Four Ways To Rethink Your Approach To Earned Media Measurement
As more executives realize the power of analytics, they’re going to expect PR teams to know exactly who the brand is reaching and its impact on revenue.
What Vanity Metrics Aren't Telling You About Earned Media
Vanity metrics give you potential engagement. PR measurement provides a look at the actual engagement. This is why media monitoring tools are so important.
How To Organize Your Communications Team In An Era Of Earned Media Measurement
Here are four tips to help organize your communications team in an era of data analytics and earned media measurement.
Earned Media Is Part Of The Customer Experience
For all the talk about making customer experiences more personal, marketing remains focused on promotions. This is a missed opportunity for earned media.
Evolve Your Media Relations With Social Influencer Discovery
Cision's new Social Influencer Discovery tool enables users to identify newly emerging and established social media influencers.
Filling an Industry Void, Cision Provides True Visual Monitoring, Tracking and Analysis
Cision can now provide PR and comms professionals the most robust imaging and logo monitoring capability through the acquisition of ShareIQ technology.
How to Evaluate a Social Media Listening Platform
Understanding what your company needs in a social tool is most important. There is a difference between social listening and social media management.
Celebrate Workplace Diversity, Embrace LGBTQ Employees
As we celebrate Pride Month, it is important to continue a productive dialogue about LGBTQ equality and inclusion all year long.
Understanding Web Analytics Integrations: How to Maximize PR Strategy With Cision Comms Cloud™
How do I incorporate my web analytics integration into PR campaigns and what types of values are available within Cision Comms Cloud? Learn more in this overview for comms and PR pros that dive into in-platform applications.
Why it’s Worthwhile to Pay For Media Monitoring
In a fast-changing digital landscape, monitoring the media is imperative in crafting effective marketing campaigns. Manual media monitoring can be […]
Why Every Company Needs Media Monitoring
How the media responds to your message, and what you do with that response are often overlooked but crucially important. Learn how monitoring can help.
4 Valuable Tips for Marketers to Help Understand Diverse Audiences
Learn about four easy ways marketers can learn about their customers on a deeper level to find the very best strategies for engagement.
The Best Way To Prepare For Artificial Intelligence In Public Relations
With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process.
What is Media Monitoring and Why Does it Matter?
“Don’t pay any attention to what they write about you. Just measure it in inches.” — Andy Warhol As a PR […]
How to Bring Company Culture And Values to Life
A company that takes the time to define and shape culture and values is one that employees are proud to work in. But what does it mean to have company culture?
How to Measure The True Value of PR
When it comes to competing for marketing budget and resources, marketing leaders expect to compete on “a level playing field” and yet that has not been the case for senior PR/comms managers. When PR managers compete for budget, resources and...
Cision Enters the New Year with Acquisitions that Enhance Media Monitoring and Analysis
Here at Cision® we had a very busy holiday season. On December 20 we announced the acquisition of CEDROM-SNi Inc., a Montréal-based firm specializing in digital media monitoring […]
The Gap Between Demand for Content and Our Ability to Measure It
If marketers are unable to appropriately measure the results of their efforts, how can we continue to justify marketing spend on content?
Are You Accurately Measuring the ROI of Your PR Strategy?
Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize success is more than just a numbers game. Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent ...
Why Transparency Is the Key to Building Brand Loyalty
Transparency is key when it comes to successful marketing. A 2016 study from Label Insight reveals that nearly 40 percent of consumers […]
Why Small Businesses Need a Media Database
Why should small businesses invest in a media database and earned media overall? Read on to find out.
How to Use Dynamic Listening to Reach New Customers
With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into...
#CisionChat: Content Marketing on Social Media
Recently, we started a weekly Twitter chat called #CisionChat. The goal of #CisionChat is to engage with communicators, marketers and PR pros like you on the topics that matter most.
How Cision® Impact Measures Earned Media
For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications.
5 Places to Listen to Ensure Your Content Marketing is Spot-On
Feedback is huge when it comes to developing a successful content marketing strategy. And yet with all the noise coming from every angle, it can be challenging to know what exactly you need to pay attention to. Here, we identify five sources that ...