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Ultimately, earned media should be seen as a tactic within an integrated comms and marketing strategy.
Download this white paper and watch the on-demand webinar on how audience analysis helps comms pros shape effective campaigns that have actionable results and contribute to ROI.
Download this tip sheet on how to develop and execute an effective influencer marketing strategy.
Receive Daily Media Briefings, Monthly Summary Reports, and access our best quick resources designed to guide you through uncertainty.
Get this cheat sheet on how to track data in a way that will inform and empower your PR efforts, so no time is lost on data that won’t help you showcase the value you bring.
Knowing how people feel about your brand lets you plan your strategy going forward, so it’s easier to weather any kind of storm or crisis that comes your way.
Taking a stand as a brand absolutely must be done in a thoughtful and authentic way, or it stands to backfire. Download this guide to learn how to take a stand.
Download the 2020 Holiday Gift Guide Pitching Kit and watch our on-demand webinar to get holiday pitching best practices.
We at Cision want to help, so we put together this approach to best practices for communications in the “new norm”.
Download this toolkit with our best resources to be fully equipped when writing your next press release.
Make sure to have a look at this checklist of the critical elements you need to proof before your next communication during unforeseen events. Don't forget to revisit it throughout a crisis to adapt your plan as the situation evolves.
We invite you to review this quick guide of the best tips and tricks before sending your next pitch to journalists.
Download this guide, including a press release template, and a checklist of do's and don'ts.
Get this eBook to learn how to determine the true impact of your PR initiatives.
Download this eBook on the best practices around listening, engaging and monitoring the conversation on social.
Cision and the Credibility Institute invite you to a series of 4 webinars on intangible assets management and assessment.
Download this guide to learn more about 7 tips on what you should be doing - and what you should avoid - to bring value to this all-important connection.
The weekly media analysis offers a deeper level of reporting on COVID-19 trends in Canada.
In this pitching kit, we asked journalists to share how PR pros can pitch better during COVID-19.
We surveyed 3,253 journalists for our 11th annual State of the Media Report - our biggest ever. Learn what matters most to journalists in 2020.
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