How to Follow Up on a Media Pitch: PR Advice From Journalists
Advice for PR and media relations professionals on how to follow up on a story pitch to the media.
5 Reasons You Aren't Meeting Your PR Goals (and What to Do About It)
Struggling with your PR campaigns? Consider these five common obstacles and practical strategies to overcome them for successful PR results.
9 Strategies to Maximize the Impact of Your Earned Media Coverage
Maximize the impact of your earned media coverage by syndicating it across platforms, sharing it with prospects, integrating it into owned channels, leveraging paid ads, repurposing content, nurturing media relationships, measuring reach, and celebrating internally.
Media List 101: Build Yours Like a Pro (With Template Examples)
This handy guide will show you how to research, organize, and update your press list so that you can land hyper-relevant, home-run coverage.
How to Start Using AI for Your PR and Communications Efforts Today
For PR and corporate communications professionals who want to start using generative AI tools to enhance their work, but don't know where to begin
How Accor Streamlined and Scaled Their Global PR and Communications Strategy | Cision
Here are four ways that Cision effectively supports Accor’s global communications work.
What Is Earned Media? | Cision
Discover the power of earned media at Cision.com. Get an in-depth definition, explore its benefits and learn from compelling examples.
Journalists Discuss the PR Pitches That Got Their Attention for Better or Worse
For our 14th annual State of the Media Report, we asked journalists worldwide to tell us about the PR pitches that make the biggest impressions.
What Are Brand Mentions? | Cision
Learn more about brand mentions and why they’re important. Discover their impact on brand awareness, reputation management, and customer engagement.
You Know More About AI in Comms Than You May Think
The use of AI in comms isn’t new, but its relevance and vast capabilities are.
Harnessing the Power of AI for PR and Strategic Communications
Lessons from ‘AI and the Future of Comms Teams’
Communication Lessons from Nobel Laureate Maria Ressa
Maria Ressa illustrates how brands and communications professionals can make an impact through authentic, purposeful communication.
Journalists’ Advice to Future Journalists (And What PR Can Learn, Too)
Our State of the Media Report gathered insight from over 3,000 journalists worldwide.
What Is Brand Equity and How Do You Measure It?
Learn about media monitoring and how it can help your team or business stay ahead.
What is Media Monitoring? Definitions, Examples and Benefits
Learn about media monitoring and how it can help your team or business stay ahead.
How to Choose the Best Press Release Distribution Service
Your guide to asking the right questions so that you can pick the best press release distribution and promotion provider for your brand.
Understanding Social Media Monitoring
Learn what social media monitoring is, what benefits it has for businesses, and why it is critical for success in today’s digital marketing landscape.
The Business Case for Outsourcing Your Daily News Briefings | Cision
How Outsourcing Creates a Win-Win
Newswire's Guide to Boosting Engagement Through Paid Content Placement
Gain the insight you need to measure the true impact of your PR strategy.
5 Benefits of Sharing Your Story Through Guaranteed Paid Placement
Gain the insight you need to measure the true impact of your PR strategy.
5 Burning PR Questions the 2023 State of the Media Report Answers
5 Burning PR Questions the 2023 State of the Media Report Answers
Cision's Collin Gerst on the Unique Differentiators of Daily Briefings
a behind-the-scenes look at the makings of a daily briefing, discusses why they are integral to clients’ communication strategies
Going Beyond PR's Go-To Numbers
Gain the insight you need to measure the true impact of your PR strategy.
Simmons Bank
Cision worked with Simmons Bank to build out new websites for public and investor relations content that would best serve internal and external stakeholders without losing any branding that was important for the company.
Generative AI: Where Will It Take Us 10 Years From Now?
When we consider the future impact of generative AI and tools like ChatGPT, I always feel it’s necessary to do so from two perspectives: the technology itself and the people it will affect.