How to Start Using AI for Your PR and Communications Efforts Today
For PR and corporate communications professionals who want to start using generative AI tools to enhance their work, but don't know where to begin
Celebrate Workplace Diversity, Embrace LGBTQ Employees
As we celebrate Pride Month, it is important to continue a productive dialogue about LGBTQ equality and inclusion all year long.
Kellogg’s Work With Cision Insights Creates A Healthy Appetite For ‘Better Starts’ Campaign Coverage
To measure and drive its key communications objectives, Kellogg’s worked with Cision Insights to creates a healthy appetite for ‘Better Starts’ campaign coverage.
Planit Earns Major Media Hits, Boosts Sales for Client Using Cision Communications Cloud
To measure and drive its key communications objectives, Pladis worked with Cision Insights and Cision Communications Cloud to achieve high visibility into its snacking brands, along with 360-degree measurement.
Gumtree Classifies PR Success with Measurement and Cision Insights
To measure and drive its key communications objectives, Gumtree worked with Cision Insights and Cision’s third-party agencies to build a robust earned media measurement framework.
Cision's 2018 Global State of the Media Report
We surveyed 1,355 journalists from across seven countries on their perception of the media and communications industries to craft the State of the Media Report 2018.
Cision's 2018 Global State of the Media Report
We surveyed 1,355 journalists from across seven countries on their perception of the media and communications industries to craft the State of the Media Report 2018.
TD Bank Group Partners with Cision to Create a More Dynamic Newsroom
Anyone who visits the “TD Newsroom”, TD Bank Group's new dynamic news outlet site will immediately recognize a brand that’s thinking differently about the information needs of its audience. Of course, a launch like this involves a lot of moving parts -- and for one of the key parts, TD relies on Cision.
SEMI returns to Cision for Quality, Efficiency of Cision Communications Cloud®
To measure and drive its key communications objectives, Pladis worked with Cision Insights and Cision Communications Cloud to achieve high visibility into its snacking brands, along with 360-degree measurement.
Understanding Web Analytics Integrations: How to Maximize PR Strategy With Cision Comms Cloud™
How do I incorporate my web analytics integration into PR campaigns and what types of values are available within Cision Comms Cloud? Learn more in this overview for comms and PR pros that dive into in-platform applications.
Why it’s Worthwhile to Pay For Media Monitoring
In a fast-changing digital landscape, monitoring the media is imperative in crafting effective marketing campaigns. Manual media monitoring can be […]
How to Target Influencers With Cision Comms Cloud®
Influencer marketing is hot right now. Just look at the Google Trends data and you can see a huge spike in interest over the past two years.
Why Every Company Needs Media Monitoring
How the media responds to your message, and what you do with that response are often overlooked but crucially important. Learn how monitoring can help.
4 Valuable Tips for Marketers to Help Understand Diverse Audiences
Learn about four easy ways marketers can learn about their customers on a deeper level to find the very best strategies for engagement.
Social Media Monitoring: A Critical Component for IR Teams
Read our full white paper to discover how to incorporate these critical tactics, handling crises, and the critical online response time required.
The Best Way To Prepare For Artificial Intelligence In Public Relations
With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process.
Chicken Farmers of Canada to Innovate Media Relations with Cision
Looking to adopt a more targeted, individualized communications approach, the Chicken Farmers of Canada upgraded to the Cision Comms Cloud, enabling them to combine their database, distribution and media monitoring requirements into the same platform.
The Ultimate List of Content Marketing Statistics
What is Media Monitoring and Why Does it Matter?
“Don’t pay any attention to what they write about you. Just measure it in inches.” — Andy Warhol As a PR […]
The Ultimate Media Monitoring Buyer's Guide
This guide will help you learn how to choose the media monitoring solution that works best for your organization
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How to Bring Company Culture And Values to Life
A company that takes the time to define and shape culture and values is one that employees are proud to work in. But what does it mean to have company culture?
Bayer and the Big Ten Take the Alka Rocket Challenge to New Heights of Awareness With Cision
Bayer turned to Cision’s MultiVu and PR Newswire arms that create compelling stories like the Alka Rocket Challenge to key media outlets via the most popular newswire in the world.
How Technology is Revolutionizing Earned Media
Discover how to bring more value to your clients and work by leveraging advances in technology and cloud-based comms software.
Make Killer Content: Write Like a Journalist in 15 Ways
15 tips to help you craft more compelling content and write like a journalist