How to Start Using AI for Your PR and Communications Efforts Today
For PR and corporate communications professionals who want to start using generative AI tools to enhance their work, but don't know where to begin
Good Content on the Wire - February 2023
2023 Global Comms Report
Cision and PRWeek's 6th annual report looks at out how strategic communications teams are relying on data and analytics to inform their strategies and influence business decisions.
Communication Lessons from Taylor Swift: Master of the Product Launch
With the atmospheric launch of her most recent album, Midnights, Taylor Swift proved to truly be a brand-building mastermind.
Media Moves at Breakfast Television & CBC
La Tribune launched its new magazine, Diana Swain is now Managing Editor responsible for Investigative News & Journalism, and more.
The Role of Data in Refining Communications Strategies
In today’s ever-evolving digital realm, you may be inundated with media data from many different sources. But how do you tie all relevant data points together to exploit the insights and get your comms strategy on the right track?
How Media Monitoring Empowers Communications Professionals in a PR Crisis
Public relations crises can be costly reputationally and financially, but an effective media monitoring strategy can help stop a crisis in its tracks.
Press Release Distribution: The Who, What, When, Where of the Wire
This guide teaches you everything you need to know about press release wire distribution to help you make the best decision when choosing your news distribution service.
Good Content on the Wire - January 2023
The Business Case for Centralizing Your Media Intelligence Efforts
As executive teams rely more heavily on their communications teams to advise on strategic initiatives, it is more critical than ever to have comprehensive, reliable data to inform that guidance.
Guide to Writing a Great Press Release
Download this guide, including a press release template, and a checklist of do's and don'ts.
Long Live the Message: 6 Communications Lessons from Queen Elizabeth II
The late Queen established a distinctive personal brand early on, and PR and communications professionals can learn from the actions she took to maintain that brand throughout her reign.
Good Content on the Wire - December 2022
The Ultimate Media Monitoring Buyer's Guide
Considering a media monitoring solution, but not sure where to begin? Download our buyer's guide to sort it out.
Good Content on the Wire - November 2022
8 Lessons in Communications Strategy: Learning from Volodymyr Zelenskyy
What brand and communications professionals can learn from Zelenskyy’s masterful crisis management campaign for Ukraine.
The Secret to a Winning Pitch Strategy
Getting your story to the right audience is all about nailing your pitch
Media Moves at CTV Vancouver & Global News
Mona Mahmoud and Abigail Turner join CTV Vancouver, Amanda Connolly promoted at Global News, and more.
2022 Media Database Buyer’s Guide
Use this guide to help you feel confident in selection criteria when evaluating your next media database.
14 Ways to Make (or Break) Relationships with Journalists
Find out from journalists themselves what it takes to build better relationships between PR and the media.
Good Content on the Wire - October 2022
How to Communicate During Times of Uncertainty: A Webinar Recap
4 ways PR and comms pros can create messaging that builds trust, maintains loyalty and instill confidence in their audiences.
Media Moves at the Globe and Mail & ET Canada
Kyle Fulton joins the Globe and Mail, Sangita Patel is now hosting ET Canada, The Canadian Press hires a couple reporters and more.
4 Steps to a Personalized PR Lifecycle
This guide provides the necessary steps for today’s PR and comms teams to increase ROI.