MarketResearch.com committed to executing a high volume of 67 press releases over a two-month span to test the effectiveness of utilizing the PR Newswire distribution network to promote content and to determine what would be the optimal cadence of releases and content promotion for the organization moving forward.
As part of the design and kick-off process of the trial, the content developers and marketing communications team from MarketResearch.com participated in an intensive training session with the PR Newswire Customer Content team.
This team focuses on offering counseling and editing services to ensure that content distributed via PR Newswire follows the best practices in the industry and delivers the best overall results.
Utilizing their experience, PR Newswire was able to build out best practices guidelines specifically for MarketResearch.com around content creation, distribution (including headlines and multimedia), and audience targeting. These guidelines were updated and maintained based on evaluation of key metrics throughout the program.
Relevant multimedia images were distributed with key releases as part of MarketResearch.com’s overall strategy to drive maximum visibility and traffic to their site. Each press release contained a specific call to action for their target audience, ranging from viewing a specific page on MarketResearch.com, to joining a trial of one of their new product platforms. To improve overall tracking, each link within a press release was monitored through marketing automation software. This allowed the MarketResearch.com team to track and measure a variety of distributed content and announcements, including New Products, Existing Reports and Content, Corporate Marketing and News.