Crafting impeccable press releases
Whether it’s your first or your four-hundredth, writing a press release isn’t always an easy thing to do. Your story needs to be organized in a way that is interesting to readers, accessible to journalists, and optimized.
At Cision, we handle thousands of press releases every day! We’ve got some insight into what goes into a good one, and put together this quick guide, including:
- A press release template
- A checklist of do's and don'ts if you're not sure where to start, or if you just want to brush up.
The process takes some serious know-how and you want to start off each release with the right foundation.