Communication Lessons from Taylor Swift: Master of the Product Launch
With the atmospheric launch of her most recent album, Midnights, Taylor Swift proved to truly be a brand-building mastermind.
4 Valuable Tips for Marketers to Help Understand Diverse Audiences
Learn about four easy ways marketers can learn about their customers on a deeper level to find the very best strategies for engagement.
The Best Way To Prepare For Artificial Intelligence In Public Relations
With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process.
What is Media Monitoring and Why Does it Matter?
“Don’t pay any attention to what they write about you. Just measure it in inches.” — Andy Warhol As a PR […]
How to Bring Company Culture And Values to Life
A company that takes the time to define and shape culture and values is one that employees are proud to work in. But what does it mean to have company culture?
How to Measure The True Value of PR
When it comes to competing for marketing budget and resources, marketing leaders expect to compete on “a level playing field” and yet that has not been the case for senior PR/comms managers. When PR managers compete for budget, resources and...
Cision Enters the New Year with Acquisitions that Enhance Media Monitoring and Analysis
Here at Cision® we had a very busy holiday season. On December 20 we announced the acquisition of CEDROM-SNi Inc., a Montréal-based firm specializing in digital media monitoring […]
The Gap Between Demand for Content and Our Ability to Measure It
If marketers are unable to appropriately measure the results of their efforts, how can we continue to justify marketing spend on content?
Are You Accurately Measuring the ROI of Your PR Strategy?
Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize success is more than just a numbers game. Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent ...
Why Transparency Is the Key to Building Brand Loyalty
Transparency is key when it comes to successful marketing. A 2016 study from Label Insight reveals that nearly 40 percent of consumers […]
Why Small Businesses Need a Media Database
Why should small businesses invest in a media database and earned media overall? Read on to find out.
How to Use Dynamic Listening to Reach New Customers
With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into...
#CisionChat: Content Marketing on Social Media
Recently, we started a weekly Twitter chat called #CisionChat. The goal of #CisionChat is to engage with communicators, marketers and PR pros like you on the topics that matter most.
How Cision® Impact Measures Earned Media
For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications.
5 Places to Listen to Ensure Your Content Marketing is Spot-On
Feedback is huge when it comes to developing a successful content marketing strategy. And yet with all the noise coming from every angle, it can be challenging to know what exactly you need to pay attention to. Here, we identify five sources that ...
Trois idées fausses au sujet de l’analyse des communiqués de presse
How to Put the Social into Your Public Relations Activities
Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Here’s how to put the social into your PR activities.
Meeting the Needs of a Diverse Client Base
PR agencies work with clients presenting a wide range of needs. Learn how one boutique agency used Cision to help improve workflow efficiencies and offer inspiration to communicators everywhere.
Building a Digital Media Kit: Key Elements to Consider
A digital media kit or campaign microsite is a handy way to share content related to a news event or marketing initiative when you don’t have time to get onto the development roadmap for your corporate website.
Meet the Press: Antony Robart
News anchor and host Antony Robart answers questions from the Newswire.ca team
Informing the Investor: Making Financials Interesting
Investors are hungry for information about your company, particularly if they have a large stake in your success.
9 Things You’re Not Doing (But Should) With Media Monitoring Software
Tracking what people are saying about you isn’t the only task a media monitoring system can help you complete. Make the most of your software with these 9 tips.
How Much Should an Organization Spend on PR?
Executive teams processing PR budget requests need to think carefully through their organization’s need for the broad benefits of an engaged and empowered PR and Communications function.
The Benefits of Adding a Widget to Your Website
The Cision Canada News Widget offers a mini-view of Cision’s newswire feed, filtered to ensure the news releases that appear in the widget are a good fit with the rest of the site’s content – or even the content on a particular web page.
An Interview with Nicole Guillot
Nicole Guillot, Cision Canada’s president, on being a business leader, the obstacles she has faced along the way, and what advice she’d offer young women starting their careers.
What Investor Relations needs to know about CSR/Sustainability Reporting
IR professionals are increasingly tasked to produce CSR reports and speak to the impact of improving CSR/sustainability performance on overall corporate health. Here are a few things IR people should know.