How Cision’s MediaRoom Can Solve Your Comms Challenges in 2019
Mar 28, 2019

How Cision’s MediaRoom Can Solve Your Comms Challenges in 2019

Cision's MediaRoom platform gives communication teams complete control over their online newsroom, allowing them to circumvent organizational constraints and deliver on their goals.

Cision® Expands Modern Social Marketing Capabilities, Driving the Future of Earned Media Management
Jan 08, 2019

Cision® Expands Modern Social Marketing Capabilities, Driving the Future of Earned Media Management

Cision® expands modern social marketing capabilities with the acquisition of Falcon.io.

Evolve Your Media Relations With Social Influencer Discovery
Jul 31, 2018

Evolve Your Media Relations With Social Influencer Discovery

Cision's new Social Influencer Discovery tool enables users to identify newly emerging and established social media influencers.

Filling an Industry Void, Cision Provides True Visual Monitoring, Tracking and Analysis
Jul 30, 2018

Filling an Industry Void, Cision Provides True Visual Monitoring, Tracking and Analysis

Cision can now provide PR and comms professionals the most robust imaging and logo monitoring capability through the acquisition of ShareIQ technology.

Cision’s 2021 State of the Media Report

We surveyed over 2,700 journalists from all over the world for our 12th annual State of the Media Report

How to Evaluate a Social Media Listening Platform
Jun 19, 2018

How to Evaluate a Social Media Listening Platform

Understanding what your company needs in a social tool is most important. There is a difference between social listening and social media management.

Understanding Web Analytics Integrations: How to Maximize PR Strategy With Cision Comms Cloud™
Apr 10, 2018

Understanding Web Analytics Integrations: How to Maximize PR Strategy With Cision Comms Cloud™

How do I incorporate my web analytics integration into PR campaigns and what types of values are available within Cision Comms Cloud? Learn more in this overview for comms and PR pros that dive into in-platform applications.

Why it’s Worthwhile to Pay For Media Monitoring
Apr 09, 2018

Why it’s Worthwhile to Pay For Media Monitoring

In a fast-changing digital landscape, monitoring the media is imperative in crafting effective marketing campaigns. Manual media monitoring can be […]

Why Every Company Needs Media Monitoring
Apr 04, 2018

Why Every Company Needs Media Monitoring

How the media responds to your message, and what you do with that response are often overlooked but crucially important. Learn how monitoring can help.

Media Database and Earned Media Toolkit

Learn how to generate more earned media placements with this toollkit.

What is Media Monitoring and Why Does it Matter?
Mar 21, 2018

What is Media Monitoring and Why Does it Matter?

“Don’t pay any attention to what they write about you. Just measure it in inches.” — Andy Warhol As a PR […]

How to Measure The True Value of PR
Jan 29, 2018

How to Measure The True Value of PR

When it comes to competing for marketing budget and resources, marketing leaders expect to compete on “a level playing field” and yet that has not been the case for senior PR/comms managers. When PR managers compete for budget, resources and...

Cision Enters the New Year with Acquisitions that Enhance Media Monitoring and Analysis
Jan 10, 2018

Cision Enters the New Year with Acquisitions that Enhance Media Monitoring and Analysis

Here at Cision® we had a very busy holiday season. On December 20 we announced the acquisition of CEDROM-SNi Inc., a Montréal-based firm specializing in digital media monitoring […]

Why Small Businesses Need a Media Database
Nov 28, 2017

Why Small Businesses Need a Media Database

Why should small businesses invest in a media database and earned media overall? Read on to find out.

Crisis Prevention Kit

Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.

How to Use Dynamic Listening to Reach New Customers
Nov 21, 2017

How to Use Dynamic Listening to Reach New Customers

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into...

How Cision® Impact Measures Earned Media
Nov 07, 2017

How Cision® Impact Measures Earned Media

For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications.

Building a Digital Media Kit: Key Elements to Consider
Feb 27, 2017

Building a Digital Media Kit: Key Elements to Consider

A digital media kit or campaign microsite is a handy way to share content related to a news event or marketing initiative when you don’t have time to get onto the development roadmap for your corporate website.

The Benefits of Adding a Widget to Your Website
May 02, 2016

The Benefits of Adding a Widget to Your Website

The Cision Canada News Widget offers a mini-view of Cision’s newswire feed, filtered to ensure the news releases that appear in the widget are a good fit with the rest of the site’s content – or even the content on a particular web page.