Articles

Understanding Web Analytics Integrations: How to Maximize PR Strategy With Cision Comms Cloud™

How do I incorporate my web analytics integration into PR campaigns and what types of values are available within Cision Comms Cloud? Learn more in this overview for comms and PR pros that dive into in-platform applications.

Why it’s Worthwhile to Pay For Media Monitoring

In a fast-changing digital landscape, monitoring the media is imperative in crafting effective marketing campaigns. Manual media monitoring can be […]

Why Every Company Needs Media Monitoring

How the media responds to your message, and what you do with that response are often overlooked but crucially important. Learn how monitoring can help.

4 Valuable Tips for Marketers to Help Understand Diverse Audiences

Learn about four easy ways marketers can learn about their customers on a deeper level to find the very best strategies for engagement.

The Best Way To Prepare For Artificial Intelligence In Public Relations

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process.

What is Media Monitoring and Why Does it Matter?

“Don’t pay any attention to what they write about you. Just measure it in inches.” — Andy Warhol As a PR […]

How to Bring Company Culture And Values to Life

A company that takes the time to define and shape culture and values is one that employees are proud to work in. But what does it mean to have company culture?

How to Measure The True Value of PR

When it comes to competing for marketing budget and resources, marketing leaders expect to compete on “a level playing field” and yet that has not been the case for senior PR/comms managers. When PR managers compete for budget, resources and...

Cision Enters the New Year with Acquisitions that Enhance Media Monitoring and Analysis

Here at Cision® we had a very busy holiday season. On December 20 we announced the acquisition of CEDROM-SNi Inc., a Montréal-based firm specializing in digital media monitoring […]

The Gap Between Demand for Content and Our Ability to Measure It

If marketers are unable to appropriately measure the results of their efforts, how can we continue to justify marketing spend on content?

Are You Accurately Measuring the ROI of Your PR Strategy?

Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize success is more than just a numbers game. Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent ...

Why Transparency Is the Key to Building Brand Loyalty

Transparency is key when it comes to successful marketing. A 2016 study from Label Insight reveals that nearly 40 percent of consumers […]

Why Small Businesses Need a Media Database

Why should small businesses invest in a media database and earned media overall? Read on to find out.

How to Use Dynamic Listening to Reach New Customers

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into...

#CisionChat: Content Marketing on Social Media

Recently, we started a weekly Twitter chat called #CisionChat. The goal of #CisionChat is to engage with communicators, marketers and PR pros like you on the topics that matter most.

How Cision® Impact Measures Earned Media

For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications.

5 Places to Listen to Ensure Your Content Marketing is Spot-On

Feedback is huge when it comes to developing a successful content marketing strategy. And yet with all the noise coming from every angle, it can be challenging to know what exactly you need to pay attention to. Here, we identify five sources that ...

Trois idées fausses au sujet de l’analyse des communiqués de presse

How to Put the Social into Your Public Relations Activities

Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Here’s how to put the social into your PR activities.

Meeting the Needs of a Diverse Client Base

PR agencies work with clients presenting a wide range of needs. Learn how one boutique agency used Cision to help improve workflow efficiencies and offer inspiration to communicators everywhere.

Building a Digital Media Kit: Key Elements to Consider

A digital media kit or campaign microsite is a handy way to share content related to a news event or marketing initiative when you don’t have time to get onto the development roadmap for your corporate website.

Meet the Press: Antony Robart

News anchor and host Antony Robart answers questions from the Newswire.ca team

Informing the Investor: Making Financials Interesting

Investors are hungry for information about your company, particularly if they have a large stake in your success.

9 Things You’re Not Doing (But Should) With Media Monitoring Software

Tracking what people are saying about you isn’t the only task a media monitoring system can help you complete. Make the most of your software with these 9 tips.