Reinventing the Press Release for a New Decade
Apr 06, 2020

Reinventing the Press Release for a New Decade

The press releases of the digital age aren’t limited to the cookie-cutter media alerts of the past. Changes in distribution and audience mean that it’s time to let go of preconceived notions about what a press release should look like or what it must accomplish. It’s a new decade.

Client Spotlight: Be Your Best Today
May 07, 2019

Client Spotlight: Be Your Best Today

Kevin Huhn, media consultant at Be Your Best Today, discusses why his company chose Cision, how he uses it to further his communications strategy, quick tips and more!

SickKids Foundation Partners with Cision to Maximize Fundraising Opportunities and Capture Full Coverage
May 06, 2019

SickKids Foundation Partners with Cision to Maximize Fundraising Opportunities and Capture Full Coverage

Download The SickKids Foundation's success story to learn how Cision helped improve its print and broadcast monitoring, allocate their resources efficiently and gain insights into their competitive landscape.

Earned Media Resurgence: An Expert Guide to Help PR Pros Elevate Their Profession
May 06, 2019

Earned Media Resurgence: An Expert Guide to Help PR Pros Elevate Their Profession

Earned Media Resurgence: An Expert Guide to Help PR Pros Elevate Their Profession

Cision's 2019 Global State of the Media Report
Apr 23, 2019

Cision's 2019 Global State of the Media Report

We surveyed 1,999 journalists from all over the world for our 10th annual State of the Media Report – our biggest ever.

Indigo Continues to Tell Successful Retail Story with Cision Communications Cloud
Apr 01, 2019

Indigo Continues to Tell Successful Retail Story with Cision Communications Cloud

Indigo Continues to Tell Successful Retail Story with Cision Communications Cloud. Indigo uses Cision Comms Cloud to balance day-to-day PR campaigns & important events coverage and gain media attention in the lifestyle category.

Indigo Continues to Tell Successful Retail Story with Cision Communications Cloud
Apr 01, 2019

Indigo Continues to Tell Successful Retail Story with Cision Communications Cloud

Indigo Continues to Tell Successful Retail Story with Cision Communications Cloud. Indigo uses Cision Comms Cloud to balance day-to-day PR campaigns & important events coverage and gain media attention in the lifestyle category.

The Banfield Foundation and Coyne PR Achieve New Level of Awareness for Pet Disaster Preparedness Campaign with Cision
Mar 01, 2019

The Banfield Foundation and Coyne PR Achieve New Level of Awareness for Pet Disaster Preparedness Campaign with Cision

See how Banfield Foundation used Cision to maximize outreach and deliver their message to the right audience.

How to Get Executive Buy-In For a Media Database Service
Feb 15, 2019

How to Get Executive Buy-In For a Media Database Service

How to Get Executive Buy-In For a Media Database Service

Comms Transformation: An Earned Media Management Strategy
Feb 15, 2019

Comms Transformation: An Earned Media Management Strategy

To move forward, comms leaders need to consider whether they have the right people, processes and systems in place.

The Modern Communicator Playbook: A Guide On Transforming Public Relations And Earned Media For The Better
Feb 07, 2019

The Modern Communicator Playbook: A Guide On Transforming Public Relations And Earned Media For The Better

2019 Content Calendar + Template (Why You Need One And How to Use it)
Jan 02, 2019

2019 Content Calendar + Template (Why You Need One And How to Use it)

Cision's 2019 content calendar and template helps you plan your marketing approach far in advance and take advantage of specific times of year when certain campaigns will thrive.

Smart Engagement: An Earned Media Management Strategy
Jan 02, 2019

Smart Engagement: An Earned Media Management Strategy

Smart Engagement aims to solve the problem that many modern communicators face today: how to best enlist the media to help tell their brands’ stories.

Building an Influencer Graph: An Earned Media Management Strategy
Jan 02, 2019

Building an Influencer Graph: An Earned Media Management Strategy

Learn more about how to follow the influencer graph model.

The Ultimate Media Database Buyer's Guide
Dec 18, 2018

The Ultimate Media Database Buyer's Guide

Learn how to choose a “smart” platform that will identify the most relevant influencers across both traditional and social media who overlap most with your target audience.

Cision Communications Cloud® and Cision Insights Help Pladis Achieve High Visibility into Its Snacking Brands, Along with 360 Degree Measurement
Dec 04, 2018

Cision Communications Cloud® and Cision Insights Help Pladis Achieve High Visibility into Its Snacking Brands, Along with 360 Degree Measurement

To measure and drive its key communications objectives, Pladis worked with Cision Insights and Cision Communications Cloud to achieve high visibility into its snacking brands, along with 360-degree measurement.

2018 Global Comms Report: Challenges and Trends
Nov 19, 2018

2018 Global Comms Report: Challenges and Trends

From talent to traffic, content to consumer activity, this second annual Cision/PRWeek global survey tells the tale of how data and analytics are reinvigorating the comms function and its business-wide impact.

Jay Baer’s 4 Ingredients for Modern PR Success
Nov 05, 2018

Jay Baer’s 4 Ingredients for Modern PR Success

PR and communications have to change…right now. New research suggests that in the fight for budget, earned media is losing out to paid and owned. But you can stop it.

Jay Baer’s 4 Ingredients for Modern PR Success
Nov 05, 2018

Jay Baer’s 4 Ingredients for Modern PR Success

New research suggests that in the fight for budget, earned media is losing out to paid and owned. But you can stop it.

Earned Media Management: The Evolution of PR and Comms
Oct 17, 2018

Earned Media Management: The Evolution of PR and Comms

Earned Media Management: The Evolution of PR and Comms

Oct 01, 2018

Earned Media Uprising: Power PR with True Measurement

A new approach to fact-based earned media optimization reveals how a combination of advanced technology and expert talent supplement existing methods to help revolutionize earned media, communications and marketing decision-making