How to Start Using AI for Your PR and Communications Efforts Today
Sep 06, 2023

How to Start Using AI for Your PR and Communications Efforts Today

For PR and corporate communications professionals who want to start using generative AI tools to enhance their work, but don't know where to begin

Celebrate Workplace Diversity, Embrace LGBTQ Employees
Jun 06, 2018

Celebrate Workplace Diversity, Embrace LGBTQ Employees

As we celebrate Pride Month, it is important to continue a productive dialogue about LGBTQ equality and inclusion all year long.

Kellogg’s Work With Cision Insights Creates A Healthy Appetite For ‘Better Starts’ Campaign Coverage
May 07, 2018

Kellogg’s Work With Cision Insights Creates A Healthy Appetite For ‘Better Starts’ Campaign Coverage

To measure and drive its key communications objectives, Kellogg’s worked with Cision Insights to creates a healthy appetite for ‘Better Starts’ campaign coverage.

Gumtree Classifies PR Success with Measurement and Cision Insights
May 07, 2018

Gumtree Classifies PR Success with Measurement and Cision Insights

To measure and drive its key communications objectives, Gumtree worked with Cision Insights and Cision’s third-party agencies to build a robust earned media measurement framework.

Planit Earns Major Media Hits, Boosts Sales for Client Using Cision Communications Cloud
May 07, 2018

Planit Earns Major Media Hits, Boosts Sales for Client Using Cision Communications Cloud

To measure and drive its key communications objectives, Pladis worked with Cision Insights and Cision Communications Cloud to achieve high visibility into its snacking brands, along with 360-degree measurement.

Cision's 2018 Global State of the Media Report
Apr 23, 2018

Cision's 2018 Global State of the Media Report

We surveyed 1,355 journalists from across seven countries on their perception of the media and communications industries to craft the State of the Media Report 2018.

Cision's 2018 Global State of the Media Report
Apr 23, 2018

Cision's 2018 Global State of the Media Report

We surveyed 1,355 journalists from across seven countries on their perception of the media and communications industries to craft the State of the Media Report 2018.

TD Bank Group Partners with Cision to Create a More Dynamic Newsroom
Apr 17, 2018

TD Bank Group Partners with Cision to Create a More Dynamic Newsroom

Anyone who visits the “TD Newsroom”, TD Bank Group's new dynamic news outlet site will immediately recognize a brand that’s thinking differently about the information needs of its audience. Of course, a launch like this involves a lot of moving parts -- and for one of the key parts, TD relies on Cision.

SEMI returns to Cision for Quality, Efficiency of Cision Communications Cloud®
Apr 16, 2018

SEMI returns to Cision for Quality, Efficiency of Cision Communications Cloud®

To measure and drive its key communications objectives, Pladis worked with Cision Insights and Cision Communications Cloud to achieve high visibility into its snacking brands, along with 360-degree measurement.

Understanding Web Analytics Integrations: How to Maximize PR Strategy With Cision Comms Cloud™
Apr 10, 2018

Understanding Web Analytics Integrations: How to Maximize PR Strategy With Cision Comms Cloud™

How do I incorporate my web analytics integration into PR campaigns and what types of values are available within Cision Comms Cloud? Learn more in this overview for comms and PR pros that dive into in-platform applications.

Why it’s Worthwhile to Pay For Media Monitoring
Apr 09, 2018

Why it’s Worthwhile to Pay For Media Monitoring

In a fast-changing digital landscape, monitoring the media is imperative in crafting effective marketing campaigns. Manual media monitoring can be […]

How to Target Influencers With Cision Comms Cloud®
Apr 05, 2018

How to Target Influencers With Cision Comms Cloud®

Influencer marketing is hot right now. Just look at the Google Trends data and you can see a huge spike in interest over the past two years.

Why Every Company Needs Media Monitoring
Apr 04, 2018

Why Every Company Needs Media Monitoring

How the media responds to your message, and what you do with that response are often overlooked but crucially important. Learn how monitoring can help.

4 Valuable Tips for Marketers to Help Understand Diverse Audiences
Apr 03, 2018

4 Valuable Tips for Marketers to Help Understand Diverse Audiences

Learn about four easy ways marketers can learn about their customers on a deeper level to find the very best strategies for engagement.

Social Media Monitoring: A Critical Component for IR Teams
Apr 01, 2018

Social Media Monitoring: A Critical Component for IR Teams

Read our full white paper to discover how to incorporate these critical tactics, handling crises, and the critical online response time required.

The Best Way To Prepare For Artificial Intelligence In Public Relations
Mar 28, 2018

The Best Way To Prepare For Artificial Intelligence In Public Relations

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process.

Chicken Farmers of Canada to Innovate Media Relations with Cision
Mar 22, 2018

Chicken Farmers of Canada to Innovate Media Relations with Cision

Looking to adopt a more targeted, individualized communications approach, the Chicken Farmers of Canada upgraded to the Cision Comms Cloud, enabling them to combine their database, distribution and media monitoring requirements into the same platform.

The Ultimate List of Content Marketing Statistics
Mar 21, 2018

The Ultimate List of Content Marketing Statistics

What is Media Monitoring and Why Does it Matter?
Mar 21, 2018

What is Media Monitoring and Why Does it Matter?

“Don’t pay any attention to what they write about you. Just measure it in inches.” — Andy Warhol As a PR […]

The Ultimate Media Monitoring Buyer's Guide
Mar 15, 2018

The Ultimate Media Monitoring Buyer's Guide

This guide will help you learn how to choose the media monitoring solution that works best for your organization

Distribute Content
Mar 13, 2018

Distribute Content

How to Bring Company Culture And Values to Life
Feb 21, 2018

How to Bring Company Culture And Values to Life

A company that takes the time to define and shape culture and values is one that employees are proud to work in. But what does it mean to have company culture?

Bayer and the Big Ten Take the Alka Rocket Challenge to New Heights of Awareness With Cision
Feb 12, 2018

Bayer and the Big Ten Take the Alka Rocket Challenge to New Heights of Awareness With Cision

Bayer turned to Cision’s MultiVu and PR Newswire arms that create compelling stories like the Alka Rocket Challenge to key media outlets via the most popular newswire in the world.

Make Killer Content: Write Like a Journalist in 15 Ways
Feb 09, 2018

Make Killer Content: Write Like a Journalist in 15 Ways

15 tips to help you craft more compelling content and write like a journalist

How Technology is Revolutionizing Earned Media
Feb 09, 2018

How Technology is Revolutionizing Earned Media

Discover how to bring more value to your clients and work by leveraging advances in technology and cloud-based comms software.