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Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Here’s how to put the social into your PR activities.
PR agencies work with clients presenting a wide range of needs. Learn how one boutique agency used Cision to help improve workflow efficiencies and offer inspiration to communicators everywhere.
A digital media kit or campaign microsite is a handy way to share content related to a news event or marketing initiative when you don’t have time to get onto the development roadmap for your corporate website.
News anchor and host Antony Robart answers questions from the Newswire.ca team
Investors are hungry for information about your company, particularly if they have a large stake in your success.
Tracking what people are saying about you isn’t the only task a media monitoring system can help you complete. Make the most of your software with these 9 tips.
Executive teams processing PR budget requests need to think carefully through their organization’s need for the broad benefits of an engaged and empowered PR and Communications function.
The Cision Canada News Widget offers a mini-view of Cision’s newswire feed, filtered to ensure the news releases that appear in the widget are a good fit with the rest of the site’s content – or even the content on a particular web page.
Nicole Guillot, Cision Canada’s president, on being a business leader, the obstacles she has faced along the way, and what advice she’d offer young women starting their careers.
IR professionals are increasingly tasked to produce CSR reports and speak to the impact of improving CSR/sustainability performance on overall corporate health. Here are a few things IR people should know.
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