The top three factors that contributed to B2C marketers’ increased success in 2017: (Content Marketing Institute, 2017)
- 75 per cent Strategy (development or adjustment)
- 72 per cent Content Creation (higher quality, more efficient)
- 53 per cent Content Distribution (better targeting, identification of what works)
The top five traits of the most successful B2C marketers in 2017: (Content Marketing Institute, 2017)
- 93 per cent Organization is extremely/very committed to content marketing
- 87 per cent Always/frequently prioritizes delivering content quality over content quantity
- 84 per cent Always/frequently focuses on creating content for their audience versus brand
- 82 per cent Always/frequently delivers content consistently
- 82 per cent Agrees that organization has realistic expectations about what content marketing can achieve