Cision Product News

April Fools’ Day: rethinking your “joke” news release

Editor’s Note: this blog has been updated from March 2018. It’s that time of year when Cision cautions its customers […]

How Cision’s MediaRoom Can Solve Your Comms Challenges in 2019

The question for the comms pro inevitably becomes - how to do I build something that will help me, help the media get what they need, won't break the bank, and will give me the control to adapt on the fly?

Email Pitching: 8 Essential Tips for Best Results

As a company that specializes in influencer outreach, here is what we feel are the eight most important tips for anyone managing email pitching via Cision.

Cision® Expands Earned Media Management Leadership with the Addition of TrendKite

According to our recent survey with PR Week, 77 percent of CMOs and CCOs believe that comms can do a […]

Cision® Expands Modern Social Marketing Capabilities, Driving the Future of Earned Media Management

More than ever, social media strategies are an essential part of any public relations plan and marketing campaign. Clearly the […]

How to Use Media Monitoring to Drive PR Campaigns And Earn More Budget

Media monitoring has become an increasingly difficult task due to the emergence of hundreds of digital channels So, where should you begin?

Cision Innovation Lab to Combine Science With Comms Creativity

The Cision Innovation Lab is developing technology to fuel the future of PR and comms.

Cision Transforming Comms Industry with Innovation Lab

Our greater vision — using earned media management to revolutionize the communications industry — has led us to establish the Cision Innovation Lab.

Ten Amazing Uses for Media Monitoring

Using tools for media monitoring allows you to have greater insight into what’s being said about your brand, industry and […]

Want Better Crisis Management? Media Monitoring Can Help

Almost every brand goes through a phase when its reputation is at stake. While it takes years to garner goodwill […]

Evolve Your Media Relations With Social Influencer Discovery

The explosion of online content and the continuous emergence of new influencers across channels makes it a struggle for comms […]

Filling an Industry Void, Cision Provides True Visual Monitoring, Tracking and Analysis

A picture speaks a thousand words, and now pictures can be monitored, measured and tracked like never before. Visual content […]

How to Use Social Listening to Better Understand Your Industry and Competitors

At the most basic level, social media monitoring and analysis will show you what messages, content and tactics competitors in […]

How a Newswire Prepares for an Emerging Industry

To connect the dots between cannabis company news and the media and other relevant influencers, here are some of the things Cision has done to prepare for the cannabis industry.

Why Social Analysis Is Essential to PR

If you are not analyzing social data, you are missing an opportunity to generate insights faster and at a lesser […]

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