Your marketing colleagues are using sponsored content to amplify your brand’s message and your social media strategists are boosting their content with sponsored social posts. Why shouldn’t comms professionals use the same tool to expand the reach for your company’s latest news story?
In this article you will learn:
- How native advertising gives you more control over your brand's story
- Why turning your press release into sponsored content can save you time
- Why Placement can increase the credibility of your message