Getting Journalists to Read Your Pitch and Cover Your News


With so many social media outlets, news feeds, aggregate sites and deadlines competing for a journalist’s attention it can be virtually impossible to figure out what makes for a successful pitch. PR professionals need to stand out from the sea of distractions to get their message read by a journalist or blogger. Unfortunately, getting your message in front of them is only half the battle. Convincing a media contact to actually write about a company — that’s even more challenging.

So, how do you stand out in a journalist’s already inundated inbox without resorting to tricks or gimmicks? And, even if a journalist likes your pitch, how do you get the story covered? In this tip sheet, we review some strategies that are not only proven to work from the PR perspective, but that are also supported by journalists, bloggers and media influencers.

Download 10 Media Pitching Tips tip sheet to cut through the noise and increase the likelihood of your pitches being read.

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