Crafting impeccable press releases


Whether it’s your first or your four-hundredth, writing a press release isn’t always an easy thing to do. Your story needs to be organized in a way that is interesting to readers, accessible to journalists, and optimized.

At Cision, we handle thousands of press releases every day! We’ve got some insight into what goes into a good one, and put together this quick guide, including:

  • A press release template
  • A checklist of do's and don'ts if you're not sure where to start, or if you just want to brush up.

The process takes some serious know-how and you want to start off each release with the right foundation.



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