How to Follow Up on a Media Pitch: PR Advice From Journalists
Advice for PR and media relations professionals on how to follow up on a story pitch to the media.
How to Pitch Different Media Outlets
When pitching different media outlets, PR pros need to understand what makes each specific format tick, be it print, online, TV, podcast, or broadcast.
Want More Media Coverage? Industry Experts Are Your Secret Weapon
There’s no hard-and-fast rule to guarantee media coverage, but according to Cision data there might be a secret weapon to boost your chances: industry experts.
5 Things Journalists Wish PR Pros Knew
Find out what journalists want PR pros to know about PR outreach. Check out their responses for the 2025 State of the Media Report and get practical tips.
AI Experts Answer Your Burning AI in PR Questions
Artificial intelligence is rapidly reshaping PR and comms, so we asked AI experts to share their thoughts on where the technology is taking the industry.
The PR Metrics and Measurement Tactics That Will Improve Your Strategy
PR metrics and measurement tactics are more important than ever in PR. Find out what metrics are out there, what they mean, and how to use them effectively.
AI in Journalism: What Reporters Really Think About Artificial Intelligence
Technology has often impacted how reporters work, but how do they feel about AI in journalism, the rise of tools like ChatGPT, and how PR pros are using AI?
What is PR in Marketing?
PR in marketing has a lot more crossover than you might think. While they’re separate teams, there should be close collaboration to get the best results.
A Guide to Bluesky for PR Pros
A new social media platform presents another channel to get your message out in the world to new audiences, but is there a need for Bluesky for PR right now?
5 Biggest Journalism Challenges the Media Faces Today
Today’s journalism challenges include navigating misinformation, adapting to changing audience expectations, and maintaining editorial integrity.
7 Journalist-Approved Tips to Improve PR and Media Relations
Using data from Cision’s 2025 State of the Media Report, improve PR and media relations with these seven journalist-approved tips to build lasting connections.
How Journalists Use Social Media (and Why It Matters for PR)
For PR professionals, it’s important to understand how journalists use social media and what channels they value the most.
Understanding PR's Biggest Media Measurement Challenges
Media measurement is a key part of any PR plan, but it comes with its fair share of challenges.
8 PR Lessons from the 2025 State of the Media Report
If you're looking for some fast takeaways and relevant PR lessons, we’ve brought together some of the 2025 State of the Media's topline findings.
Fitness Challenge in PR: How to Pitch Fitness & Health Reporters
This article explores exclusive insights from the upcoming 2025 State of the Media Report. This report includes survey responses from over 400 health and fitness reporters.
What Is Public Relations? The Real Meaning of PR
What is public relations, and what does it mean for modern professionals? We take a look at what PR is and what’s involved, backed up with real examples.
Top 5 PR Challenges in 2025 (And How Winning Teams Are Tackling Them)
Cision's Katie Tod looks at some of the biggest PR challenges surfaced in the 2025 Comms Report.
Vacation Time in PR: How to Pitch Travel Reporters
This article explores exclusive insights from the upcoming 2025 State of the Media Report. This report includes survey responses from over 600 travel reporters.
How PR and Marketing Can Work Better Together
PR and marketing are terms that are often used interchangeably, but there's differences between the two even if they share similar goals.
How to Fix These 6 Common Media Monitoring and Measuring Mistakes
Don’t let these common media monitoring and measuring mistakes slow you down. Find out how to get your monitoring back on track and delivering results.
The Best Brand Influencers Could Be Right Under Your Nose
PR professionals have long wrestled with challenges around the best influencers for their brands – but the most effective ones might be close to home.
The 5 Best Tips for PR Writing
This article explores Cision's top tips and practical advice for PR and communications professionals to help them craft effective and authentic PR writing.
PR Statistics: 2025 Comms Report by the Numbers
Cision and PRWeek's survey of more that 300 senior PR and communications professionals surfaced PR statistics on AI, data, and crisis communications.
How to Move From a Reactive to Proactive Communication Strategy
Moving from a reactive PR and communication strategy to a proactive one can significantly enhance brand reputation, media relationships, and overall effectiveness.
How to Write a Press Release Headline That Actually Gets Noticed
Craft stronger press release headlines to grab journalists' attention, convey your message effectively, and boost your media coverage.