Times of uncertainty — be they due to economic, geopolitical or supply chain forces — call for public relations and comms professionals to create proactive messaging strategies that enable them to respond quickly but thoughtfully, instilling trust in their audiences.
We recently discussed how 5 major billion-dollar industries have pivoted their comms strategies in these changing times and shared insights for preparing your messaging, strategy and measurement.
- Retail: Addressing the shift from “‘want”’ to “‘need”’ in terms of consumer spending.
- Automotive: With electric vehicles gaining traction in the marketplace, why brands are focused on education, range anxiety and lower costs.
- Travel: How staffing and consumer concerns have helped to mitigate negative sentiment.
- Financial Services: Speaking to matters of ESG while some investors seek higher returns amid the energy crisis.
- Tech: Re-focusing on values, owned moments, and why folks should really love a brand.
Don’t miss this opportunity to hear from these industry experts and how your communications strategy can position your organization to thrive—even in these times of uncertainty.
Meet the Moderator
![Kai Bossmann Headshot](/content/dam/cision/speaker-bios/kai-bossmann.png)
Kai Bossmann
Head of US Analysis, Cision Insights
![Kai Bossmann Headshot](/content/dam/cision/speaker-bios/kai-bossmann.png)
Meet the Panelists
![Joshua Zita Headshot](/content/dam/cision/speaker-bios/joshua-zita.png)
Joshua Zita
Insights Director, Travel at Cision
![Joshua Zita Headshot](/content/dam/cision/speaker-bios/joshua-zita.png)
![Brittany Souder Headshot](/content/dam/cision/speaker-bios/brittany-souder.png)
Brittany Souder
Insights Director, Retail at Cision
![Brittany Souder Headshot](/content/dam/cision/speaker-bios/brittany-souder.png)
![Blake Baker Headshot](/content/dam/cision/speaker-bios/blake-baker.png)
Blake Baker
Insights Director, Technology at Cision
![Blake Baker Headshot](/content/dam/cision/speaker-bios/blake-baker.png)
![Sarah Irwin Headshot](/content/dam/cision/speaker-bios/sarah-irwin.png)
Sarah Irwin
Insights Director, Finance at Cision
![Sarah Irwin Headshot](/content/dam/cision/speaker-bios/sarah-irwin.png)
![Alison Randolf Headshot](/content/dam/cision/speaker-bios/alison-randolf.png)
Alison Randolf
Insights Director, Automotive at Cision
![Alison Randolf Headshot](/content/dam/cision/speaker-bios/alison-randolf.png)