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Taking a stance on issues has traditionally been viewed as dangerous and risky territory for many brands. But could data make the risk worth the reward?
As more executives realize the power of analytics, they’re going to expect PR teams to know exactly who the brand is reaching and its impact on revenue.
Using eye-catching visuals from the art exhibition, Cision created an engaging multi-channel news release to help LG commemorate its campaign with world-renowned designer Tokujin Yoshioka.
Vanity metrics give you potential engagement. PR measurement provides a look at the actual engagement. This is why media monitoring tools are so important.
Here are four tips to help organize your communications team in an era of data analytics and earned media measurement.
For all the talk about making customer experiences more personal, marketing remains focused on promotions. This is a missed opportunity for earned media.
There's a lot of talk about how AI will change the future of PR and marketing, but many are left with unanswered questions.
Leverage the Tech Kit’s profiles to connect with the industry’s most influential publications and blogs to help promote your stories, and drive action with your target audiences.
Cision's new Social Influencer Discovery tool enables users to identify newly emerging and established social media influencers.
Cision can now provide PR and comms professionals the most robust imaging and logo monitoring capability through the acquisition of ShareIQ technology.
Cision's 2018 Holiday Gift Guide Pitching Kit connects you with influencers who can help promote your brand.
In this video, Cision Product Marketing Manager, Kevin Miller, explains how PR pros can use web analytics integrated within Cision Comms Cloud®.
Understanding what your company needs in a social tool is most important. There is a difference between social listening and social media management.
As we celebrate Pride Month, it is important to continue a productive dialogue about LGBTQ equality and inclusion all year long.
To measure and drive its key communications objectives, Kellogg’s worked with Cision Insights to creates a healthy appetite for ‘Better Starts’ campaign coverage.
To measure and drive its key communications objectives, Gumtree worked with Cision Insights and Cision’s third-party agencies to build a robust earned media measurement framework.
To measure and drive its key communications objectives, Pladis worked with Cision Insights and Cision Communications Cloud to achieve high visibility into its snacking brands, along with 360-degree measurement.
We surveyed 1,355 journalists from across seven countries on their perception of the media and communications industries to craft the State of the Media Report 2018.
Anyone who visits the “TD Newsroom”, TD Bank Group's new dynamic news outlet site will immediately recognize a brand that’s thinking differently about the information needs of its audience. Of course, a launch like this involves a lot of moving parts -- and for one of the key parts, TD relies on Cision.
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