How to Start Using AI for Your PR and Communications Efforts Today
For PR and corporate communications professionals who want to start using generative AI tools to enhance their work, but don't know where to begin
Meeting the Needs of a Diverse Client Base
PR agencies work with clients presenting a wide range of needs. Learn how one boutique agency used Cision to help improve workflow efficiencies and offer inspiration to communicators everywhere.
Using Cision Communications Cloud™ to Meet the Needs of a Diverse Client Base
See why Cision was such an integral part of increasing AKA Media's brand awareness with new key audiences.
Media & Social Monitoring
Media Analysis & Reporting
Media Analysis & Reporting Success Stories
MarketResearch.com Boosts Visibility & Revenue with Content Distribution
With a steady stream of new content, the MarketResearch.com communications and marketing teams are continuously looking for a way to improve visibility, engagement and consumption by top industry media influencers, clients and prospects—and drive revenue.
IGA Increases Visibility & Brand Awareness with Product Launch
IGA recently partnered with Les Charcutiers Pork Shop, a Montréal start-up company offering artisanal dry sausage. Les Charcutiers Pork Shop is a young, hip company with a strong identity tied to its founders and owners. To promote this partnership, IGA wanted to take a different approach to product launch announcements.
OpenTable Sparks Engagement with Road Trip-Themed Multimedia Campaign
OpenTable’s position as the leader in the reservation space gives it access to unparalleled trend data that it leverages to create fantastic content. A seasonal campaign featuring a series of “listicles” was a highly effective example.
News Release Distribution
Cision Distribution Success Stories
Media Pitching Success Stories
E-Book: 2017 Canadian Travel Pitching Kit
Team up with trusted publications and blogs to spread the word for you! Cision’s 2017 Travel Pitching Kit will connect you with influencers who can help promote your brand.
2017 State of the Media Report
Cision’s 2017 State of the Media Report delivers unique insights from 1,550 of North America’s top journalists.
Building a Digital Media Kit: Key Elements to Consider
A digital media kit or campaign microsite is a handy way to share content related to a news event or marketing initiative when you don’t have time to get onto the development roadmap for your corporate website.
Meet the Press: Antony Robart
News anchor and host Antony Robart answers questions from the Newswire.ca team
The Five Truths of Modern Media Targeting
Learn how to target influencers and leverage them more effectively.
The Evolving Role of Investor Relations in Competitive Intelligence
Explore the evolving role of IR in competitive intelligence and how some industry thought leaders across Canada are taking it on as part of the IR mandate.
Informing the Investor: Making Financials Interesting
Investors are hungry for information about your company, particularly if they have a large stake in your success.
Major League Insights into Baseball’s Social Media Fans
Baseball and marketing are similar in that both are about numbers and personalities
9 Things You’re Not Doing (But Should) With Media Monitoring Software
Tracking what people are saying about you isn’t the only task a media monitoring system can help you complete. Make the most of your software with these 9 tips.
The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification
Many brands believe the answer is to create as much content as possible in an effort to force their voice to be heard. But more content doesn’t mean more results.
How Much Should an Organization Spend on PR?
Executive teams processing PR budget requests need to think carefully through their organization’s need for the broad benefits of an engaged and empowered PR and Communications function.
Innovation Imperative: 7 Canadian Communications Stories
Hear from Canadian experts in this exploration of the country’s communications and public relations industries
The Benefits of Adding a Widget to Your Website
The Cision Canada News Widget offers a mini-view of Cision’s newswire feed, filtered to ensure the news releases that appear in the widget are a good fit with the rest of the site’s content – or even the content on a particular web page.
Communicator’s Guide to Proving ROI Through Multi-Touch Attribution
Cision's free e-book provides step-by-step instructions for implementing and using multi-touch attribution.