Resources

IGA Increases Visibility & Brand Awareness with Product Launch

IGA recently partnered with Les Charcutiers Pork Shop, a Montréal start-up company offering artisanal dry sausage. Les Charcutiers Pork Shop is a young, hip company with a strong identity tied to its founders and owners. To promote this partnership, IGA wanted to take a different approach to product launch announcements.

MarketResearch.com Boosts Visibility & Revenue with Content Distribution

With a steady stream of new content, the MarketResearch.com communications and marketing teams are continuously looking for a way to improve visibility, engagement and consumption by top industry media influencers, clients and prospects—and drive revenue.

News Release Distribution

Cision Distribution Success Stories

Media Database

Media Pitching Success Stories

E-Book: 2017 Canadian Travel Pitching Kit

Team up with trusted publications and blogs to spread the word for you! Cision’s 2017 Travel Pitching Kit will connect you with influencers who can help promote your brand.

2017 State of the Media Report

Cision’s 2017 State of the Media Report delivers unique insights from 1,550 of North America’s top journalists.

Building a Digital Media Kit: Key Elements to Consider

A digital media kit or campaign microsite is a handy way to share content related to a news event or marketing initiative when you don’t have time to get onto the development roadmap for your corporate website.

Meet the Press: Antony Robart

News anchor and host Antony Robart answers questions from the Newswire.ca team

The Five Truths of Modern Media Targeting

Learn how to target influencers and leverage them more effectively.

The Evolving Role of Investor Relations in Competitive Intelligence

Explore the evolving role of IR in competitive intelligence and how some industry thought leaders across Canada are taking it on as part of the IR mandate.

Informing the Investor: Making Financials Interesting

Investors are hungry for information about your company, particularly if they have a large stake in your success.

Major League Insights into Baseball’s Social Media Fans

Baseball and marketing are similar in that both are about numbers and personalities

9 Things You’re Not Doing (But Should) With Media Monitoring Software

Tracking what people are saying about you isn’t the only task a media monitoring system can help you complete. Make the most of your software with these 9 tips.

The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification

Many brands believe the answer is to create as much content as possible in an effort to force their voice to be heard. But more content doesn’t mean more results.

How Much Should an Organization Spend on PR?

Executive teams processing PR budget requests need to think carefully through their organization’s need for the broad benefits of an engaged and empowered PR and Communications function.

Innovation Imperative: 7 Canadian Communications Stories

Hear from Canadian experts in this exploration of the country’s communications and public relations industries

The Benefits of Adding a Widget to Your Website

The Cision Canada News Widget offers a mini-view of Cision’s newswire feed, filtered to ensure the news releases that appear in the widget are a good fit with the rest of the site’s content – or even the content on a particular web page.

Communicator’s Guide to Proving ROI Through Multi-Touch Attribution

Cision's free e-book provides step-by-step instructions for implementing and using multi-touch attribution.

Influencer Outreach & Media Intelligence: Leveraging Crisis Communication’s Real-Time Tactics

An Interview with Nicole Guillot

Nicole Guillot, Cision Canada’s president, on being a business leader, the obstacles she has faced along the way, and what advice she’d offer young women starting their careers.

How to Leverage Influencers and Expand Your Reach

How to capture consumer attention is by working with influencers — real people with engaged audiences who can significantly affect the growth of your brand

The Four Steps to Creating the Ultimate Crisis Comms Plan

Be ready when a crisis situation emerges with this four key steps plan.

What Investor Relations needs to know about CSR/Sustainability Reporting

IR professionals are increasingly tasked to produce CSR reports and speak to the impact of improving CSR/sustainability performance on overall corporate health. Here are a few things IR people should know.

Guide to Social Media Monitoring

Cision's guide will show you how to bring insights and data to the table by measuring your results