How to Start Using AI for Your PR and Communications Efforts Today
For PR and corporate communications professionals who want to start using generative AI tools to enhance their work, but don't know where to begin
An Interview with Nicole Guillot
Nicole Guillot, Cision Canada’s president, on being a business leader, the obstacles she has faced along the way, and what advice she’d offer young women starting their careers.
How to Leverage Influencers and Expand Your Reach
How to capture consumer attention is by working with influencers — real people with engaged audiences who can significantly affect the growth of your brand
The Four Steps to Creating the Ultimate Crisis Comms Plan
Be ready when a crisis situation emerges with this four key steps plan.
What Investor Relations needs to know about CSR/Sustainability Reporting
IR professionals are increasingly tasked to produce CSR reports and speak to the impact of improving CSR/sustainability performance on overall corporate health. Here are a few things IR people should know.
Guide to Social Media Monitoring
Cision's guide will show you how to bring insights and data to the table by measuring your results
Guide to Social Media Monitoring
Whether you are just starting out with social listening, or looking to enhance your company’s practices, we have compiled a guide on how to collect, and analyze data from your social channels.
How to Plan and Manage Crisis Communication in a Social World
When a brand crisis occurs, PR is the first line of defense. A successful defense requires planning and preparation.
The Best Multimedia Content Guide For PR Success
Just as media outlets have had to make a (sometimes painful) “pivot” to video, those working in PR have had to learn about multimedia best practices on the job.
New Orleans Tourism Marketing Corp.: Vocus PR Suite's Press Releases and Analytics Keep Our Tourism Economy Strong
NOTMC has found great success using the Vocus PR Suite software’s news releases and publicity alerts to raise awareness of area culture, events and cuisine.