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Today, to generate earned media placements it involves deep research into what outlets are appropriate for a story, what angles or themes those outlets cover and an understanding of the best ways to reach out to individual media contacts.
Cision's 2019 content calendar and template helps you plan your marketing approach far in advance and take advantage of specific times of year when certain campaigns will thrive.
Cision's Fashion & Beauty Pitching Kit gets your brand in front of the most connected fashion influencers and trendsetters.
Strategies that are not only proven to work, but that are also supported by journalists, bloggers and media influencers.
If you’re brainstorming a public service campaign, or you simply want some tips on how to better connect with audiences, consider these best practices.
Cision's tip sheet arms you with knowledge to better craft and share your press release and improve impact.
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