Resources

How to Put the Social into Your Public Relations Activities

Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Here’s how to put the social into your PR activities.

Canadian Paralympic Committee Drives Awareness with Strong Multimedia Distribution

To drive awareness within the Canadian media landscape, the CPC leveraged CNW (a Cision Company)’s newswire distribution service to maintain a regular cadence of communication with a national audience.

White Paper: Social Media & IR - Rules and Best Practices for Publicly Listed Companies

Streamlining the Pitching Process with Cision Communications Cloud™

Learn how Nardi Media went from discovery to list-building and pitching all within the Cision Communications Cloud™

Investor Relations

Investor Relations Success Stories

Jackpotjoy Sets the Stage for Success in London with Stellar Analyst Day Web Conference

See why Jackpotjoy turned to Cision to provide a high-quality online and offline conference experience for its global investors.

How CivicAction Empowered Urban Affairs Initiatives with Targeted Distribution

CivicAction leveraged CNW’s newswire distribution service to build a regular cadence of communication, leading to more awareness and interest in its work.

Building a Robust Earnings Strategy with Multimedia Distribution

See how Cision helped CEVA execute an appealing and robust earnings distribution plan for current and prospective investors.

Highly Targeted News Release Distribution Helps Personal Finance Expert Build National Audience

Learn how Michelle Damico Communications leveraged PR Newswire's distribution channels to increase online visibility, influencer pickup and a client's book sales.

Putting Content First with Cision's Content Marketing Kit

censhare leveraged Cision’s content marketing kit to encourage prospective customers to concentrate on their content.

Meeting the Needs of a Diverse Client Base

PR agencies work with clients presenting a wide range of needs. Learn how one boutique agency used Cision to help improve workflow efficiencies and offer inspiration to communicators everywhere.

Using Cision Communications Cloud™ to Meet the Needs of a Diverse Client Base

See why Cision was such an integral part of increasing AKA Media's brand awareness with new key audiences.

Media & Social Monitoring

Media Analysis & Reporting

Media Analysis & Reporting Success Stories

MarketResearch.com Boosts Visibility & Revenue with Content Distribution

With a steady stream of new content, the MarketResearch.com communications and marketing teams are continuously looking for a way to improve visibility, engagement and consumption by top industry media influencers, clients and prospects—and drive revenue.

IGA Increases Visibility & Brand Awareness with Product Launch

IGA recently partnered with Les Charcutiers Pork Shop, a Montréal start-up company offering artisanal dry sausage. Les Charcutiers Pork Shop is a young, hip company with a strong identity tied to its founders and owners. To promote this partnership, IGA wanted to take a different approach to product launch announcements.

OpenTable Sparks Engagement with Road Trip-Themed Multimedia Campaign

OpenTable’s position as the leader in the reservation space gives it access to unparalleled trend data that it leverages to create fantastic content. A seasonal campaign featuring a series of “listicles” was a highly effective example.

News Release Distribution

Cision Distribution Success Stories

Media Database

Media Pitching Success Stories

E-Book: 2017 Canadian Travel Pitching Kit

Team up with trusted publications and blogs to spread the word for you! Cision’s 2017 Travel Pitching Kit will connect you with influencers who can help promote your brand.

2017 State of the Media Report

Cision’s 2017 State of the Media Report delivers unique insights from 1,550 of North America’s top journalists.

Building a Digital Media Kit: Key Elements to Consider

A digital media kit or campaign microsite is a handy way to share content related to a news event or marketing initiative when you don’t have time to get onto the development roadmap for your corporate website.

Meet the Press: Antony Robart

News anchor and host Antony Robart answers questions from the Newswire.ca team

The Five Truths of Modern Media Targeting

Learn how to target influencers and leverage them more effectively.