How to Follow Up on a Media Pitch: PR Advice From Journalists
Advice for PR and media relations professionals on how to follow up on a story pitch to the media.
2019 Content Calendar + Template (Why You Need One And How to Use it)
Cision's 2019 content calendar and template helps you plan your marketing approach far in advance and take advantage of specific times of year when certain campaigns will thrive.
Building an Influencer Graph: An Earned Media Management Strategy
Learn more about how to follow the influencer graph model.
Smart Engagement: An Earned Media Management Strategy
Smart Engagement aims to solve the problem that many modern communicators face today: how to best enlist the media to help tell their brands' stories.
The Ultimate Media Database Buyer's Guide
Learn how to choose a “smart” platform that will identify the most relevant influencers across both traditional and social media who overlap most with your target audience.
How to Identify Influencers as Part of Your Earned Media Management Strategy
PR pros must shift their approach to identifying influencers by moving to using a consumer-first model. Find out how influencer graph can help.
Cision Communications Cloud® and Cision Insights Help Pladis Achieve High Visibility into Its Snacking Brands, Along with 360 Degree Measurement
To measure and drive its key communications objectives, Pladis worked with Cision Insights and Cision Communications Cloud to achieve high visibility into its snacking brands, along with 360-degree measurement.
Strict Release Guidelines Assure Integrity
Every news release issued by one of our wire services is evaluated against our Accepted Content Guidelines prior to being distributed.
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How Earned Media Management Optimizes Comms Campaigns
Earned media management provides a strong framework that delivers the much-needed tools and resources to tie PR metrics to direct and impactful results.
2018 Global Comms Report: Challenges And Trends
From talent to traffic, content to consumer activity, this second annual Cision/PRWeek global survey tells the tale of how data and analytics are reinvigorating the comms function and its business-wide impact.
Jay Baer’s 4 Ingredients for Modern PR Success
PR and communications have to change…right now. New research suggests that in the fight for budget, earned media is losing out to paid and owned. But you can stop it.
Jay Baer’s 4 Ingredients for Modern PR Success
New research suggests that in the fight for budget, earned media is losing out to paid and owned. But you can stop it.
Earned Media Management: The Evolution of PR and Comms
Earned Media Management: The Evolution of PR and Comms
Why Data and Tech Savvy PR Pros Are in High Demand
From data to content, results from the second annual PRWeek/Cision global survey reveal that PR executives seek the right talent.
Earned Media Uprising: Power PR with True Measurement
A new approach to fact-based earned media optimization reveals how a combination of advanced technology and expert talent supplement existing methods to help revolutionize earned media, communications and marketing decision-making
Setting the Stage for a Sustainable Diversity & Inclusion Strategy
Read on to learn about the 5 most important steps to start developing a Diversity & Inclusion program at your company.
2018 Fashion & Beauty Pitching kit
Cision's Fashion & Beauty Pitching Kit gets your brand in front of the most connected fashion influencers and trendsetters.
The Power Behind Nike’s Data-Driven Approach: Calculated Risk Surpasses Controversy
Taking a stance on issues has traditionally been viewed as dangerous and risky territory for many brands. But could data make the risk worth the reward?
Four Ways To Rethink Your Approach To Earned Media Measurement
As more executives realize the power of analytics, they’re going to expect PR teams to know exactly who the brand is reaching and its impact on revenue.
LG Highlights Longstanding Passion for Design & Innovation through Cision’s Content Centre
Using eye-catching visuals from the art exhibition, Cision created an engaging multi-channel news release to help LG commemorate its campaign with world-renowned designer Tokujin Yoshioka.
What Vanity Metrics Aren't Telling You About Earned Media
Vanity metrics give you potential engagement. PR measurement provides a look at the actual engagement. This is why media monitoring tools are so important.
How To Organize Your Communications Team In An Era Of Earned Media Measurement
Here are four tips to help organize your communications team in an era of data analytics and earned media measurement.
Earned Media Is Part Of The Customer Experience
For all the talk about making customer experiences more personal, marketing remains focused on promotions. This is a missed opportunity for earned media.
The Future of AI in PR: Featuring Paul Roetzer
There's a lot of talk about how AI will change the future of PR and marketing, but many are left with unanswered questions.
Leveraging Social Monitoring to Inform Content and PR Strategy
Leverage the Tech Kit’s profiles to connect with the industry’s most influential publications and blogs to help promote your stories, and drive action with your target audiences.