop it.
Earned Media Management: The Evolution of PR and Comms
From data to content, results from the second annual PRWeek/Cision global survey reveal that PR executives seek the right talent.
A new approach to fact-based earned media optimization reveals how a combination of advanced technology and expert talent supplement existing methods to help revolutionize earned media, communications and marketing decision-making
Read on to learn about the 5 most important steps to start developing a Diversity & Inclusion program at your company.
Cision's Fashion & Beauty Pitching Kit gets your brand in front of the most connected fashion influencers and trendsetters.
Taking a stance on issues has traditionally been viewed as dangerous and risky territory for many brands. But could data make the risk worth the reward?
As more executives realize the power of analytics, they’re going to expect PR teams to know exactly who the brand is reaching and its impact on revenue.
Using eye-catching visuals from the art exhibition, Cision created an engaging multi-channel news release to help LG commemorate its campaign with world-renowned designer Tokujin Yoshioka.
Vanity metrics give you potential engagement. PR measurement provides a look at the actual engagement. This is why media monitoring tools are so important.
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