Managing Your Communications Plan During a Crisis
Jul 20, 2020

Managing Your Communications Plan During a Crisis

Make sure to have a look at this checklist of the critical elements you need to proof before your next communication during unforeseen events. Don't forget to revisit it throughout a crisis to adapt your plan as the situation evolves.

10 Tips to Get Journalists to Read Your Pitch And Cover Your News
Oct 18, 2017

10 Tips to Get Journalists to Read Your Pitch And Cover Your News

Strategies that are not only proven to work, but that are also supported by journalists, bloggers and media influencers.

Ten Tips to Get Journalists to Read Your Pitch And Cover Your News
Oct 18, 2017

Ten Tips to Get Journalists to Read Your Pitch And Cover Your News

Cision's tip sheet will help you figure out what makes a successful pitch

A Giant Rubber Duck Story That Went Viral: How Harmony Marketing Used Cision To Manage Coverage of The Redpath Waterfront Festival
Oct 12, 2017

A Giant Rubber Duck Story That Went Viral: How Harmony Marketing Used Cision To Manage Coverage of The Redpath Waterfront Festival

Some stories are pretty hard to ignore -- especially when they’re about a giant inflatable duck that becomes a lightning rod for both fascination and criticism from a wide range of observers. As Harmony Marketing discovered, though, there are ways to turn even controversial issues into good news stories, particularly when you have the reach and reporting capabilities provided by Cision.

How to Drive Revenue Growth With Earned Media Measurement
Oct 12, 2017

How to Drive Revenue Growth With Earned Media Measurement

This white paper reveals how you can use the latest measurement techniques to maximize the impact of your earned media programs.

Capitalizing on Current Events with Creative Distribution
Oct 06, 2017

Capitalizing on Current Events with Creative Distribution

Capitalizing on the volume of conversation around the U.S. Presidential election, StarKist, together with social agency Gatesman, launched a lighthearted campaign to promote Charlie the Tuna's run for the presidency, using Cision's campaign microsite service.

2017 Canadian Social Journalism Study
Oct 05, 2017

2017 Canadian Social Journalism Study

Cision’s free 2017 Canadian Social Journalism Study surveyed journalists on their social media habits, preferences and views.

Grant’s Whisky Draws Attention To ‘The Greatest Job Interview In the World’ Through Cision
Sep 22, 2017

Grant’s Whisky Draws Attention To ‘The Greatest Job Interview In the World’ Through Cision

William Grant & Sons worked with MultiVu, a content creation, distribution and media strategy division within Cision to create a multi-channel news release (MNR) that brought together key assets around 'The Greatest Job Interview in the World' campaign.

Clever Tweaks to a News Release Strategy Helps Charity Reach Fundraising Goals
Sep 08, 2017

Clever Tweaks to a News Release Strategy Helps Charity Reach Fundraising Goals

To help meet its fundraising and media relations goals, The Gentle Barn chose to use Cision’s national and California-wide press release distribution services (powered by PR Newswire).

Engaging Bloggers to Support Retail Communications
Jul 28, 2017

Engaging Bloggers to Support Retail Communications

Thirty-One Gifts turned to Cision Comms Cloud™, an all-in-one communications workflow platform, to get more done with limited time and resources.

Bacardi in Good Spirits with Successful CSR Initiative
Jul 28, 2017

Bacardi in Good Spirits with Successful CSR Initiative

Using measurement and analytics from Cision, the Bacardi Good Spirited team put its comms focus on the initiative’s softer activities and produced better results with more media opportunities.

Canada's Royal Horse Show Uses Multimedia Distribution to Achieve International Headlines
Jul 26, 2017

Canada's Royal Horse Show Uses Multimedia Distribution to Achieve International Headlines

Learn how the Royal Agricultural Winter Fair leveraged Cision's distribution service to boost attendance & gain international attention.

Small, Local PR Team Scales for Global Targeting and Monitoring Needs
Jul 26, 2017

Small, Local PR Team Scales for Global Targeting and Monitoring Needs

ReDefining PR turned to the Cision Comms CloudTM, a global, cloud-based communications solution, to manage editorial coverage and online mentions.

Preventing Investment Fraud with the 'Perfect Scam'
Jul 13, 2017

Preventing Investment Fraud with the 'Perfect Scam'

Learn how one regulatory agency successfully created buzz with a coordinated, multi-stage campaign, which included Cision's Content Centre and national newswire.

Inspiring Change through Strategic Earned Media Opportunities and Audience Insights
Jul 07, 2017

Inspiring Change through Strategic Earned Media Opportunities and Audience Insights

Slimming World worked with Cision Intelligence to integrate a variety of measurement and research techniques to evaluate the efficacy of it's entire campaign.

Jul 04, 2017

Cision Insights

Cision Insights Success Stories

Jul 04, 2017

Cision Communications Cloud

Cision Communications Cloud® Success Stories

How To Create a Powerful Public Service Announcement
Jun 23, 2017

How To Create a Powerful Public Service Announcement

If you’re brainstorming a public service campaign, or you simply want some tips on how to better connect with audiences, consider these best practices.

Using Distribution & Database to Soar Past Earned Media Targets
Jun 22, 2017

Using Distribution & Database to Soar Past Earned Media Targets

The St. Baldrick's Foundation turned to Cision for help reaching key print and broadcast media contacts in specific markets across the country, all throughout the month of it's head-shaving events.

Crisis Comms Checklist
Jun 13, 2017

Crisis Comms Checklist

This 10-step checklist is designed to guide you through a crisis as it happens.

Quick & Easy Guide to Sharing Your News Release with the World
Jun 13, 2017

Quick & Easy Guide to Sharing Your News Release with the World

Cision's tip sheet arms you with knowledge to better craft and share your press release and improve impact.