Influencer Marketing

9 Ways to Attract Influencers to Your Content

Influencer content gains about 11 times more ROI than more common forms of digital marketing. However, gaining the attention of […]

The Difference Between Paid & Earned Influencer Relationships

While we’ve learned about the differences between paid, owned, and earned media, there’s a new frontier coming to light. Actually, […]

Creating Inspirational Marketing Moments for Your Customers

Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action.

What Journalists Are Saying About News Releases & Multimedia

When PR pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities [INFOGRAPHIC]

Four Tips for Improving Your Media & Influencer Targeting

At Cision, we know a thing or two about targeting media and influencers and so we asked our experts for advice as to how PR pros can better target media and influencers.

Can Google Really Help You Find Influencers?

In the fast paced world of PR and communications, Google is a quick solution to most things. It will render thousands of results in a fraction of a second but when searching for influencers, communicators will have limited success finding what they need.

Cision’s New CMO Lands In Perfect Storm of Media and Software Worlds

The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch After graduating college many moons ago, I […]

Three Predictions About the Future of Influencer Marketing

What has been the most effective tool for marketers when it comes to converting leads into customers? Brand advocacy, of course! Both customers and the media are more interested in recommendations from third-parties than your company executives.

Welcome to the Future of Earned Media Communications

It wouldn’t quite be accurate for me to write that “earned media is back,” because to many communicators, it never actually left. In fact, 81 percent of marketers view earned media as more than or equally effective as paid media.

Disclose or Get Fined: Canadian Influencer Marketing

Bloggers, vloggers, Instagram superstars and beyond, if you are being paid in either product or cash for your posts by a brand, you might be breaking Canadian law.

Cision’s Journey Continues: Thoughts From Our New CEO

Over the years, I have found that a big part of being prepared for the future is understanding the past. Today, as I embark on an exciting new chapter and challenge, I can’t help but reflect back on 25 years of twists and turns in the road that brought me here.

How to Use Data to Drive Influencer Marketing Decisions

On this episode of the Influencer Pros Podcast, hosted by Heidi Sullivan, Cision’s Senior VP, Product, Sullivan speaks with Banks about how he grew Tap influence and why he took on the challenge to help make blogging profitable for content creators. He also shared tips on how to evaluate influencers based on data, but we wanted to take a moment to share three of our own.

3 Influencer Marketing Tips from Shel Holtz

Online influencers are the second most powerful promoters of a product or service, second only to your closest friends and family. Beyond getting into touch with a specific customer’s favourite aunt, the easiest way to see a recommendation lead to a purchase, or drive a specific action, is to work with influential online personalities.

When Hell Freezes Over – Social Crisis Engagement

Keep the lights on by keeping your staff full and people trained. Otherwise, your brand’s version of downed power lines will become unmanageable.

Relationships Beat Lists: Influencer Pros Podcasts

Just like in life, with influencer marketing it isn’t always how many people you know, but how well you know them that drives success. On the sixth of Convince and Convert’s Influencer Pros Podcast, Cision Canada’s Interim Managing Director Heidi Sullivan spoke with Shonali Burke, CEO of Shonali Burke Consulting, about how to create an effective influencer marketing program through building relationships.

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