media relations

Meet the Press: Gord Steinke, Global Edmonton

Gord Steinke is no stranger to the people of Edmonton, he’s anchored the local Global News 6 p.m. newscast for […]

What Journalists Are Saying About News Releases & Multimedia

When PR pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities [INFOGRAPHIC]

3 Things to Consider When Creating a Multichannel pitch

Today, journalists share content across multiple channels and the story they tell differs on each of them. A multichannel approach can help you successfully execute your pitch. We look at what must be considered before sharing that multichannel pitch.

How to Appear Honest in a Media Interview

What if everything you’ve been taught about executive media interviews was actually making the public distrust your business leaders and spokespeople? Politicians and CEOs are some of the least trusted public figures, says a study published by Ryerson University which found that only 13 per cent of Canadians trust politicians and 22 per cent trust CEOs.

5 Mistakes to Avoid When Writing a Press Release

R professionals have seen their go-to tools and tactics change, especially over the past few years. Gone are the days of fax machines.

How PR Responds to a Natural Disaster

This summer’s fire in Saskatchewan forced more than 6,000 people from their homes, killed livestock destroyed buildings and pushed smoke across the country as far east as Ottawa. This was a literal firestorm, not a metaphorical social media one but an actual natural disaster. See how the government responded and learn from their example.

Media Relations 101: Releasing a Study

Surveys are powerful tools for engaging with the media. Great data can support, or refute, preconceptions that stir controversy and garner attention meanwhile more lighthearted seasonal trends pieces on subjects like back-to-school or the winter holidays are popular as well. Here are six tips on releasing your survey, or research study, to help it get the attention it deserves:

How To Pitch Perfect This Holidays

Magazine editors don’t need a gift bag or an elaborately-designed PDF of your product pitch, says Tara Losinski, Assistant Managing Editor, Zoomer; they need images, product details and a unique story.

How To Build Relationships With Journalists On Social

Are you using Twitter in your media relations work? You should be. More than 50% of journalists say they couldn't do their jobs without it. Eric Alper, eOne Music Canada’s Director of Media Relations, spoke to us about how he builds relationships with publications and journalists on social media.

Spreadsheets Are Killing Your Relationships with the Media

Spreadsheets are just like anything else. No matter how awesome something is – whether it’s chocolate or Benedict Cumberbatch – […]