Tip Sheets

A Data Forward Media Strategy Isn't as Hard as You Think

Get this cheat sheet on how to track data in a way that will inform and empower your PR efforts, so no time is lost on data that won’t help you showcase the value you bring.

Managing Your Communications Plan During a Crisis

Make sure to have a look at this checklist of the critical elements you need to proof before your next communication during unforeseen events. Don't forget to revisit it throughout a crisis to adapt your plan as the situation evolves.

State of the Media Perfect Pitching List

We invite you to review this quick guide of the best tips and tricks before sending your next pitch to journalists.

Guide to Writing a Great Press Release

Download this guide, including a press release template, and a checklist of do's and don'ts.

How to Ensure Your COVID-19 Press Release Gets Published

This one-page guide features real examples of approved press releases (and fictional examples of refused ones) to help craft your own releases.

Best Practices for Brand Communications in Times of Uncertainty

Due to the rapidly shifting news cycle and growing concerns about COVID-19, we at Cision want to support your communication efforts during these times of uncertainty.

2019 Media Database and Earned Media Toolkit

Today, to generate earned media placements it involves deep research into what outlets are appropriate for a story, what angles or themes those outlets cover and an understanding of the best ways to reach out to individual media contacts.

2019 Content Calendar + Template (Why You Need One And How to Use it)

Cision's 2019 content calendar and template helps you plan your marketing approach far in advance and take advantage of specific times of year when certain campaigns will thrive.

2018 Fashion & Beauty Pitching Kit

Cision's Fashion & Beauty Pitching Kit gets your brand in front of the most connected fashion influencers and trendsetters.

The Ultimate List of Content Marketing Statistics

10 Tips to Get Journalists to Read Your Pitch And Cover Your News

Strategies that are not only proven to work, but that are also supported by journalists, bloggers and media influencers.

How To Create a Powerful Public Service Announcement

If you’re brainstorming a public service campaign, or you simply want some tips on how to better connect with audiences, consider these best practices.

Quick & Easy Guide to Sharing Your News Release with the World

Cision's tip sheet arms you with knowledge to better craft and share your press release and improve impact.

Crisis Comms Checklist

This 10-step checklist is designed to guide you through a crisis as it happens.

Crisis Comms Checklist

This 10-step checklist is designed to guide you through a crisis as it happens.