Not only is earned media a more highly trusted form of media, but it’s now also possible to track and measure it in the way comms pros have been able to track and measure paid and owned media for years.
The key now is for comms pros to decide the right mix of paid, earned and owned in their overall strategy. Download this ebook to learn to have a more integrated approach to your communications strategy.
FOUR TENANTS FOR INTEGRATING EARNED MEDIA:
Influencer graphs: Not a tool, but means of mapping out who the actual audiences of influencers is
Smart Engagement: Not just a periodic press release, but sustained, smarter engagement
True Measurement: Measuring real numbers that matter to your brand
Comms Transformation: Overall integration of your strategies to bring in real, measurable results