From tracking fluctuating stock prices, coordinating shareholder meetings, releasing financial results, or ensuring regulatory guidelines are met, there’s a lot to be done each day before the markets close. But often IR teams are ignoring one of the most critical elements in modern business; what’s being said about your brand online.

IR professionals should be paying attention to social media to see what the broader community is saying about them, including actively monitoring Twitter, LinkedIn, YouTube and Facebook.

How can you mitigate the impact social media has on your stock prices?

  • Be more aware of social media.
  • Since your company’s investors are talking online so should you.
  • Pay attention to what your staff is saying online.
  • Look at what others are saying.

Read our full white paper to discover how to incorporate these critical tactics, handling crises, and the critical online response time required.

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