Need To Change The Conversation?
Two sayings you’ve likely heard in the PR industry: all press is good press, and every crisis is an opportunity in disguise. These sayings are only true if you and your team are prepared for the worst.
No one expects a PR crisis or brand image issues. In an instant, your brand could be going viral on social media for all the wrong reasons or picked up by a news outlet that received an anonymous tip.
All brands are vulnerable to bad press which is why Cision compiled our must-know strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation.
Download the Step By Step Guide to Manage PR Crisis, a must-have guide for anyone tasked with brand management.