Communication Lessons from Taylor Swift: Master of the Product Launch
Feb 21, 2023

Communication Lessons from Taylor Swift: Master of the Product Launch

With the atmospheric launch of her most recent album, Midnights, Taylor Swift proved to truly be a brand-building mastermind.

Meeting the Needs of a Diverse Client Base
Apr 24, 2017

Meeting the Needs of a Diverse Client Base

PR agencies work with clients presenting a wide range of needs. Learn how one boutique agency used Cision to help improve workflow efficiencies and offer inspiration to communicators everywhere.

Building a Digital Media Kit: Key Elements to Consider
Feb 27, 2017

Building a Digital Media Kit: Key Elements to Consider

A digital media kit or campaign microsite is a handy way to share content related to a news event or marketing initiative when you don’t have time to get onto the development roadmap for your corporate website.

Meet the Press: Antony Robart
Feb 22, 2017

Meet the Press: Antony Robart

News anchor and host Antony Robart answers questions from the Newswire.ca team

Informing the Investor: Making Financials Interesting
Oct 18, 2016

Informing the Investor: Making Financials Interesting

Investors are hungry for information about your company, particularly if they have a large stake in your success.

9 Things You’re Not Doing (But Should) With Media Monitoring Software
Oct 03, 2016

9 Things You’re Not Doing (But Should) With Media Monitoring Software

Tracking what people are saying about you isn’t the only task a media monitoring system can help you complete. Make the most of your software with these 9 tips.

How Much Should an Organization Spend on PR?
May 26, 2016

How Much Should an Organization Spend on PR?

Executive teams processing PR budget requests need to think carefully through their organization’s need for the broad benefits of an engaged and empowered PR and Communications function.

The Benefits of Adding a Widget to Your Website
May 02, 2016

The Benefits of Adding a Widget to Your Website

The Cision Canada News Widget offers a mini-view of Cision’s newswire feed, filtered to ensure the news releases that appear in the widget are a good fit with the rest of the site’s content – or even the content on a particular web page.

An Interview with Nicole Guillot
Jan 26, 2016

An Interview with Nicole Guillot

Nicole Guillot, Cision Canada’s president, on being a business leader, the obstacles she has faced along the way, and what advice she’d offer young women starting their careers.

What Investor Relations needs to know about CSR/Sustainability Reporting
Oct 22, 2015

What Investor Relations needs to know about CSR/Sustainability Reporting

IR professionals are increasingly tasked to produce CSR reports and speak to the impact of improving CSR/sustainability performance on overall corporate health. Here are a few things IR people should know.