So no time is lost on data that won’t help you showcase the value PR brings


PR and communications professionals are busier than ever, so it is crucial to focus on the information most valuable for you to move forward more strategically. Ultimately, analytics should make your job easier, and provide you with a clearer roadmap when building a communications plan.

With that in mind, we created this cheat sheet on how to track data in a way that will inform and empower your PR efforts, including:

  • Real-Time Alerts
  • Tags
  • Total Mentions
  • PR Referral Web Traffic
  • Social Amplification
  • Brand Sentiment
  • Share of Voice


At the end of the day, the data you track and report is up to you and should reflect the specific needs of your business and your KPIs. 



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