Expecting the Unexpected
to Take Control of Your Brand


Now more than ever, any thorough crisis communications plan must include how your organization will manage a major local, national or worldwide event. While most of these events are out of anyone’s control, PR and comms professionals do have control over the response and action their brands take when an unforeseen event occurs. 

We therefore put together this checklist of the critical elements you need to proof before your next communication during such event, including: 

  • Social and paid media
  • Email and newsletter
  • Internal communications
  • Press releases
  • Timing
  • Competitors

Don't forget to revisit this checklist throughout a crisis to adapt your plan as the situation evolves.



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