Marketers have been working on attribution models for over a decade now. While advertising, organic and search have become easier to measure and understand in recent years, “earned” media continues to be a siloed activity with inconsistent measurement.
Join Jessica Andrews, Product Marketing Manager for Cision while she reviews some of the obstacles communicators and marketers face with measuring earned media, and explains how major brands are beginning to solve these challenges.
This on-demand webinar will cover how to:
- Measure earned media attribution using similar metrics to marketing such as views, clicks, and conversation
- Bring earned media fully into your traditional marketing funnel
- Retarget earned media audiences