Turning Audience Analysis Into Actionable Results
Oct 12, 2020

Turning Audience Analysis Into Actionable Results

Download this white paper and watch the on-demand webinar on how audience analysis helps comms pros shape effective campaigns that have actionable results and contribute to ROI.

The 2020 Influencer Marketing Tip Sheet
Oct 05, 2020

The 2020 Influencer Marketing Tip Sheet

Download this tip sheet on how to develop and execute an effective influencer marketing strategy.

2020 Fall Toolkit - Stay on Top of COVID-19 Canadian Media Coverage
Sep 24, 2020

2020 Fall Toolkit - Stay on Top of COVID-19 Canadian Media Coverage

Receive Daily Media Briefings, Monthly Summary Reports, and access our best quick resources designed to guide you through uncertainty.

A Data Forward Media Strategy Isn't as Hard as You Think
Sep 14, 2020

A Data Forward Media Strategy Isn't as Hard as You Think

Get this cheat sheet on how to track data in a way that will inform and empower your PR efforts, so no time is lost on data that won’t help you showcase the value you bring.

Measuring Brand Sentiment
Sep 07, 2020

Measuring Brand Sentiment

Knowing how people feel about your brand lets you plan your strategy going forward, so it’s easier to weather any kind of storm or crisis that comes your way.

Should Your Brand Take a Stand?
Aug 31, 2020

Should Your Brand Take a Stand?

Taking a stand as a brand absolutely must be done in a thoughtful and authentic way, or it stands to backfire. Download this guide to learn how to take a stand.

2020 Holiday Gift Guide Pitching Kit
Aug 24, 2020

2020 Holiday Gift Guide Pitching Kit

Download the 2020 Holiday Gift Guide Pitching Kit and watch our on-demand webinar to get holiday pitching best practices.

The Next Step: Adapting Your Comms Strategy in Challenging Times
Aug 17, 2020

The Next Step: Adapting Your Comms Strategy in Challenging Times

We at Cision want to help, so we put together this approach to best practices for communications in the “new norm”.

2020 Press Release Toolkit
Aug 10, 2020

2020 Press Release Toolkit

Download this toolkit with our best resources to be fully equipped when writing your next press release.

Managing Your Communications Plan During a Crisis
Jul 20, 2020

Managing Your Communications Plan During a Crisis

Make sure to have a look at this checklist of the critical elements you need to proof before your next communication during unforeseen events. Don't forget to revisit it throughout a crisis to adapt your plan as the situation evolves.

State of the Media Perfect Pitching List
Jul 06, 2020

State of the Media Perfect Pitching List

We invite you to review this quick guide of the best tips and tricks before sending your next pitch to journalists.

Guide to Writing a Great Press Release
Jun 22, 2020

Guide to Writing a Great Press Release

Download this guide, including a press release template, and a checklist of do's and don'ts.

The (Ugly) Truth Behind PR’s Go-To Numbers
Jun 16, 2020

The (Ugly) Truth Behind PR’s Go-To Numbers

Get this eBook to learn how to determine the true impact of your PR initiatives.

Social Listening for PR and Comms Pros
Jun 15, 2020

Social Listening for PR and Comms Pros

Download this eBook on the best practices around listening, engaging and monitoring the conversation on social.

Strategic Assessment of Intangible Assets During and After COVID-19
Jun 11, 2020

Strategic Assessment of Intangible Assets During and After COVID-19

Cision and the Credibility Institute invite you to a series of 4 webinars on intangible assets management and assessment.

7 Steps for PR Professionals to Build Better Relationships With Journalists
May 26, 2020

7 Steps for PR Professionals to Build Better Relationships With Journalists

Download this guide to learn more about 7 tips on what you should be doing - and what you should avoid - to bring value to this all-important connection.

Canada COVID-19 Media Analysis Kit
May 22, 2020

Canada COVID-19 Media Analysis Kit

The weekly media analysis offers a deeper level of reporting on COVID-19 trends in Canada.

COVID-19 Pitching Kit
May 19, 2020

COVID-19 Pitching Kit

In this pitching kit, we asked journalists to share how PR pros can pitch better during COVID-19.

Cision’s Global State of the Media Report
Apr 22, 2020

Cision’s Global State of the Media Report

We surveyed 3,253 journalists for our 11th annual State of the Media Report - our biggest ever. Learn what matters most to journalists in 2020.

How to Ensure Your COVID-19 Press Release Gets Published
Apr 21, 2020

How to Ensure Your COVID-19 Press Release Gets Published

This one-page guide features real examples of approved press releases (and fictional examples of refused ones) to help craft your own releases.

How to Choose the Best Press Release Distribution Service
Apr 10, 2020

How to Choose the Best Press Release Distribution Service

Your guide to asking the right questions so that you can pick the best press release distribution and promotion provider for your brand.