So no time is lost on data that won’t help you showcase the value PR brings

 

PR and communications professionals are busier than ever, so it is crucial to focus on the information most valuable for you to move forward more strategically. Ultimately, analytics should make your job easier, and provide you with a clearer roadmap when building a communications plan.

With that in mind, we created this cheat sheet on how to track data in a way that will inform and empower your PR efforts, including:

  • Real-Time Alerts
  • Tags
  • Total Mentions
  • PR Referral Web Traffic
  • Social Amplification
  • Brand Sentiment
  • Share of Voice

 

At the end of the day, the data you track and report is up to you and should reflect the specific needs of your business and your KPIs. 

 

 

Incorrect information? Clear the form.

By submitting your information, you agree that Cision may use your information to contact you with marketing communications (newsletters, webinar invitations, event invitations, product information and educational resources). For more information, please see our Privacy Notice .