Not only is earned media a more highly trusted form of media, but it’s now also possible to track and measure it in the way comms pros have been able to track and measure paid and owned media for years.
The key now is for comms pros to decide the right mix of paid, earned and owned in their overall strategy. Download this ebook to learn to have a more integrated approach to your communications strategy.
FOUR TENETS FOR INTEGRATING EARNED MEDIA:
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