How to Follow Up on a Media Pitch: PR Advice From Journalists
Advice for PR and media relations professionals on how to follow up on a story pitch to the media.
Innovation Imperative: 7 Canadian Communications Stories
Hear from Canadian experts in this exploration of the country’s communications and public relations industries
The Benefits of Adding a Widget to Your Website
The Cision Canada News Widget offers a mini-view of Cision’s newswire feed, filtered to ensure the news releases that appear in the widget are a good fit with the rest of the site’s content – or even the content on a particular web page.
Communicator’s Guide to Proving ROI Through Multi-Touch Attribution
Cision's free e-book provides step-by-step instructions for implementing and using multi-touch attribution.
Influencer Outreach & Media Intelligence: Leveraging Crisis Communication’s Real-Time Tactics
An Interview with Nicole Guillot
Nicole Guillot, Cision Canada’s president, on being a business leader, the obstacles she has faced along the way, and what advice she’d offer young women starting their careers.
How to Leverage Influencers and Expand Your Reach
How to capture consumer attention is by working with influencers — real people with engaged audiences who can significantly affect the growth of your brand
The Four Steps to Creating the Ultimate Crisis Comms Plan
Be ready when a crisis situation emerges with this four key steps plan.
What Investor Relations needs to know about CSR/Sustainability Reporting
IR professionals are increasingly tasked to produce CSR reports and speak to the impact of improving CSR/sustainability performance on overall corporate health. Here are a few things IR people should know.
Guide to Social Media Monitoring
Cision's guide will show you how to bring insights and data to the table by measuring your results
How to Plan and Manage Crisis Communication in a Social World
When a brand crisis occurs, PR is the first line of defense. A successful defense requires planning and preparation.
The Best Multimedia Content Guide For PR Success
Just as media outlets have had to make a (sometimes painful) “pivot” to video, those working in PR have had to learn about multimedia best practices on the job.
New Orleans Tourism Marketing Corp.: Vocus PR Suite's Press Releases and Analytics Keep Our Tourism Economy Strong
NOTMC has found great success using the Vocus PR Suite software’s news releases and publicity alerts to raise awareness of area culture, events and cuisine.