Featured Case Studies

Want to share your brand message? See how our clients have reached target audiences.



**NEW** Rocket Media Communications Brings Unique Event ‘Nomad Universe’ to International Spotlight with Cision

When the World Ethnogames approached Rocket Media to handle the promotion of their new upcoming festival ‘Nomad Universe’ in Saudi-Arabia, Michael Grabner, CEO of Rocket Media Communications turned to its long-time partner Cision.

Client Spotlight: Be Your Best Today

We sat down with Kevin Huhn, media consultant at Be Your Best Today to discuss why his company chose Cision, how he uses it to further his communications strategy, quick tips and more!

The Banfield Foundation and Coyne PR Achieve New Level of Awareness for Pet Disaster Preparedness Campaign with Cision

Following Hurricane Harvey, Banfield Pet Hospital was inspired to conduct research to gain insight on pet owner disaster preparedness. Banfield Foundation partnered with Coyne PR and Cision to create a two-phased approach campaign to maximize outreach and deliver their message to the right audience.

Bayer And The Big Ten Take The Alka Rocket Challenge To New Heights Of Awareness With Cision

To take the PR impact of its longstanding investment in STEM skills to a new stratosphere — Bayer determined that Cision Distribution by PR Newswire’s services was the perfect launchpad.

Nature Conservancy of Canada Exceeds Its Earned Media Goals Through Cision Distribution, Monitoring And Analysis Services

From helping to protect the country’s most endangered species to ensuring forests remain intact to be enjoyed for generations to come, the Nature Conservancy of Canada (NCC) has countless stories that deserve to be told. And to make sure those stories find the right audience, the organization has come to depend on Cision.

A Giant Rubber Duck Story That Went Viral: How Harmony Marketing Used Cision To Manage Coverage of The Redpath Waterfront Festival

Some stories are pretty hard to ignore — especially when they’re about a giant inflatable duck that becomes a lightning rod for both fascination and criticism from a wide range of observers. As Harmony Marketing discovered, though, there are ways to turn even controversial issues into good news stories, particularly when you have the reach and reporting capabilities provided by Cision.

Capitalizing on Current Events with Creative Distribution

Capitalizing on the volume of conversation around the U.S. Presidential election, StarKist, together with social agency Gatesman, launched a lighthearted campaign to promote Charlie the Tuna’s run for the presidency. To launch this campaign, StarKist leveraged Cision’s Campaign Microsite, a dynamic web page powered by PR Newswire.

Grant’s Whisky Draws Attention To ‘The Greatest Job Interview In the World’ Through Cision

William Grant & Sons worked with MultiVu, a content creation, distribution and media strategy division within Cision to create a Content Centre that brought together key assets around ‘The Greatest Job Interview in the World.’

Clever Tweaks to a News Release Strategy Helps Charity Reach Fundraising Goals

To help meet its goal of opening a third location in St. Louis, Missouri, The Gentle Barn chose to use Cision’s national and California-wide news release distribution services (powered by PR Newswire).

LG Highlights Longstanding Passion for Design & Innovation through Cision’s Multi-channel News Release Distribution

Using eye-catching visuals from the art exhibition, Cision created an engaging multi-channel news release to help LG commemorate its campaign with world-renowned designer Tokujin Yoshioka.

Canada’s Royal Horse Show Uses Multimedia Distribution to Achieve International Headlines

Learn how the Royal Agricultural Winter Fair leveraged Cision’s distribution service to boost attendance & gain international attention.

Preventing Investment Fraud with the ‘Perfect Scam’

The ASC deployed a three-part campaign to maximize its Fraud Prevention Month hook, which included the use of Cision’s Content Centre product.

Canadian Paralympic Committee Drives Awareness with Strong Multimedia Distribution

To drive additional awareness within the Canadian media landscape, the CPC leveraged CNW’s newswire distribution service to maintain a regular cadence of communication with a national audience.

Using Multimedia to Bring a Product Announcement to Life

When medical technology company Varian was ready to launch it’s first major new product in five years, it partnered with Cision to create an unforgettable announcement package.

Using Distribution & Database to Soar Past Earned Media Targets

The St. Baldrick’s Foundation turned to Cision for help reaching key print and broadcast media contacts in specific markets across the country, all throughout the month of it’s head-shaving events.

How the National Association of REALTORS® Boosted Earned Media and Audience Engagement with a New Content Strategy

The association turned to a team of experts at PR Newswire (a Cision Company), who offered them a consultation session to discuss recent media trends and how content can be optimized to better meet the needs of today’s media.

Building a Robust Earnings Strategy with Multimedia Distribution

CEVA’s communications strategy around earnings is clear: disclose as much information with investors as possible. See how they used PR Newswire’s suite of IR products and services to accomplish their goals.

How CivicAction Empowered Urban Affairs Initiatives with Targeted Distribution

CivicAction leveraged CNW (a Cision Company)’s newswire distribution service to build a regular cadence of communication, leading to more awareness and interest in its work.

Highly Targeted News Release Distribution Helps Personal Finance Expert Build National Audience

Learn how Michelle Damico Communications leveraged PR Newswire (a Cision Company)’s distribution channels to increase online visibility, influencer pickup, and a client’s book sales.

Putting Content First with PR Newswire’s Content Marketing Kit

censhare leveraged PR Newswire’s content marketing kit (a branded landing page) in order to break out of the content marketing mold of its industry.

IGA Increases Visibility & Brand Awareness with Product Launch

As part of a multichannel campaign, Sobeys Québec worked with CNW, a Cision Company, to create a product launch announcement that would stand out from the crowd.

The National Safety Council Increases Awareness on Critical Issue of Distracted Driving

To develop a compelling, integrated PR and marketing campaign strategy, the NSC turned to MultiVu, the video production, distribution, and media strategy team at PR Newswire, a Cision Company.

OpenTable Sparks Engagement with Road Trip-Themed Multimedia Campaign

By sending their press release and its six listicle infographics via PR Newswire’s comprehensive, multichannel distribution network, OpenTable maximized the reach of its campaign.

MarketResearch.com Boosts Visibility & Revenue with Content Distribution

MarketResearch.com engaged PR Newswire, a Cision Company, to jointly design a content distribution program to efficiently utilize their budget and deliver maximum ROI.

PhRMA Increases Blog Readership & Reaches Broader Audiences with Content Syndication

As part of an integrated content and marketing strategy, PhRMA worked with PR Newswire, a Cision Company, to begin sending out releases syndicating blog posts across it’s industry leading content distribution and promotion network, with the overall goal of increasing blog traffic and brand exposure.

Intermedia Boosts Campaign Visibility with Award-Winning Video

As part of an integrated PR and marketing campaign strategy, Intermedia engaged PR Newswire’s MultiVu Creative Services team (a Cision Company) to storyboard, script and bring to life a video that would capture their targeted audience’s attention.

Tony Roma’s: We’ve Never Earned More Media Coverage

An award-winning restaurant with 160 locations in 34 countries, Tony Roma’s increased its brand awareness using press releases that delivered publicity across radio, TV, print and online outlets.