With so many social media tools, news feeds, aggregate sites and deadlines competing for a journalist’s attention these days, it can be difficult and downright enigmatic to figure out what makes a successful pitch. PR professionals need to stand out—in a good way—to get their press releases read by a journalist or blogger, let alone seen by the businesses or consumers they wish to reach.

But how do you stand out in a journalist’s already inundated inbox without resorting to tricks or gimmicks? Even if a journalist likes your pitch, how do you get your brand’s story recognized in print, broadcast or online media?

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