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Now that we're beginning a new year, it’s time to think about starting over when it comes to PR measurement. Read on to learn why.
For all the talk about making customer experiences more personal, marketing remains focused on promotions. This is a missed opportunity for earned media.
“Don’t pay any attention to what they write about you. Just measure it in inches.” — Andy Warhol As a PR […]
Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Here’s how to put the social into your PR activities.
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