A Data Forward Media Strategy Isn't as Hard as You Think
Sep 14, 2020

A Data Forward Media Strategy Isn't as Hard as You Think

Get this cheat sheet on how to track data in a way that will inform and empower your PR efforts, so no time is lost on data that won’t help you showcase the value you bring.

 OpenTable Sparks Engagement with Road Trip-Themed Multimedia Campaign
Apr 12, 2017

OpenTable Sparks Engagement with Road Trip-Themed Multimedia Campaign

OpenTable’s position as the leader in the reservation space gives it access to unparalleled trend data that it leverages to create fantastic content. A seasonal campaign featuring a series of “listicles” was a highly effective example.

MarketResearch.com Boosts Visibility & Revenue with Content Distribution
Apr 12, 2017

MarketResearch.com Boosts Visibility & Revenue with Content Distribution

With a steady stream of new content, the MarketResearch.com communications and marketing teams are continuously looking for a way to improve visibility, engagement and consumption by top industry media influencers, clients and prospects—and drive revenue.

IGA Increases Visibility & Brand Awareness with Product Launch
Apr 12, 2017

IGA Increases Visibility & Brand Awareness with Product Launch

IGA recently partnered with Les Charcutiers Pork Shop, a Montréal start-up company offering artisanal dry sausage. Les Charcutiers Pork Shop is a young, hip company with a strong identity tied to its founders and owners. To promote this partnership, IGA wanted to take a different approach to product launch announcements.

E-Book: 2017 Canadian Travel Pitching Kit
Apr 10, 2017

E-Book: 2017 Canadian Travel Pitching Kit

Team up with trusted publications and blogs to spread the word for you! Cision’s 2017 Travel Pitching Kit will connect you with influencers who can help promote your brand.

Apr 10, 2017

News Release Distribution

Cision Distribution Success Stories

Media Database
Apr 10, 2017

Media Database

Media Pitching Success Stories

2017 State of the Media Report
Mar 21, 2017

2017 State of the Media Report

Cision’s 2017 State of the Media Report delivers unique insights from 1,550 of North America’s top journalists.

The Five Truths of Modern Media Targeting
Feb 21, 2017

The Five Truths of Modern Media Targeting

Learn how to target influencers and leverage them more effectively.

The Evolving Role of Investor Relations in Competitive Intelligence
Nov 16, 2016

The Evolving Role of Investor Relations in Competitive Intelligence

Explore the evolving role of IR in competitive intelligence and how some industry thought leaders across Canada are taking it on as part of the IR mandate.

Major League Insights into Baseball’s Social Media Fans
Oct 05, 2016

Major League Insights into Baseball’s Social Media Fans

Baseball and marketing are similar in that both are about numbers and personalities

The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification
Jul 12, 2016

The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification

Many brands believe the answer is to create as much content as possible in an effort to force their voice to be heard. But more content doesn’t mean more results.

Innovation Imperative: 7 Canadian Communications Stories
May 25, 2016

Innovation Imperative: 7 Canadian Communications Stories

Hear from Canadian experts in this exploration of the country’s communications and public relations industries

Communicator’s Guide to Proving ROI Through Multi-Touch Attribution
Apr 26, 2016

Communicator’s Guide to Proving ROI Through Multi-Touch Attribution

Cision's free e-book provides step-by-step instructions for implementing and using multi-touch attribution.

Influencer Outreach & Media Intelligence: Leveraging Crisis Communication’s Real-Time Tactics
Mar 09, 2016

Influencer Outreach & Media Intelligence: Leveraging Crisis Communication’s Real-Time Tactics

Nov 04, 2015

The Four Steps to Creating the Ultimate Crisis Comms Plan

Be ready when a crisis situation emerges with this four key steps plan.

Nov 04, 2015

How to Leverage Influencers and Expand Your Reach

How to capture consumer attention is by working with influencers — real people with engaged audiences who can significantly affect the growth of your brand

Guide to Social Media Monitoring
Sep 23, 2015

Guide to Social Media Monitoring

Whether you are just starting out with social listening, or looking to enhance your company’s practices, we have compiled a guide on how to collect, and analyze data from your social channels.

Guide to Social Media Monitoring
Sep 23, 2015

Guide to Social Media Monitoring

Cision's guide will show you how to bring insights and data to the table by measuring your results

How to Plan and Manage Crisis Communication in a Social World
Jul 21, 2015

How to Plan and Manage Crisis Communication in a Social World

When a brand crisis occurs, PR is the first line of defense. A successful defense requires planning and preparation.

The Best Multimedia Content Guide For PR Success
Jul 08, 2015

The Best Multimedia Content Guide For PR Success

Just as media outlets have had to make a (sometimes painful) “pivot” to video, those working in PR have had to learn about multimedia best practices on the job.