Resources

5 Qualities of a Great PR Pro (According to PR Pros)

PR and comms pros reveal the most important traits needed for industry success.

The Most Effective Influencers, According to Comms Pros

Who should you really target for your PR and marketing efforts? The answer may surprise you.

6 Bad Writing Habits for PR Pros to Ditch in 2022

Make the “new normal” one that doesn’t include these bad writing habits.

12 Lessons to Bring to Your 2022 PR Strategy

What last year's biggest findings taught us about how to plan for the year ahead.

10 New Year’s Resolutions for Writers

Embrace change in 2022 with these resolutions for writers that will help freshen up your routine.

3 New Year's Resolutions for PR Pros in 2022

Ambitious but attainable goals to position you for success in 2022.

2021 Global Comms Report

Cision and PRWeek joined forces to identify the biggest challenges and opportunities for communicators right now.

3 Reasons Multimedia Should Be Part of Your Comms Strategy

There's a little bit of magic in multimedia.

Why You Should Add Infographics To Your Earnings Release

2021 State of the Press Release

We analyzed 100,000 press releases (so you didn’t have to). Here’s what we found.

Cision’s 2021 Global State of the Media Report

We surveyed over 2,700 journalists for our 12th annual State of the Media Report. See what’s top of mind for journalists right now – including what they want and expect from PR pros.

5 Problems Communicators Can Help Brands Solve

These problems will only be further compounded the longer they’re left unaddressed.

Earned Media Attribution: The Last Piece of the Puzzle

Ultimately, earned media should be seen as a tactic within an integrated comms and marketing strategy.

Turning Audience Analysis Into Actionable Results

Download this white paper and watch the on-demand webinar on how audience analysis helps comms pros shape effective campaigns that have actionable results and contribute to ROI.

The 2020 Influencer Marketing Tip Sheet

Download this tip sheet on how to develop and execute an effective influencer marketing strategy.

2020 Fall Toolkit - Stay on Top of COVID-19 Canadian Media Coverage

Receive Daily Media Briefings, Monthly Summary Reports, and access our best quick resources designed to guide you through uncertainty.

A Data Forward Media Strategy Isn't as Hard as You Think

Get this cheat sheet on how to track data in a way that will inform and empower your PR efforts, so no time is lost on data that won’t help you showcase the value you bring.

Measuring Brand Sentiment

Knowing how people feel about your brand lets you plan your strategy going forward, so it’s easier to weather any kind of storm or crisis that comes your way.

Should Your Brand Take a Stand?

Taking a stand as a brand absolutely must be done in a thoughtful and authentic way, or it stands to backfire. Download this guide to learn how to take a stand.

2020 Holiday Gift Guide Pitching Kit

Download the 2020 Holiday Gift Guide Pitching Kit and watch our on-demand webinar to get holiday pitching best practices.

The Next Step: Adapting Your Comms Strategy in Challenging Times

We at Cision want to help, so we put together this approach to best practices for communications in the “new norm”.

2020 Press Release Toolkit

Download this toolkit with our best resources to be fully equipped when writing your next press release.

Managing Your Communications Plan During a Crisis

Make sure to have a look at this checklist of the critical elements you need to proof before your next communication during unforeseen events. Don't forget to revisit it throughout a crisis to adapt your plan as the situation evolves.

The (Ugly) Truth Behind PR’s Go-To Numbers

Get the insight you need to measure the true impact of your PR.