Communication Lessons from Taylor Swift: Master of the Product Launch
With the atmospheric launch of her most recent album, Midnights, Taylor Swift proved to truly be a brand-building mastermind.
2022 Predictions for PR and Marketing: Cision Leaders Discuss Current and Future Trends
Cision leaders reflect on the lessons of 2021 and what's next for the communications industry in the year ahead.
This Month's Top ESG Trends for PR Pros to Know
How are public relations and investor relations talking about ESG? We rounded up the biggest takeaways of the month.
Newsworthy Reasons to Write a Press Release: Part 1: Company Growth
Opening a new business? Expanding operations? Celebrating a milestone? Don't keep that news to yourself.
5 Qualities of a Great PR Pro (According to PR Pros)
PR and comms pros reveal the most important traits needed for industry success.
The Most Effective Influencers, According to Comms Pros
Who should you really target for your PR and marketing efforts? The answer may surprise you.
6 Bad Writing Habits for PR Pros to Ditch in 2022
Make the “new normal” one that doesn’t include these bad writing habits.
12 Lessons to Bring to Your 2022 PR Strategy
What last year's biggest findings taught us about how to plan for the year ahead.
10 New Year’s Resolutions for Writers
Embrace change in 2022 with these resolutions for writers that will help freshen up your routine.
3 New Year's Resolutions for PR Pros in 2022
Ambitious but attainable goals to position you for success in 2022.
3 Reasons Multimedia Should Be Part of Your Comms Strategy
There's a little bit of magic in multimedia.
Takeaways from Cision’s 10th Annual State of the Media Report
Our 2019 State of the Media Report is full of insights from journalists and other media professionals on all aspects of the industry. Let's dig into some of the big takeaways before you dig into the full report.
Flipping the Model: Target the right journalists effectively to get the publicity your brand deserves
To get the most out of influencer marketing, you need to flip the traditional outreach model by starting with a key element that often gets ignored.
How Cision’s MediaRoom Can Solve Your Comms Challenges in 2019
Cision's MediaRoom platform gives communication teams complete control over their online newsroom, allowing them to circumvent organizational constraints and deliver on their goals.
Why New Companies Need Great PR
If you’re building a new company’s reputation from scratch, you can’t underestimate the value of PR.
Cision® Expands Earned Media Management Leadership with the Addition of TrendKite
The addition of TrendKite extends Cision’s vision for Earned Media Management, the unification of tech, data, measurement and analysis to modernize comms.
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2019: The Year for Clean Slate Public Relations
Now that we're beginning a new year, it’s time to think about starting over when it comes to PR measurement. Read on to learn why.
Cision® Expands Modern Social Marketing Capabilities, Driving the Future of Earned Media Management
Cision® expands modern social marketing capabilities with the acquisition of Falcon.io.
How to Identify Influencers as Part of Your Earned Media Management Strategy
PR pros must shift their approach to identifying influencers by moving to using a consumer-first model. Find out how influencer graph can help.
Strict Release Guidelines Assure Integrity
Every news release issued by one of our wire services is evaluated against our Accepted Content Guidelines prior to being distributed.
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How Earned Media Management Optimizes Comms Campaigns
Earned media management provides a strong framework that delivers the much-needed tools and resources to tie PR metrics to direct and impactful results.
Why Data and Tech Savvy PR Pros Are in High Demand
From data to content, results from the second annual PRWeek/Cision global survey reveal that PR executives seek the right talent.
Setting the Stage for a Sustainable Diversity & Inclusion Strategy
Read on to learn about the 5 most important steps to start developing a Diversity & Inclusion program at your company.
The Power Behind Nike’s Data-Driven Approach: Calculated Risk Surpasses Controversy
Taking a stance on issues has traditionally been viewed as dangerous and risky territory for many brands. But could data make the risk worth the reward?
Four Ways To Rethink Your Approach To Earned Media Measurement
As more executives realize the power of analytics, they’re going to expect PR teams to know exactly who the brand is reaching and its impact on revenue.
What Vanity Metrics Aren't Telling You About Earned Media
Vanity metrics give you potential engagement. PR measurement provides a look at the actual engagement. This is why media monitoring tools are so important.