Thought leadership on the state of PR from top minds at Cision.
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If you’re building a new company’s reputation from scratch, you can’t underestimate the value of PR.
Now that we're beginning a new year, it’s time to think about starting over when it comes to PR measurement. Read on to learn why.
PR pros must shift their approach to identifying influencers by moving to using a consumer-first model. Find out how influencer graph can help.
Earned media management provides a strong framework that delivers the much-needed tools and resources to tie PR metrics to direct and impactful results.
From data to content, results from the second annual PRWeek/Cision global survey reveal that PR executives seek the right talent.
Read on to learn about the 5 most important steps to start developing a Diversity & Inclusion program at your company.
Taking a stance on issues has traditionally been viewed as dangerous and risky territory for many brands. But could data make the risk worth the reward?
As more executives realize the power of analytics, they’re going to expect PR teams to know exactly who the brand is reaching and its impact on revenue.
Vanity metrics give you potential engagement. PR measurement provides a look at the actual engagement. This is why media monitoring tools are so important.
Here are four tips to help organize your communications team in an era of data analytics and earned media measurement.
For all the talk about making customer experiences more personal, marketing remains focused on promotions. This is a missed opportunity for earned media.
As we celebrate Pride Month, it is important to continue a productive dialogue about LGBTQ equality and inclusion all year long.
With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process.
A company that takes the time to define and shape culture and values is one that employees are proud to work in. But what does it mean to have company culture?
If marketers are unable to appropriately measure the results of their efforts, how can we continue to justify marketing spend on content?
Transparency is key when it comes to successful marketing. A 2016 study from Label Insight reveals that nearly 40 percent of consumers […]
Executive teams processing PR budget requests need to think carefully through their organization’s need for the broad benefits of an engaged and empowered PR and Communications function.
Nicole Guillot, Cision Canada’s president, on being a business leader, the obstacles she has faced along the way, and what advice she’d offer young women starting their careers.
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