How to Follow Up on a Media Pitch: PR Advice From Journalists
Advice for PR and media relations professionals on how to follow up on a story pitch to the media.
5 Burning PR Questions the 2023 State of the Media Report Answers
5 Burning PR Questions the 2023 State of the Media Report Answers
Cision's Collin Gerst on the Unique Differentiators of Daily Briefings
a behind-the-scenes look at the makings of a daily briefing, discusses why they are integral to clients’ communication strategies
Going Beyond PR's Go-To Numbers
Gain the insight you need to measure the true impact of your PR strategy.
Simmons Bank
Cision worked with Simmons Bank to build out new websites for public and investor relations content that would best serve internal and external stakeholders without losing any branding that was important for the company.
The Rise of Generative AI and What It Means for the Communications Industry
Generative AI is quickly filtering into many different sectors and industries, and the world of communications - one driven by words and images - has already started to embrace it. As adoption increases, so too does the creation of more and more synthetic media (AI-generated texts, art, video and audio). Meanwhile, as these content generators become more widely available for experimentation and product development, understanding how synthetic media might complement the human intelligence required for effective communications is vital.
Generative AI: Where Will It Take Us 10 Years From Now?
When we consider the future impact of generative AI and tools like ChatGPT, I always feel it’s necessary to do so from two perspectives: the technology itself and the people it will affect.
Cision’s 2023 Global State of the Media Report
We surveyed more than 3,800 journalists for our 13th annual report. They gave us insights into how PR pros can win over reporters.
Good Content on the Wire - May 2023
MoneyGram
MoneyGram worked closely with Cision to elevate its communications strategy by utilizing best practices and SEO strategies to boost press release engagement and enhance the visibility of its releases.
How to Replace AVE for Modern PR Measurement
What can today’s communicators do to move toward modern PR measurement and deliver better outcomes? This tip sheet offers six points for guidance. It will also help you implement a metrics-driven program starting today.
Crisis Communications Toolkit
Each of these resources underscores different aspects of the crisis communications creation and execution process
What Does Excellence in PR Look Like?
We asked the leadership of some of the PRWeek Award–nominated agencies for their thoughts on what it means to be “excellent in PR.”
Good Content on the Wire - April 2023
Media Perspectives on the Ukraine War: Takeaways for Communicators
Cision UK recently brought together a panel of journalists to help comms professionals understand the media impact of the war and our communities.
2023 CES Trends Report Holds Lessons for Communicators
What the biggest media stories and top trends of the 2023 Consumer Electronics Show teach us about brand management, event marketing and campaign strategy.
What Is Influencer Marketing? Definitions and Benefits
Learn what influencer marketing is, what types of influencer marketers that you can use, and what benefits a successful campaign can have for your business.
Responding to a Crisis - Uber’s Cyber Hack
Responding to a Crisis - Uber’s Cyber Hack
Media Moves at CTV Ottawa & CBC Edmonton
Kimberley Fowler joins CTV Ottawa, Madeline Smith joins CBC Edmonton, and many more.
3 Ways to Measure Brand Sentiment Effectively
How and why to measure what others are saying - and how they're feeling - about your brand.
Pitch Perfect: Data-Driven Pitching for a Digital PR World
Use data to build better pitches and maximize the impact of your earned media.
How To Craft An Engaging Headline
Cision's press release expert describes how to craft an impactful headline that grabs your audience's attention.
The PR Lifeline: A step-by-step guide on how to manage a PR crisis
Two sayings you’ve likely heard in the PR industry: all press is good press, and every crisis is an opportunity in disguise. These sayings are only true if you and your team are prepared for the worst.
Good Content on the Wire - March 2023
Positioning Your Brand for Strength and Stability During Uncertain Times
With decades of experience helping leading organizations develop effective messaging strategies—using comprehensive, real-time data on audience sentiment, perceptions and behaviors—the Cision Insights team has developed three key recommendations for communication during times of uncertainty.