Resources

How to Replace AVE for Modern PR Measurement

What can today’s communicators do to move toward modern PR measurement and deliver better outcomes? This tip sheet offers six points for guidance. It will also help you implement a metrics-driven program starting today.

Crisis Communications Toolkit

Each of these resources underscores different aspects of the crisis communications creation and execution process

What Does Excellence in PR Look Like?

We asked the leadership of some of the PRWeek Award–nominated agencies for their thoughts on what it means to be “excellent in PR.”

Good Content on the Wire - April 2023

Media Perspectives on the Ukraine War: Takeaways for Communicators

Cision UK recently brought together a panel of journalists to help comms professionals understand the media impact of the war and our communities.

2023 CES Trends Report Holds Lessons for Communicators

What the biggest media stories and top trends of the 2023 Consumer Electronics Show teach us about brand management, event marketing and campaign strategy.

What Is Influencer Marketing? Definitions and Benefits

Learn what influencer marketing is, what types of influencer marketers that you can use, and what benefits a successful campaign can have for your business.

Responding to a Crisis - Uber’s Cyber Hack

Responding to a Crisis - Uber’s Cyber Hack

Media Moves at CTV Ottawa & CBC Edmonton

Kimberley Fowler joins CTV Ottawa, Madeline Smith joins CBC Edmonton, and many more.

3 Ways to Measure Brand Sentiment Effectively

How and why to measure what others are saying - and how they're feeling - about your brand.

Pitch Perfect: Data-Driven Pitching for a Digital PR World

Use data to build better pitches and maximize the impact of your earned media.

How To Craft An Engaging Headline

Cision's press release expert describes how to craft an impactful headline that grabs your audience's attention.

The PR Lifeline: A step-by-step guide on how to manage a PR crisis

Two sayings you’ve likely heard in the PR industry: all press is good press, and every crisis is an opportunity in disguise. These sayings are only true if you and your team are prepared for the worst.

Good Content on the Wire - March 2023

Positioning Your Brand for Strength and Stability During Uncertain Times

With decades of experience helping leading organizations develop effective messaging strategies—using comprehensive, real-time data on audience sentiment, perceptions and behaviors—the Cision Insights team has developed three key recommendations for communication during times of uncertainty.

Media Moves at CTV News Edmonton & Montreal

Colm Cobb Hobbs & Emily Haws joined CBC Nunavut, Miriam Valdes-Carletti joined CTV News Edmonton, and more.

Building a Robust Earnings Strategy with Multimedia Distribution

See how Cision helped CEVA execute an appealing and robust earnings distribution plan for current and prospective investors.

Keeping the Seat You've Earned: Industry Leaders on New Best Practices

Get insight from leading communications professionals as they discuss takeaways from the 2023 Global Comms Report.

Mobile World Congress Barcelona 2023 Trend Report

Cision Insights > Mobile World Congress Barcelona 2023 Trend Report

8 Writing Habits to Change in 2023

Make changes to these writing habits in the new year to help grow and improve as a writer.

AP Style Roundup: Academy Awards, Extreme Weather and More

A refresher on a few timely AP style rules, including how to format dates and times as well as earthquake magnitudes.

Four Data-Driven Habits of Top Comms Teams

Find out how to gain greater control over where your story fits within a complex media landscape.

6 Common Media Monitoring Mistakes and How to Correct Them

Make sure you're getting the most out of your earned media monitoring and tracking efforts.

Media Moves at The Globe and Mail & CBC

David Cochrane is the new host of Power & Politics, Sheila Wang and Kevin Jiang joined the Toronto Star, and more.