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Smart Engagement aims to solve the problem that many modern communicators face today: how to best enlist the media to help tell their brands’ stories.
Learn more about how to follow the influencer graph model.
Learn how to choose a “smart” platform that will identify the most relevant influencers across both traditional and social media who overlap most with your target audience.
To measure and drive its key communications objectives, Pladis worked with Cision Insights and Cision Communications Cloud to achieve high visibility into its snacking brands, along with 360-degree measurement.
From talent to traffic, content to consumer activity, this second annual Cision/PRWeek global survey tells the tale of how data and analytics are reinvigorating the comms function and its business-wide impact.
PR and communications have to change…right now. New research suggests that in the fight for budget, earned media is losing out to paid and owned. But you can stop it.
New research suggests that in the fight for budget, earned media is losing out to paid and owned. But you can stop it.
Earned Media Management: The Evolution of PR and Comms
A new approach to fact-based earned media optimization reveals how a combination of advanced technology and expert talent supplement existing methods to help revolutionize earned media, communications and marketing decision-making
Cision's Fashion & Beauty Pitching Kit gets your brand in front of the most connected fashion influencers and trendsetters.
Using eye-catching visuals from the art exhibition, Cision created an engaging multi-channel news release to help LG commemorate its campaign with world-renowned designer Tokujin Yoshioka.
There's a lot of talk about how AI will change the future of PR and marketing, but many are left with unanswered questions.
Leverage the Tech Kit’s profiles to connect with the industry’s most influential publications and blogs to help promote your stories, and drive action with your target audiences.
Cision's 2018 Holiday Gift Guide Pitching Kit connects you with influencers who can help promote your brand.
In this video, Cision Product Marketing Manager, Kevin Miller, explains how PR pros can use web analytics integrated within Cision Comms Cloud®.
To measure and drive its key communications objectives, Kellogg’s worked with Cision Insights to creates a healthy appetite for ‘Better Starts’ campaign coverage.
To measure and drive its key communications objectives, Gumtree worked with Cision Insights and Cision’s third-party agencies to build a robust earned media measurement framework.
We surveyed 1,355 journalists from across seven countries on their perception of the media and communications industries to craft the State of the Media Report 2018.
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