Resources

Smart Engagement: An Earned Media Management Strategy

Smart Engagement aims to solve the problem that many modern communicators face today: how to best enlist the media to help tell their brands’ stories.

Building an Influencer Graph: An Earned Media Management Strategy

Learn more about how to follow the influencer graph model.

The Ultimate Media Database Buyer's Guide

Learn how to choose a “smart” platform that will identify the most relevant influencers across both traditional and social media who overlap most with your target audience.

Cision Communications Cloud® and Cision Insights Help Pladis Achieve High Visibility into Its Snacking Brands, Along with 360 Degree Measurement

To measure and drive its key communications objectives, Pladis worked with Cision Insights and Cision Communications Cloud to achieve high visibility into its snacking brands, along with 360-degree measurement.

2018 Global Comms Report: Challenges and Trends

From talent to traffic, content to consumer activity, this second annual Cision/PRWeek global survey tells the tale of how data and analytics are reinvigorating the comms function and its business-wide impact.

Jay Baer’s 4 Ingredients for Modern PR Success

PR and communications have to change…right now. New research suggests that in the fight for budget, earned media is losing out to paid and owned. But you can stop it.

Jay Baer’s 4 Ingredients for Modern PR Success

New research suggests that in the fight for budget, earned media is losing out to paid and owned. But you can stop it.

Earned Media Management: The Evolution of PR and Comms

Earned Media Management: The Evolution of PR and Comms

Earned Media Uprising: Power PR with True Measurement

A new approach to fact-based earned media optimization reveals how a combination of advanced technology and expert talent supplement existing methods to help revolutionize earned media, communications and marketing decision-making

2018 Fashion & Beauty Pitching Kit

Cision's Fashion & Beauty Pitching Kit gets your brand in front of the most connected fashion influencers and trendsetters.

LG Highlights Longstanding Passion for Design & Innovation through Cision’s Content Centre

Using eye-catching visuals from the art exhibition, Cision created an engaging multi-channel news release to help LG commemorate its campaign with world-renowned designer Tokujin Yoshioka.

The Future of AI in PR: Featuring Paul Roetzer

There's a lot of talk about how AI will change the future of PR and marketing, but many are left with unanswered questions.

Leveraging Social Monitoring to Inform Content and PR Strategy

Leverage the Tech Kit’s profiles to connect with the industry’s most influential publications and blogs to help promote your stories, and drive action with your target audiences.

2018 Holiday Gift Guide Pitch Kit

Cision's 2018 Holiday Gift Guide Pitching Kit connects you with influencers who can help promote your brand.

How to Integrate Google Analytics With Cision Comms Cloud®

In this video, Cision Product Marketing Manager, Kevin Miller, explains how PR pros can use web analytics integrated within Cision Comms Cloud®.

Pipeline Communications Delivers Better Results, More Easily, with Cision

Kellogg’s Work With Cision Insights Creates A Healthy Appetite For ‘Better Starts’ Campaign Coverage

To measure and drive its key communications objectives, Kellogg’s worked with Cision Insights to creates a healthy appetite for ‘Better Starts’ campaign coverage.

Gumtree Classifies PR Success with Measurement and Cision Insights

To measure and drive its key communications objectives, Gumtree worked with Cision Insights and Cision’s third-party agencies to build a robust earned media measurement framework.

Planit Earns Major Media Hits, Boosts Sales for Client Using Cision Communications Cloud®

To measure and drive its key communications objectives, Pladis worked with Cision Insights and Cision Communications Cloud to achieve high visibility into its snacking brands, along with 360-degree measurement.

Cision's 2018 Global State of the Media Report

We surveyed 1,355 journalists from across seven countries on their perception of the media and communications industries to craft the State of the Media Report 2018.