Communication Lessons from Taylor Swift: Master of the Product Launch
With the atmospheric launch of her most recent album, Midnights, Taylor Swift proved to truly be a brand-building mastermind.
Generative AI: Where Will It Take Us 10 Years From Now?
When we consider the future impact of generative AI and tools like ChatGPT, I always feel it’s necessary to do so from two perspectives: the technology itself and the people it will affect.
The Rise of Generative AI and What It Means for the Communications Industry
Generative AI is quickly filtering into many different sectors and industries, and the world of communications - one driven by words and images - has already started to embrace it. As adoption increases, so too does the creation of more and more...
How to Replace AVE for Modern PR Measurement
What can today’s communicators do to move toward modern PR measurement and deliver better outcomes? This tip sheet offers six points for guidance. It will also help you implement a metrics-driven program starting today.
What Does Excellence in PR Look Like?
We asked the leadership of some of the PRWeek Award–nominated agencies for their thoughts on what it means to be “excellent in PR.”
2023 CES Trends Report Holds Lessons for Communicators
What the biggest media stories and top trends of the 2023 Consumer Electronics Show teach us about brand management, event marketing and campaign strategy.
What Is Influencer Marketing? Definitions and Benefits
Learn what influencer marketing is, what types of influencer marketers that you can use, and what benefits a successful campaign can have for your business.
Media Moves at CTV Ottawa & CBC Edmonton
Kimberley Fowler joins CTV Ottawa, Madeline Smith joins CBC Edmonton, and many more.
3 Ways to Measure Brand Sentiment Effectively
How and why to measure what others are saying - and how they're feeling - about your brand.
Positioning Your Brand for Strength and Stability During Uncertain Times
With decades of experience helping leading organizations develop effective messaging strategies—using comprehensive, real-time data on audience sentiment, perceptions and behaviors—the Cision Insights team has developed three key recommendations for ...
Media Moves at CTV News Edmonton & Montreal
Colm Cobb Hobbs & Emily Haws joined CBC Nunavut, Miriam Valdes-Carletti joined CTV News Edmonton, and more.
8 Writing Habits to Change in 2023
Make changes to these writing habits in the new year to help grow and improve as a writer.
AP Style Roundup: Academy Awards, Extreme Weather and More
A refresher on a few timely AP style rules, including how to format dates and times as well as earthquake magnitudes.
6 Common Media Monitoring Mistakes and How to Correct Them
Make sure you're getting the most out of your earned media monitoring and tracking efforts.
Media Moves at The Globe and Mail & CBC
David Cochrane is the new host of Power & Politics, Sheila Wang and Kevin Jiang joined the Toronto Star, and more.
Media Moves at Breakfast Television & CBC
La Tribune launched its new magazine, Diana Swain is now Managing Editor responsible for Investigative News & Journalism, and more.
How Media Monitoring Empowers Communications Professionals in a PR Crisis
Public relations crises can be costly reputationally and financially, but an effective media monitoring strategy can help stop a crisis in its tracks.
The Business Case for Centralizing Your Media Intelligence Efforts
As executive teams rely more heavily on their communications teams to advise on strategic initiatives, it is more critical than ever to have comprehensive, reliable data to inform that guidance.
Long Live the Message: 6 Communications Lessons from Queen Elizabeth II
The late Queen established a distinctive personal brand early on, and PR and communications professionals can learn from the actions she took to maintain that brand throughout her reign.
8 Lessons in Communications Strategy: Learning from Volodymyr Zelenskyy
What brand and communications professionals can learn from Zelenskyy’s masterful crisis management campaign for Ukraine.
Media Moves at CTV Vancouver & Global News
Mona Mahmoud and Abigail Turner join CTV Vancouver, Amanda Connolly promoted at Global News, and more.
How to Communicate During Times of Uncertainty: A Webinar Recap
4 ways PR and comms pros can create messaging that builds trust, maintains loyalty and instill confidence in their audiences.
Media Moves at the Globe and Mail & ET Canada
Kyle Fulton joins the Globe and Mail, Sangita Patel is now hosting ET Canada, The Canadian Press hires a couple reporters and more.
Tell Your Story, Your Way with Guaranteed Paid Placement
Tell Your Story, Your Way with Sponsored Placement Canada
5 Burning PR Questions the 2022 State of the Media Report Answers
5 Burning PR Questions the 2022 State of the Media Report Answers